The difference of Suning Gome's electricity quotient

Also is the traditional enterprise electric quotient, Su Ning is to acquire the way unceasingly expands, but Gome chooses the way which merges with the traditional industry as far as possible.

Liuyalou (electric business entrepreneur)

Recently, Suning Gome's Road to the electric business has aroused widespread concern. March 11, a well-known electrical business observer through micro-BO burst material suning Tesco will acquire new eggs China, the incident was subsequently denied by both parties. On that day, Gome's Bowser network announced the integration with Gome online two members information and logistics.

The same is the traditional enterprise, the former is the acquisition of the expansion of the way, and the latter chose the traditional industry as far as possible to integrate the way. For traditional enterprises in what way "net", there is no reference to the model in the country, Gome Suning is also in the "stones".

Can suning gome converge to the same?

From the traditional core business home appliances Digital to the expansion of many categories, Gome and Suning in E-commerce on the road, also experienced by the vertical to the general consumer transformation. Similar results, the process is very different.

After the acquisition of Red children last year, suning Tesco will be the acquisition of new eggs in China. But how big is this possibility? First of all, the new egg China's main 3C digital, accessories and fashion goods products, this to a certain extent with suning Tesco's own core business to some extent overlap, the final result of the acquisition is only to increase the amount of suning easy to buy, for its own business structure to improve not much help.

Moreover, Suning purchase after the acquisition of Red children, the integration of the two has still not fully digested, if the acquisition of new eggs in China, Suning will be easy to buy management and capital chain bring great test.

and Suning easy to take the traditional way of mergers and acquisitions, Gome is to get through the Gome online and Bowser network two platforms, in the supply chain, logistics, membership and the entire shopping process of integration, on this basis, can be more vertically integrated into the Gome electric power business platform.

In fact, throughout the industry, Suning Gome has completed the transformation from vertical to integrated, the face of Ali, Beijing-east and other strong companies, the competition is bound to further expand the new category, then their acquisition or integration of the way to the vertical electric business is squeezing or opportunity? The two companies with vertical origins believe the answer is clear.

The contention of the pattern will be the focus

After the big electric dealer price war is becoming more and more calm, the model dispute will become the focus of the future electric business war. At present, the main industry has pure trading platform, self-electric business platform, O2O line under the integration of the platform three models. All parties in the case of the advantages of the model, the final competition is upstream resources integration capacity, downstream consumer service capabilities.

At present, the electricity quotient does not form the mature profit pattern, fundamentally, the electric business enterprise needs to find the suitable development pattern, avoids the homogeneity.

For the profit model problem, two companies are the same, online and offline has its own unique advantages, when the line and line combined to achieve information, procurement, logistics, distribution, warehousing, experience and supply chain cooperation and other resources to share, can become a valuable and competitive retail enterprise development model.

The electricity market will form a few electric business giant dominant pattern in the future, then, in 2013 years, after the line of resources integration, platform integration is particularly important, the industry shuffle will be further accelerated.