The dilemma of online education institutions: lack of internet genes

The Internet as a tool, or the Internet as a livelihood, which is placed in the "online education," the core of the foothold. Zhang Dio (CEO) Online education debate has been in full swing, regardless of the system of officials, experts, schools, or outside the system of Internet bosses and entrepreneurs, are talking about online education. However, since 2013, the domestic online education project financing is rare, although the investment agencies are also closely watching, but the capital market seems to be on the sidelines. Individuals have also communicated with friends in the investment community, and feel that in addition to the market space, this is not the same as the impact of online education investment in the past decade. So a sharp question lies in the eyes of all online educators: "Since it is said that ten years of investment in online education has been the result of tears and sighs, what can be done now?" "In this regard, the individual has been stubbornly that: the external environment of online education and the past ten years, the industry has been fully equipped with the external environment, which is a major positive condition, but the industry can be a large number of quality projects to support the outbreak of online education, this really need to look forward to. Because online education is the combination of Internet and education, the need for two genes to be parallel in the enterprise, and whether to deal with the problem, is indeed a lack of success models. The future of online education stars from where, we first put the point of view in the existing educational institutions, these institutions have good teachers and curriculum resources, should be online education optimization. But we look at the education and training industry website, always feel a bit wrong taste, even the institutional Enterprise Portal, also retains the distinctive features of the Web 1.0 era. This is somewhat outdated compared with the current trend of advocating "minimalist design" and "interactive experience"; traditional educational institutions such as micro-blogging, micro-letters, mobile Internet and other tools can be freely and relatively rare. We know that the nature of the Internet is based on the user's psychological services, but at least so far, the role of the Internet for educational institutions is limited to the brand and access to the tools, but far from the teaching service access. Therefore, the traditional education institutions rely on their brand dividend, nature can occupy a land of network education, but can carry the banner of online education, this is not an education, it is not a problem of the Internet sector within the organization, but the internet gene problem. Here's a special note: This article discusses the Internet genes of educational institutions, not the educational genes of internet teams. Therefore, standing on the internet point of view of the educational institutions, this does not mean that the pure Internet team in the education can be a knockout, but also want to have an educational organization high man to discuss the Internet team's education gene problem, this is misfortune to the industry. Back to the point. The Internet is a tool, but running the internet is a way of thinking. That is, the Internet as a tool, or the Internet as a livelihood, which is placed in the "online education," the core of the foothold. We see that the bosses of traditional educational institutions, mostly from the first line of excellent teachers, or excellent marketing staff. Although theyThe internet has its own understanding and thinking, but will use the Internet, can comment on the internet and the real Internet, which is still different. This is not the difference of experience, but the difference of thinking way, even the problem of thinking inertia. At the same time, if the in-house production of online education business, its basic talent structure should be derived from the existing system. Even if the use of Internet high man, so high man can break the existing mindset of the enterprise, under the existing resources to reconstruct the talent structure, under the overall survival pressure, whether the emerging online education departments without historical constraints, and safely according to the rules of the Internet layout, this is the educational institutions need to break through the difficulties If the internet gene is the root of the problem, and "The Internet tastes wrong" is directly to show the external appearance of the results, between the core and the appearance, there is a huge implementation level, this level is directly able to diagnose the educational institutions of the Internet gene test list. Simply put, there are several observations of the entry point: 1, online education business product design, the overall idea is to "teach" as the core, or "selling courses" as the core? 2, if the "teaching" as the core, then the focus of the product, in addition to "teach knowledge", for "instructional organization" has been in-depth consideration and design? 3, the Product design Reference object is other education website, or study various Internet mode. In the product team, there is no UE designer's position, even if only part-time UE designer's work link? is the job title of the UI performer art or designer? 4, the site's technology has not considered the architecture expansion, the degree of coupling of each module how? If a new feature is on the line, will the program staff time be used primarily to develop new products or patches? 5, marketing organization, is the role of chess players to the Internet layout, or with the attitude of the followers to set up posts, that is: There are micro-blog, then we also get a; all through the Baidu launch to publicize, then we also put in; 6, in front of the mobile internet, what is their response, is just to do a mobile teaching app, or use the mobile Internet for time debris for service marketing? There are a lot of such problems, which is the direct impact of Internet genes on business operations, but also determines the Internet exploration of an educational institution, whether to do "online education" or to do "education online." The problem is not evident in the emerging online education business community, which is built on the Internet, and most teams have internet genes. But not to traditional institutions, this is not even rely on capital investment, talent mining and brand expansion can be solved, if an educational institution in accordance with the existing way of efforts for many years, its network classroom also progress slowly, then this kind of online education, is probably the genetic problems.