The Electric Business War: The first place in happy enclosure

BCC Beijing February 4 News According to the Voice of China "news in the vertical and horizontal" report, Yesterday (3rd), if you open Dangdang, you will find prominently in the home page, hanging a "digital home appliances counter price Action" campaign ads. However, after the click, which are home appliances discount promotional ads, against the price increases, but there is no explanation.

Discount promotion is not difficult to understand, then why do you want to play the slogan of the counter price? Is there any point in the counter price hike? Many people naturally think of the latest turmoil.

Recently, a price parity Web site released last year, the fourth quarter of the total network of the net to monitor the prices of the market, said Beijing-East, Dangdang, Amazon and other commodity prices have risen markedly, including the Beijing-East price rise of more than 15%. Jingdong Mall quickly and fiercely retort, said the price hike 15% is tantamount to suicide, no such thing.

However, then Alibaba Group vice president ran a vacuum cleaner as an example to prove that the price of the east Beijing Fierce. Dangdang president Guoqing more in micro-blog said: Jing Dong Digital home appliances dare not and Dangdang parity?

So when the so-called anti-price hike was launched, it was soon read as a declaration of war on the east. However, Dangdang Market PR senior Director Guo He in the interview with CCTV reporter Ma Yi said, Dangdang's promotional activities are often, this time the counter price campaign is not targeted at other sites.

Guo He: Anti-price activities are mainly targeted at our digital home appliances category, this promotional activities for when it is often, our goal is daily low prices, so we often launch special events. When in order to provide our customers with inexpensive products, we also made a lot of technical or other protection. For example, we developed the intelligent parity of the software system, daily real-time and other online shopping mall for parity, the system will be modified in real time prices, and strive to achieve the lowest price of the whole network.

Yesterday, the reporter also contrasted a bit, when the anti-price action in the promotion of 3C products, almost all lower than Jingdong. For example, the same brand of soy milk machine Jingdong and Amazon prices are 359, when the promotion is low to 299. Dangdang president guoqing on micro-blog remarks, also set out to compete with other sites. He wrote in Weibo: Every day low price is Dangdang operating purposes. To this end the company frugally, minimize advertising spending. The electric dealer who hold the advertisement doesn't live? Advice: In China's home appliances digital nearly trillion scale, 20 billion not to mention the market share, not to the time of price increase.

In fact, when, Jing Dong is actually an old enemy, counted on this, the price war has played several back and forth. For example, last year, the Beijing-East book channel officially on the line, has been for Dangdang book Big price war, next, when spending 40 million yuan promotion, Beijing East to spend 80 million yuan to fight. Jing Dong's book Audio and video to "after the price of Half-price" sale of the day, Dangdang launched a "when the big offer anger in the year!!" "Promotional activities.

When why this initiative, internet expert Lvben said, when, Jing-dong, Excellence, China's industry is performing the business of the Chinese kingdoms. The reason is to play the role of the attackers in this price war, because when the digital product is not its strong points, to be with excellence and Beijing-East a competition, is bound to take a price war.

Lvben: The Three Kingdoms drama will continue to play, but each family's appeal is not the same, Jing Dong is to do digital products, in the book backward when and Amazon, so he first provoked the book price war. And then say when, he's already a public company, since it is a listed company, he should have a profit requirement, but when the past is in the digital product is not its advantage, it is by selling books started, it wants to expand to 3C, or digital products market, it must have some price promotion measures.

Lvben, an Internet expert, says that the domestic business of the industry is, in general, still at a loss-making yell. Happy Enclosure, expand market Size will still be the focus of contention at this stage, so the price war will continue to continue.

Lvben: Jingdong because it is not a listed company, the industry gave him the budget it must be a loss, it must rely on venture capital to rapidly expand the market, when the profit margins are falling because of the price war, and the superior Amazon it is based on the headquarters budget, China's sales performance it is not a special announcement, but from Beijing East, The loss of the industry is possible, in the completion of the Beijing-east listing, the price war is not stop, only Jingdong also become listed companies, will reach a tacit understanding, we will not casually carry out price war. Now E-commerce shopping is a rapid growth stage, that is, the past do not buy things people are now online also ran, by this situation, we will become the first place, even more important than profit. When the market is stagnant or the market growth is not big, you at this time the price war is hard to lose, no more dozen.

A few big electricity business website Dozen not also Leroy, in fact the income is the consumer, who is not willing to price? However, it is noteworthy that recently, a number of major electrical network sites have been canceled free shipping, the cost of the pressure has become increasingly apparent. When the price war to continue, I am afraid it is not easy.