The electric dealer makes the fruit

3839.8 km, 28 main sections, 44 hours. In the case of people to rest the car, this is the Xinjiang specialty Hami apricot from the Origin Kuche County to Beijing's new wholesale market of the shortest distance and shortest time.

In the increasingly serious food pollution today, Xinjiang's relatively natural environment and unique natural conditions so that Xinjiang fruit and other fresh products have been in need of more than the status of supply. Three years ago, Alibaba has been high-profile into Xinjiang, and the First Division of the Corps to negotiate the creation of Xinjiang characteristics of agricultural e-commerce trading platform. But the attempt was not a success because of the harsher conditions at the time. Today to Jingdong, No. 1th Mall for the representative of a group of new players are entering, Taobao also in this broad platform to continue exerting force.

Ideal is very plump, the reality is very bone, consumers want to eat the fruits of Xinjiang, there are many problems, Xinjiang away from the domestic major electricity market, transportation losses, high logistics costs and so on, so that the electrical business enterprises are troubled.

For most of the fruit production in Xinjiang, the electric business channel is still only a point in many channels, but also to cause concern is because of the small scale, large-scale logistics is more difficult, the electric business platform can bring to Xinjiang fruit profit is inferior to traditional channels.

Crazy Fruit

With characteristics of products as the representative of the product of the Xinjiang network, is becoming the mainstream products of domestic Food Network goods.

August 5 Alibaba's poly-value, Taobao features China project, Taobao Eco-agriculture, began large-scale sales to promote Xinjiang characteristics of agricultural products "converge Xinjiang" activities; three days later, Beijing east in Xinjiang Aksu set up a direct base, Xinjiang's melon, red dates, grapes and other specialties will be sold throughout the country through the Beijing-East platform from the field; At the end of August, No. 1th Mall and Xinjiang Hetian Golden Phoenix Farmers Professional cooperatives, agricultural products O2O service providers to the formal signing of the agreement, the tripartite joint establishment of 10,000 mu of agricultural products directly to the base of the official listing, Hotan high-quality agricultural products will be through the 1th Mall directly for the national market.

According to NetEase Science and Technology, No. 1th Mall planned to Hotan direct for the base to play the benchmark for the ecological direct base, and gradually in the scope of the entire territory to promote the establishment of other agricultural products directly to the base. No. 1th Mall President Cheng to NetEase Technology, said: "The introduction and promotion of high-quality, distinctive fresh products is the number 1th Mall in recent years, one of the key strategies." We envisage in 35 years, plans to select a group of cooperative units, the establishment of supply assurance, quality and stable procurement relationship. "According to its introduction, this and Xinjiang cooperation in the formal operation began in June, thanks to the government of Xinjiang at all levels of agricultural development concerns, only two months to talk about cooperation." and Beijing-East cooperation of the Sea-Sea Oasis Group Deputy Wu Zhiko said: "Xinjiang's fruit has the geopolitical advantage, has the market Foundation, has the Good brand Foundation in the domestic." ”

Compared with the traditional competitive field of electric business platform, fresh food is becoming the new darling of E-commerce platform, I wish Pengcheng to NetEase Technology said: "Now the competitive environment of electricity is very fierce, so we all aim at the agricultural market, because of some objective conditions, this area is still blue ocean." Xinjiang belongs to the big province of the forest and fruit in China, which causes the unusual attention of the platform of many appliances business. ”

In the next period of time, perhaps Xinjiang electric business will have more attention. According to the Xinjiang Uygur Autonomous Region Commerce Department released "Xinjiang e-commerce" Twelve-Five "Development Plan" (hereinafter referred to as "development planning") clearly proposed that by 2015, the total amount of e-commerce transactions in Xinjiang will exceed 100 billion yuan. Among them, e-commerce transactions between enterprises over the scale of more than 80 billion, network retail transactions of more than 20 billion yuan.

Broad market

There are data shows that the current Xinjiang forest fruit industry area has more than 20 million acres, such a large acreage and relatively difficult logistics conditions for Xinjiang fruit sales pressure is very large.

According to the first August 17 Alibaba Xinjiang SME Summit Forum, Alibaba Xinjiang partners marketing manager Zhu in the forum, said: "The country, Alibaba domestic platform membership network of 650,000, and Xinjiang accounted for more than 300 of them." "At present, the development of e-commerce in the territory of small and medium-sized enterprises not exceeding 10%."

Taobao is currently on the Xinjiang store is not much, according to data a year or two ago, Taobao's Xinjiang stores accounted for only about 1 per thousand of the total store Taobao, and sales of low, large shop less, mainly operating are characteristic of dried fruit.

Xinjiang Internet Association, Deputy Secretary-General Li Peijun NetEase Technology said: "The beginning of E-commerce in Xinjiang is not too late, 2007 years or so Xinjiang began to promote E-commerce, but at that time the company's response is not very positive." With the development of the electric business, some enterprises are beginning to realize that the electric business can bring some help to the enterprise, which increases their enthusiasm. Others who feel they are temporarily unable to build their own electricity companies are looking for some third parties to help them. In general, the level of electricity quotient in Xinjiang is still in the early stage, many products are sold through traditional channels. "At present, only one-third of the enterprises in the autonomous region to carry out a shallow level of e-commerce applications, E-commerce service enterprises only 200, and generally small scale, weak service capacity."

Some analysts believe that in addition to domestic and foreign, because Xinjiang and eight countries bordering, and Central Asia and the CIS neighboring countries have long-term trade, with the development of international trade liberalization, E-commerce has gradually infiltrated the international trade in all aspects of international e-commerce, in foreign trade, there will be some development space. Li Peijun to NetEase Technology said: "Some enterprises in Xinjiang are indeed considering foreign trade, but the current development also faces many difficulties." However, the future of E-commerce will allow many trade routes to be opened, to form a unique specialty in Xinjiang circle. "Wu Zhiko also said that enterprises have some foreign trade, but accounted for relatively little, now still in the groping stage."

As the Giants march into the Blue sea, Xinjiang's consumers ' thirst for electricity is growing. Xinjiang has 8.8 million netizens, internet penetration rate is close to 40%, Urumqi's netizen penetration rate is more than 60%. In the 2010, only net purchases of Taobao in Xinjiang were close to 2 billion yuan.

In Li Peijun's view, Xinjiang E-commerce market environment is getting better, "Xinjiang is not lack of network shopping groups and consumption capacity, the lack of e-commerce era must be the environment and soil." The development of e-commerce in Xinjiang now, everything has begun to get better. "According to Wish Peng, Xinjiang, the current sales can account for the 1th mall total sales of nearly 2%, the type is mainly concentrated in clothing and leisure food."

Unspeakable success Now

From the survey data, Xinjiang more than 80% of the net goods are sold to the outside market, courier costs are almost 10 times times the mainland. In addition, the average of 5 days of logistics delivery time, compared to the mainland on the same day or the speed of delivery, also affected the online consumer groups in Xinjiang E-commerce application satisfaction.

Such a logistics speed to force the platform to use more pre-sale sales model, according to wish Peng introduced: "Xinjiang JuJube is probably in October mature, electric business platform will be sold in September basically." The previous section of the online hot Litchi, probably in the third week of June mature, the electric business platform will be in the second week of pre-sale. ”

"We also often discuss, E-commerce is for small and medium-sized enterprises, in fact, small and medium-sized enterprises in Xinjiang, and a high degree of dependence on foreign trade, should be the fertile soil for the development of E-commerce." Why is there no Alibaba? The main reason, Li Peijun, is that although the network eliminates the cost of the store, the cost of logistics is staggering.

And the Beijing-East cooperation of the Sea-Sea Oasis Group will be transported to Beijing's fruit to the main use of steam and air transport two ways, according to the current logistics cost is about: 1 kg of fruit by air 3 2, 1 2, not cold chain steam transport 6 cents. And now because of the small size, most of the fruits are in the form of air transport.

According to Li Peijun introduction: "Xinjiang logistics is now developing very fast, now from the delivery to Xinjiang between the distance is very rapid, but after entering Xinjiang, the speed will slow down." ”

At present, Xinjiang fruit through the Electronic Business platform to enter the mainland has several major disadvantages:

Logistics costs are too high, and the electric business platform did not give Xinjiang fruit more cases, which makes it in the same kind of fruit is very disadvantage.

Xinjiang is located in the frontier, its consumption concept and the north of the wide-depth and other first-class cities have great differences, but Xinjiang enterprises are not clear, causing a lot of consumer dissatisfaction.

The industry is small, the vast majority of Xinjiang fruit is still in accordance with the traditional channels of sales, and traditional channels compared to the cost of electricity channels is higher.

In the group buying site has just arisen, each group purchase site almost all to be able to do the bottom of the single as the ultimate goal, in its view the quality of the seabed can give group buy site bonus points. Now the Xinjiang fruit may be in the initial stage of adding points to the group buying site, but how long can this situation last? in Li Peijun view: "The biggest advantage of the electric dealer is less intermediate links, so as to maximize the protection of the original quality of Xinjiang fruit." ”