The electricity merchant intended to "the status of rivers and lakes"

Changjiang Business News

The newspaper (reporter Changyan intern feng qi) side, a few big electric dealers take out the skill promotion soliciting, the other side, the consumer is dazzling, do not know how to start. Does the electricity dealer really discount or clear stock? How do you buy a bargain? Yesterday, the reporter log in to the major electric website and interview a number of "http://www.aliyun.com/zixun/aggregation/35900.html" > online shopping for the people, for readers to serve "double 11" shopping to save money strategy.

Electric Business Qi Promotion each have each recruit

At present, each big electric dealer website has completely entered "double 11" The big promotion, has played the promotion ruthless recruit.

Gome Online Mall, home textile home to 39 percent, toys low to 40 percent; Bowser winter products fell to 10 percent, suning easy to buy 3C products up to 1500 yuan, the highest reduction of 500 yuan concessions, maternal and infant products 10 percent.

Xun with Beijing east, the price of the Jing-dong closely fixed. BEIJING-East TV and home theater low to 50 percent, ice empty wash kitchen four categories full 1500 minus 110 Beijing voucher; Xun in the full 50 percent basis, and hit 100 to send 100, Hubei Super Store 10 yuan ceiling promotions.

After a variety of books, inventory, purchase experience, delivery speed and other multi-party comparison, the net buys the talent Click Fen Think, can focus on Amazon, when, Beijing East Amoy book.

Mother and Child, the child is more optimistic about the acquisition of good children just easy to buy suning. In addition, Xun, Amazon to do activities of special products can also be concerned. Everyone electricity, 3C products, Xiao Xia said, in addition to suning easy to buy, Gome Online mall, such as home appliance entity store advantages of the online mall, Jingdong, Xun, QQ network shopping, Cubaco special attention.

Even if the electric dealers here, but more consumers in earnest attention at the same time, static to the Saturday gate of the day of the cat "double 11" online shopping festival, "compared to the next single is not late." ”

Clear inventory or grab share?

There are consumer concerns, the electric dealer "Double 11" promotion, is really for discount, or just to clear inventory?

Electric business insiders blunt, double 11 promotion, do not make money, but not audible and will be forgotten by consumers, can only be a loss to make a yell. "The key is that this big promotion, not only is the second half of the sales task of the most critical opportunity, but also to a large extent decided this year's electric business in the seating." ”

However, in the opinion of the electric business analyst, this promotion is the clear inventory and real discounts coexist.

E-commerce observer Ruzenwang that the electric dealer "50 percent", "second Kill" and other promotional means, the essence of the "double 11" Time to empty inventory. In his view, consumers should not be blindly snapped up, should be compared to the historical price of goods and historical evaluation of the selection.

"Cheap stuff. "Senior analyst Liang that cosmetics, clothing, maternal and child categories such as the product has a higher gross profit margin, promotional discounts in general, even if hit 50 percent, there is still profit, while the large household appliances, 3C digital products, such as low gross margin products, discount is generally not too low, once the price of a particularly low commodity, consumers should be cautious to

He advised consumers to buy more transparent home appliances products, can first in the real store prices, and then to similar to Jingdong, Gome Online Mall, Suning easy to purchase invoices, to the independent operating platform, or to the day Cat shopping mall brand shop, more assured.