The end of the Spring Festival, the game industry entrepreneurs must pay attention to some changes

The so-called open door, the New year always some new changes, after a short pause, we have to return to the tense work. As a game industry, some aspects and areas of change should arouse our focus.

Capital of concern: frequent financing and acquisitions before and after the Spring festival continue to build wealth

2014 hand capital is very hot, a lot of hand travel companies have made a burst of performance and thus affect the A-share market, mergers and acquisitions, acquisition, listing and other events occurred successively. And this time the capital "winter theory" undoubtedly to everyone poured a basin of cold water.

Into the 2015, the festival before the Jinya technology to 2.2 billion yuan to buy the interaction, let us see the industry opportunity point, and then the palm of the fun technology to 4.3 billion mergers and acquisitions three game companies, let us again Marvel big.

And in the spring after the first day of work, I got three hands travel company financing news, each amount of tens of millions, and even a round of financing breakthrough 100 million. In addition, according to a number of company sources, this year, the number of domestic listed companies will not be lower than last year, the suspension of restructuring, privatization operation, all kinds of incubation base, entrepreneurial Park support program has been introduced, but also for us to release the signal, the more the more distribution companies are also turning to investment, for the hand-travel developers brought good news

In the new year, capital is still bullish on the market, hot money will continue to flow, or more capital-related events will emerge.

Focus Two: Hand travel video and voice into the rapid development phase

Released in 2014, IOS8 announced a video preview page added to the Software details page to help developers better show and advertise applications.

At the end of the year, Application Po also follows the footsteps of the same feature.

The author of Homeopathy launched a hand-video recording SDK product –werec, to help developers quickly into the hands of video marketing era.

Focus on three integrated marketing and product differentiation: finding breakthroughs and innovation independent producers or welcoming the spring

As the channel pattern has been set, the other ways to promote the hand tour is also slowly rising, such as traditional marketing advertising, online push attempts, WiFi local promotion and so on. In particular, during the Spring Festival, we saw several hand-travel ads in a number of TV stations air bombing.

In IP cooperation, copyright money is not as crazy as last year to a sudden is 500-1000w. Now more than 200W, you can prepay, later games on the line to be divided. Both sides also hope early demo stage can intervene as soon as possible.

In addition, in the author's exposure to a large number of distribution companies, there is a general phenomenon of agent products, that is to seek differentiation and sparkle: 1, to find a niche market category of products, rather than popular; 2, the core of the fight or play a great product is welcomed.

In the differentiation aspect, the independent game has its unique charm and the superiority, the APP store also has the special independent game recommendation, but the domestic has several distributors agent's independent game is poised to be ready to send.

Focus on four channels of new atmosphere: APP srore enhance user experience Android more open

After entering the 2015, App Srore frequently introduced a number of initiatives to enhance the user experience, including children to set up a "child application Zone", change the list refresh frequency, the introduction of the "No purchase" game and the upper limit of the package from 2G to 4G and so on. We see the app Srore more human and Chinese, but it also makes the marketing of app Srore a certain degree of difficulty.

But with the 2014 Apple hit the integral wall, the integration wall market has a brief downturn. Not long after entering 2015, a new approach called micro-credit integration wall is creeping in. APP Srore and the integral wall of the Cat-and-mouse game are still continuing.

In the Android channel, the openness of the voice gradually higher, the author and Tencent mobile gaming platform to cooperate face-to-face activities will soon begin the first phase (March 13), and several other channels of cooperation has entered the countdown to the announcement stage. Through the communication with the major channels to understand, I also found that in 2015, most channels will be launched for developers of support programs, including IP cooperation, special support, free resources and several other aspects, and these will be announced after the Spring Festival, especially the development of the Channel customization game cooperation, Hopefully developers should be more concerned.

Attention Point five HTML5 game: Wool has not yet really erupted but has been shuffling but there is still a chance

The author defines the HTML5 game is actually the mobile phone on the page tour. Last year, because a social type of game in the spread of micro-letter, for the HTML5 game brought opportunities, many manufacturers began to contact HTML5 game, after a period of research and development, many HTML5 games will be met with the players, and they are faced with a different degree of HTML5 game channel problems.

But seemingly very hot Html5 game at least not so far as people think so good, by the media hype and capital driven by the HTML5 game has begun to shuffle. Most HTML5 game developers have shifted from light leisure to medium-heavy development, with at least 50 HTML5 platforms that don't know how much remains.

Although the HTML5 is the trend, is the direction, but over exaggerated and the ripening, many developers blindly into the greater risk, when their products on the line, they will find that the reality is far from saying so good, retrospective rationality is the hard truth. The current manufacturers are still in the attitude, say more do less.

However, the HTML5 game still has a great opportunity, low-cost and easy to spread is its biggest advantage, but at present HTML5 game in all aspects compared to the hand tour has some gaps, but its marketing attributes of great value.

Attention Point six home entertainment: Video games and Peripherals layout market move wear has potential

Video games discussed in recent years, in 2015 also has the real development, in addition to from the major operators of good news, millet and in hand tour cooperation, Tencent and Hisense Cooperation, Ali TV game platform and Ubisoft cooperation, a lot of games began to move to the TV platform, from the content level to ease the present embarrassment. However, due to the popularity of equipment, short-term set-top box is still mainstream.

In addition to video games, peripherals and mobile wear are also bullish, Smart handles, smart keyboards, smart watches, smart bracelet, smart glasses and so on have made great strides, these devices are likely to become the next flow portal, and they are also in the distribution of efforts to channel.