The era of automotive electrical business really came

Can cars be bought online? If you still have questions about it, tens of thousands of of the online orders have been placed on the internet, the car owners may be able to make you greatly relieved.

Yes, online car buyers have grown to tens of thousands of people from hundreds of people a few years ago. Online car purchase events also from the sporadic development of several years ago to the "Double 11", "Double 12" ... And, is no longer the traditional electric business big guy Taobao a single big, auto professional website such as auto, easy car network, etc. also began to follow up vigorously. Car companies are no longer a shallow taste. According to statistics, with the advent of the Internet big Data age, more than 70% of consumers believe that China will achieve automotive network marketing, industry experts believe that the car electric chamber for the traditional mode of electronic commerce has brought about subversive changes.

Automotive E-commerce, such as an increasingly strong sunshine, shines more and more automobile enterprises and network platform. At the same time, it is also like a piece of fresh baked large cake, sweet and tempting, attracted more and more car companies and network platform to raise a knife.

The era of automotive electrical business really came

A few huge online car shopping festival, let consumers taste the sweetness, also make "car E-commerce" into high-frequency words. Many people shout that 2014 will be the year of automotive E-commerce, and will have a subversive impact on the traditional car sales model.

In the long run, this is not an exaggeration. Many organizations are doing a lot of research on car electric dealers. For example, the traditional electric business boss Taobao constantly wading car field, the first day of the 2013 Cat Car Festival, together with the Shenlong automobile, Shanghai GM, Beijing Automobile, southeast automobile, SAIC, Geely, BYD, Jianghuai and other 10 major auto manufacturers, start online direct sales. The car festival lasted 18 days and sold 3,430 cars. The equivalent of a good performance of the 4S shop one months of sales. The next "Double 11", the cat's data is even more startling. According to "Che Yun net" statistics, November 1, 2013 ~ 11th, the cat sold 10,700 cars, is the same period last year 5 times times the number of sales. It is expected that the total car price will reach more than 800 million yuan after payment of the lower end of the line.

Accumulated many years of Automotive professional website is also a powerful driving force. In order to create the first "11 11 crazy Car Festival", Auto spent 50 million yuan, led by five vice president, composed of hundreds of people's team, five months ahead of schedule. November 11, 2013 0 o'clock in the morning, the best-selling models of "crazy breaking Price" in the Auto Crazy car section of the topic page announced. "Less than thousands of province, more than tens of thousands of". After the consumer completes the online booking, goes to the 4S shop no longer to bargain with the staff, but is the price which the net announces the car. At the same time, the first 10,000 actual car users will also receive 1000 yuan refueling card feedback. December 20, 2013, Auto official micro-blog released news that, as of 24 o'clock December 12, the end of the Crazy Car purchase festival sales close to 15000 units, compared to 17776 units of the total order conversion rate of more than 83%, the total transaction amount of more than 2.2 billion. Among them, auto audit through the purchase invoices for 9726, and according to the dealers involved in the statistics, there are about 5,200 vehicles have completed transactions but did not upload invoices.

And have a strong dealer resources of the easy Car Company is in the exploration of the automobile electric business normalization. September 9, 2013 electric business products-Yi Hui officially online. The next three-phase activity, trading volume One issue higher than the first. In the "Double 11" of the electric tide, easy to pull out car electric business, the total number of business opportunities to break 210,000, the day total business opportunities over 27.3 billion, made a historic breakthrough. Among them, daily business opportunities including PC end and mobile end of the order and telephone volume of 120,000, "double 11" easy car benefit Big Group Purchase Total order volume of 90466, order amount of more than 11.7 billion. and easy car benefits electric platform since September 9 on the line, has been held three seasons. As at 24 o'clock 11th, two months since the total number of items of easy car benefits of about 180,000, the total order amount exceeded 23.4 billion yuan.

Car electric dealers seem to be a spring tide, submerged in the existence of many years of traditional car sales model. But as Shaojingning, president of the Easy Car network, said, the car dealers play a price war without the future, car E-commerce to really usher in their own golden age, it is to solve a lot of problems. For example, how to coexist with the traditional dealers, because the electricity dealers can not replace the dealer. For example, how to change the consumer "online shopping is equal to low price" concept, because the same model is not always online cheaper than offline, which will make dealers unprofitable. And the car is a need for long-term after-sales service goods, the dealer's service level to a certain extent also affect the car brand premium ability.