The evolution of search engine in mobile internet age

For the Internet, search engine is the entrance of the Internet, carrying all the web behavior. and search this front-end light after sanctity service, it is difficult to occupy the user's desktop as an independent form. Therefore, on the desktop side, search engines have chosen to preempt the browser to preempt the search portal. On the mobile side, in addition to preempt the mobile browser-side search portal, search engines to preempt the search portal is also beginning to evolve, the following we will study together.

Evolution of Mobile search

The foresight of Google by Android to stabilize the world, Baidu also threatened to do the operating system based on Android, and has been Baidu Mobile browser, Palm Baidu, Baidu Library, Baidu know, Baidu Search, open Alliance, such as multi-dimensional layout. August Mobile Gateway data show, Baidu WAP end has become a vertical field No.1, accounted for 48%, in the gateway comprehensive ranking ranked 4th, traffic accounted for nearly 4% (TOP3 rankings: Tencent accounted for 29%, UC accounted for 7.7%, China Mobile accounted for 5%).

China Mobile August Gateway Rankings

At the same time, relying on its own mobile browser to seize the mobile search market for Baidu has almost no chance. Mobile browser spell What? Only two points: Channel capacity + server-side capabilities, these two points are not a short period of time can be acquired skills. Although UC can contribute to the huge flow of Baidu, but in the mobile phone end users to the "recommendation-oriented" highly dependent environment, UC and other browsers for Baidu to contribute to the higher the flow of Baidu, the more afraid.

Baidu and other mobile search service providers must continue to develop their own channels in order to avoid excessive reliance on third-party large channels of risk and hidden dangers.

Return to the theme, will focus on today's article of the protagonist--ios version Baidu search client.

Baidu Search iOS version of the evaluation

Personally, Safari and UC embedded search boxes already meet my search needs. Note that Baidu search client is due to its--no.15 in the App Store free app rankings, higher than mobile phone QQ browser, Dolphin Browser. Apart from Baidu's brand impact factors, in the end what kind of products and needs will continue to impact the App Store rankings?

Baidu Search Client main interface includes four parts: search area (including vertical search switch + search box + Voice input search), content navigation area (including news, paste, novel, Hot Search, navigation), Ding widget switch area, function navigation area. The overall UI design is refreshing and allows you to select a preset or local picture as a personalized wallpaper in your settings. It is worth mentioning that its voice input search is very good, in a relatively quiet environment, Putonghua recognition rate is close to 100%, dialect recognition test can recognize most of the experience is really good.

Baidu Search client main interface and vertical search category

At the same time, vertical search currently covers the pictures, MP3, video, encyclopedia, know, map and other categories, and in the results page to optimize the display. In the large search results, the Web pages are also given a transcoding after the adaptation of the "mobile version", compared to UC browser transcoding, Baidu's transcoding results page effect lesser.

Baidu Search in the content navigation area, covering news, novels, bar, hot search list, such as vertical channels. and the site navigation is located in the last location, using the Hao123 Mobile Navigation page, this is to test the user needs or simply to meet user needs?

The most appealing is the Ding Widget at the bottom of the main interface. Ding, it is Baidu's search engine advantages, and the user's information access to the need for close connection between the important link. Ding is very interesting to add: When users search for weather, stocks, novel keywords, in the first of the search results will show ding results, users can add ding to the client home page. Through the ding, users can be in the Baidu Search client main interface for the first time to get attention to the latest state of information.

Baidu Search Ding

In addition, at present Baidu also provides the weather, the stock, the novel Three kinds of ding classification for the user to add. Novel chapters have been updated, stock prices have changed, the weather has a new forecast ..., can be learned through the Ding widget. Baidu Mobile end of the novel integration is really powerful, the user group is extremely large ... In this way, Ding to help the novel fans of the latest chapter update made a difference. This is real user needs.

Even though the client still has fewer functions, transcoding effect general, installation package size, Ding category limited and other issues, but personalized wallpaper, timely ding messages, rich content, high recognition rate of speech search ..., or very well worth a try.

Post-Mobile search era

Users may be more desperate for a better mobile search service.

Subject to the battery, bandwidth, screen size and many other objective factors, the PC search engine allows users to find the results of a bunch of search results in a way that is no longer adapted to the needs of mobile users. From Google's ongoing search and experimentation on the mobile results page to Apple's stunning Siri, giving users the answers they want directly has become a trend for mobile search services.

Baidu in the PC-side box calculation, although much criticized, but this time Baidu search iOS version will be the results of the box calculation directly to the Ding form to the client, the information directly in the ding presented to the user. At present, the Ding is not smart enough to enter a simple natural language such as "Today is the date" can not directly give the desired answer. The answer directly presented behind the need for accurate natural language processing capacity and the huge demand analysis data support, Baidu in this field should have the ability to catch up.

If a mobile search app can effectively combine mobile terminal capabilities + effective information integration + accurate demand matching + better product design, and so on, I would like to call it the post-Mobile search era of the open.