The final three questions of product design

Summary: Subtraction or addition, simple or complex, is not the core point of the problem. The core question is what kind of user you're dealing with, what kind of scene he's in, what kind of problem he's going to solve. This is the ultimate product design three questions! Title A bit

Subtraction or addition, simple or complex, is not a central point of the problem. The core question is what kind of user you're dealing with, what kind of scene he's in, what kind of problem he's going to solve. This is the ultimate product design three questions!

The headline is a bit clumsy.

First, simplicity does not mean being inferior or not paying attention to decoration.

It is said that the decoration should be close to the design itself, any irrelevant elements should be eliminated. Concise features should be derived from the products you want to represent and the tasks that users perform.

Secondly, complexity is a normal state.

The internet, and even the whole of nature itself, is a complex existence. Design, to some extent, is to change the complexity of the "orderly."

"Orderly" is a concise form of external expression.

For example, finding a nearby express hotel and completing an online reservation was a complicated business. This includes issues such as how to determine the nearest distance, how to determine if a room is present, and how to determine if it is not a virtual reservation. However, once we do some orderly arrangement of these conditions, as the Hotel Butler does, it only takes 40 seconds to book a nearby Express hotel.

Third, who should face complexity is the core issue.

Designing a simple user experience should not ask "how can we design this feature more succinctly", but ask "where should we put this complexity?"

Obviously, creating a simple user experience means moving complexity to the right place, allowing users to feel the beauty of simplicity every moment.

In the same way, using the Hotel butler to book the hotel, all you have to do is click on the App 1 times, show the nearby hotels, click the 2nd time, select 1 hotels, click the 3rd time, submit the order. Then, to check in. What you feel is simple and fast, and our engineers are faced with complex program requests, complex room requests, and so on.

Four, rough simplicity makes things more complicated.

Cutting demand, doing fewer functions, and making more restrictions seem to make things easier.

A beginner's guide is a classic blunt simplicity. The novice leads the attempt to divide one thing into several steps, achieves the simple goal, but, but lets the user lose the control power, the matter becomes complicated ....

Subtraction or addition, simple or complex, is not a central point of the problem. The core question is what kind of user you're dealing with, what kind of scene he's in, what kind of problem he's going to solve. This is the ultimate product design three questions!

Finally, we recommend that you read the book "Simplicity First". This is a book that gives me a lot of inspiration and is a book that I will reread in a while.