The financial crisis has affected the home class website "The online supermarket" faces the Shuffle

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

During the last 2-3 years, with the rapid expansion of the market scale of household industry, as well as the explosion of China's Internet users, the rapid birth of thousands of large and small home-type web site, which with the help of the VC-commerce model as the core of a class of web sites, including home Easy station, Guttelon, home Treasure Network, worry-free network, I love my family and so on once very eye-catching.

However, with the financial crisis in the second half of 2008 swept the world, China's home in the deep adjustment of the market situation, many simply rely on upstream wind to throw money, downstream relying on the early prosperity of the market home E-commerce site began to face the plight of survival, One of the once-scenic home easy to stand on the collapse of the suppliers and consumers in arrears to face the plight of huge loans.

In this regard, insiders believe that the Chinese household industry reshuffle has begun to spread from the real enterprise to the Internet, and all the shuffle, home class sites, including Home E-commerce site will be "the remainder of the king."

"Online supermarket" declared bankrupt

Once the scenery, was hailed as "online supermarket" Home Easy station is facing the collapse of the situation. With the home building materials and E-commerce combined home Easy station also once Rong Deng "2006 China market Most investment value Enterprise" list Top ten. However, two years later, in the baptism of the financial crisis, home easy to stand but facing the plight of survival.

A few days ago, according to a media report, since the second half of this year, with the financial crisis swept the world, the Duandun, coupled with home building materials market depression, directly lead to home easy to manage the difficulties, directly owed dozens of consumers 1 million yuan, owed to suppliers millions of yuan.

With the rapid development of real estate in China, and the rapid growth of the network consumer groups, home class sites show great market development space. 2006-At the beginning of 2008, thousands of home-type websites mushroomed. At the same time, with the network marketing in the home industry increasingly prominent position, this "new Economy + traditional industry" portfolio of home electronic commerce model by a lot of VC companies of all ages. Home Easy Station, home treasure net, worry-free network, I love my home and so is the product of this background.

It is understood that e-commerce in the home industry is only in recent years, so the vast majority of household E-commerce Web site management are in the trial and exploration stage. Due to lack of experience and immature model, coupled with the financial crisis on the home building materials industry, some "bad constitution" of the site in the second half of 08 began to close down.

For home Easy to station this "online supermarket" E-commerce model of bankruptcy, the industry believes that with the rapid expansion of China's household industry market scale, to network shopping for the core products of the site has a larger development opportunities, but so far the business model is still rare, mature Most of the household E-commerce sites are unclear location, competitiveness is not strong congenitally deficient.

Home electronic commerce "Achilles heel"

It is understood that the current market there are three types of household electronic commerce, also known as the online shopping model. The first is home easy to station this type of "online hundred-housing model", the second for worry-free online booth system + entity agent business model; The third is the "Lei Feng" online shopping model, both by the home network portal called the Network Collection and single product group purchase.

For home Easy to station this kind of "online hundred residential model" E-commerce site, its business model similar to the entity of building materials supermarkets,

On the one hand, with the support of the wind investment gold, quickly enhance the brand and influence of the website, to attract a large number of potential consumers;

And for the second type of "online booth system + entity Agent business model" of home E-commerce mode, first of all through the site to bring the business passenger flow, in the production of a transaction after the withdrawal of a part of the profit return;

For the above two types of e-commerce models, the industry is not optimistic, its consistent view is that there is a lack of core competitiveness of the model of "the Achilles ' heel." Vice president of the Oriental Home, Zhu, home class sites, especially home E-commerce "light by the wind to invest in the long run, because the site to participate in market transactions, and direct access to profits, so that the two types of Web site brand lack of credibility, service system is not perfect, consumer trust is not high deficiency.

For the current home network portal more popular collection and just the rise of the brand group purchase, because of its access to the Web portal and media supervision, as netizens and merchants free intermediary, it is known as "Lei Feng type" online shopping model. From the current business and market participation of consumers, this model shows the momentum of the future, but this model can say that there is no defect, the industry believes that still need market testing.

Home class website "winners are king"

The financial crisis sweeping the world has decade China's home industry, which has been growing rapidly for the first period, to face a deep adjustment along with it also brought in recent years, home class Web site false prosperity after the market shuffle, a senior person in the IT industry said that the home class site will also be shuffled with the home industry shuffle, the future will also be "winner of the King" situation.

As a victim, and "Home Easy Station" has close cooperation with the Austrian general manager Yu Haitao said, the network platform's marketing value more and more, but also can not risk and unreliable home class site cooperation, the risk is too big! In the future, the Austrian electric appliance is also inclined to work closely with the comprehensive home portal site.

Athens lighting recently tasted the fruits of a brand buy, its general manager Yang Yinong that the home site should provide a separate Third-party interactive platform for businesses and consumers, and not involved in the sale of both sides of the business process, businesses directly and consumers to deal with, This will not affect the trade between supply and demand because of special circumstances in third parties.

It is understood that as the impact of the financial crisis continued, home-type web site, "Butterfly Effect" is becoming more obvious, there are many similar home easy to stand such a website facing business difficulties, the plight of the impending closure. And some experienced 2001 years of Internet shuffle Professional portal sites, such as Sina, Tencent Network, SouFun and other development momentum is still strong.

Experts pointed out that businesses and consumers should choose to be able to brand influence, credibility of the portal site, for businesses is a trustworthy network marketing platform, for users is a reliable mass of information library, and such sites can experience the market and the test of time.

Related articles:

Service-type small and medium-sized enterprises moved to the Internet under financial crisis

Zhang He: Financial crisis is also the time of the fittest

5000 people open shop every day after financial crisis

The cold winter: The financial crisis is the opportunity of grassroots webmaster