The first Chinese E-commerce super think tank to carry out practical marketing

China e-commerce think tank is sponsored by China E-commerce Association PCEM Network Integration Marketing Center, Liu Dongming, the country, Maokongyin, Guo Four top e-commerce experts as the core of the think tank for the enterprise to provide training consulting, brand building, network Marketing, Network distribution four-side services to assist member enterprises to establish a sound internet marketing mechanism, and into the company's business management and marketing plans, so that member enterprises quickly and efficiently tap the value of Internet marketing, to promote enterprises to establish the internet era of competitiveness.

One or four major marketing master Liu Dongming, Mao Congyin, Guo for the first off

1, Liu Dongming

Tsinghua University President class, Sun Yat-sen University MBA expert; China E-commerce Professional Manager Certification Curriculum research and Development Center Director; DM Network integrated Marketing organization general manager, CCTV, China National Radio, Xinhua news agency, China brand, Chinese daily, China Business daily, fashion magazine interviewed experts Sina Weibo Hall of Fame, Sohu Marketing Hall, Alibaba, Baidu "simple", Tencent "Net Road", Taobao "sellers", Alibaba "World Network Business", "Internet Weekly" columnist, Beijing University, China Employment Training Technical Guidance Center e-commerce teaching expert , Director of Network Marketing Department, Public Governance Research Center of Beijing Normal University, and expert in professional accreditation of e-commerce Division

2010 China's top Ten Network Marketing experts, 2008 Best New Marketing Experts Award winners, 2010 Chinese E-commerce Marketing master, China Electronic Commerce Association PCEM Network Integration Marketing Research Center Director of the Network integrated marketing weapons spectrum, "China Network Marketing Yearbook."

In the field of network marketing, Liu Dongming teachers work in the world's top communications company Austrian, domestic DM network integration Marketing agencies, for General, NOKIA, Johnson, Cisco, Nestle, IBM, Volvo, Kappa, Jessbong, DHL, ING, and other world top 500, listed enterprises to provide network marketing services, Also for domestic enterprises Mengniu, Lenovo, Li Ning, Brilliance automobile, Changfeng Motor, Changan Suzuki, 361 degrees, TCL, Citic Bank.

Liu Dongming has led DM network integration Marketing organization won the best online Advertising Creative Award, 2009 China's Top Ten Network marketing case award, Yi-View International netizen Best Cognition Award, 2010 China Weibo marketing Ten cases, 2010 China's top Ten Network marketing experts, 2010 Chinese E-commerce Marketing Master, Eric 2008 Best New Marketing expert Award winner. Liu Dongming, author of China's first network of integrated marketing best-selling "network Integrated marketing weapons spectrum."

Liu Dongming teacher has for Tsinghua University, Peking University, Alibaba, Sohu, Sina, national human resources and Social Security Department, China Mobile, China Telecom, Shangri-La, China Mobile VIP Lecture Hall, Peking University Business School, New Oriental, Eric, DCCI, Luzhou, "Business" media, China Electronic Commerce Association Network Marketing President Class, Beijing Normal University, super star famous lecture hall, Lily Net, Lijiang, Dali, Chongqing Internet Association, Ogilvy, Tencent, Chinese lecturer Network, China Training Network, computer business newspaper, 17PR, advertising door, capital economic and Trade University, Zhongshan University, Anhui universities and other State organs, enterprises, media , university training, counseling more than 1000 enterprise network marketing.

Liu Dongming teacher Sina famous Bo Http://blog.sina.com.cn/liudongming1

Weibo Http://t.sina.com.cn/dmhudong

2. The country of Ambition

The country is interested in helping the electric company to plan the brand, promote the brand of e-commerce marketing experts; also from the industry perspective to write brand topics and interviews with the electric dealer columnist, or senior career planner, has created 30 minutes to complete a soft wen, the day of soft paper for the enterprise to achieve 800,000 yuan sales revenue miracle, in the planning industry known as " Internet soft Wensheng Hand "said.

Engaged in marketing planning and internet operation and promotion has been 10 years, not only has a wealth of operational management experience and marketing experience, but also the practice of E-commerce Marketing has a unique understanding and insights.

Obtained "2010 Ten Network Marketing Experts", "2010 China E-commerce Marketing Master" trophy, "2010 China Top Ten Blog Marketing Master", "Yi View International Special contribution Observer" title, China E-commerce Association PCEM Network Integration Marketing Center experts, Assistant Director of Software Research Institute of Information Institute, Tsinghua University, Zhejiang. Concurrently "Enterprise Bo Network e-commerce Marketing distinguished Consultant", "The monthly purchase network senior marketing consultant", "the Austrian supermarket mall senior marketing consultant", "Sales and Marketing" Sports edition of Senior researchers.

For the monthly purchase network, outlets mall, such as more than 10 e-commerce sites, internet companies have formulated marketing strategy, operation strategy, marketing programs, so that the site quickly improve the flow, membership and sales. And for weight loss products, breast products, health care, cosmetics, household products, embroidery, ERP software, high-grade tea, gold scroll, stone products, advertising platform, such as dozens of traditional industries, hundreds of brands, providing planning services. The planning of home building materials City Opening ceremony, piano Festival, green energy-saving Building Materials forum, University Community competition, the United States Body instrument anniversary celebrations and other large-scale activities.

Expert column of the teachers of the country of ambition:

Eric Expert Column: u/suozhiguo/

Sina Weibo: Http://weibo.com/suozhiguo

3, Mao Ren

Get "2010 Ten Network Marketing Experts", "2010 China Top Ten Blog marketing Master." Mack BROTHERS,LLC (United States) managing director, Nanjing Normal University, special instructors, special instructors, Nanjing University of Technology, "elite school" social instructors; Eric Columnist, Association letter columnist, billion power column expert, Enterprise Bo Network columnist, a bunch of columnist experts.

"Overseas marketing-Explore the Chinese manufacturing transformation in the era of OEM" "Email marketing-Network business Success" "Network Marketing-Network business Success" series, "Business New Route" magazine editor, European and American Internet Economic Research Center Director researcher.

Expert Column of association letter: http://www.dratio.com/u/maocongren/

Sina Weibo: Http://weibo.com/realecommerce

4, Guo

China building Materials online president, China Internet Association expert committee, Eric Consulting expert advisor, ANALYSYS International Observer, China brand management Network Expert Consultant, Internet laboratory Expert Consultant, association letter expert consultant, billion power network expert consultant, a lot of expert consultants, "marketing", "value China" expert author.

Domestic famous Internet experts and observers, has more than 10 years experience in the Internet, is the first batch of professionals engaged in E-commerce, the father of Chinese citizens news, successively in Qomolangma, HC International and other large internet companies as senior management and operation positions.

In E-commerce, network marketing, community/friends, new media and other fields of operational experience, published near dozens research paper, which "how to seize the development of mobile E-commerce opportunities?" "," "after the Google era" guess "," WEB3.0 era has quietly come "and so on, has been" Xinhua "," Network "," New finance "," Hui Cong Net "and other media reproduced, the response is fierce.

Sina Weibo: Http://weibo.com/taoguo

Iris column: u/chinfest/

Second, E-commerce practice marketing Four-step strategy to solve enterprise marketing needs

1, training consulting, top teacher pilot Network World

In the face of the 2011 will appear 65,000 yuan of electricity market cake, facing 500 million people's huge consumer groups. The enterprise enters the electronic commerce already is the market inevitable choice. But e-commerce, Network marketing is a new field, in order to help more enterprises, really grasp the essence of electrical business marketing, understanding the electrical market environment. China e-commerce think tank all from the actual combat, will be more than 10 years of Internet combat experience and marketing skills, fully shared to the enterprise, to help enterprises smooth cut off the e-commerce market cakes! Read the book is not as good as thousands of Miles road, Miles Road, not as tall man to point the way! Standing on the shoulders of giants, you can see farther!

2, brand building, make you different

Market competition is more and more fierce, send leaflets, on the advertising can achieve 35 of the market "BR" period, I am afraid to wait until the next "reincarnation" of the distant years. However, the reality may be difficult as it wishes, the expansion of the capital and mainstream enterprises to accelerate the integration of sales resources, can only make "strong stronger, weaker weaker", small enterprises to survive, we must in the development of survival, and better development process, can not be separated from the creation of corporate brand.

Small enterprises also have the "fertile soil" to create brands, the creation of small enterprises, rooted in the enterprise to its objective reality of the GRASP based on the establishment of the development goals, as well as with the goal of practical action. China e-commerce think tank Liu Dongming, Zhi Guo, Maokongyin, Guo Help enterprises to build a unique brand competitiveness, from product competition to brand competition, to obtain a higher premium.

3, Network Marketing, instant detonation visibility

Network Marketing This word became the most frequently mentioned keyword, the merchant thinks, as long as the marketing to move online can use the Internet to achieve the miracle of the Dongfeng. As everyone knows, want to use the Internet to do marketing, only traditional marketing to move online is not enough, this kind of marketing will soon be submerged in the Internet mass information. The internet has rapid information transmission, the information is big, the user group is complex, the netizen interaction efficiency is high and basically does not suffer from the geographical restriction and so on, this request wants to do the network marketing Enterprise to be able to consider the network characteristic carefully, unifies the marketing strategy, causes each marketing movement to be able to truly win the consumer through the network, Integration of the use of network integration weapons spectrum of 18-like weapons, for enterprises to provide 360-degree digital marketing, so that 100,000 yuan advertising fee looks like 10 million!

4, network distribution, through the network sales channels!

Network distribution mode solves these problems of traditional distribution. Network distribution mode through the network platform, you can create a product database management distribution products, management of the offline agents. At the same time, the network distribution platform reduces the enterprise manpower and material investment, reduces the product cost. In addition, modern logistics transport and distribution of convenience, so that the transport of products more convenient, shorten the transport time.

Relying on the network as the platform, enterprises can use the limited resources, use low-cost to carry out effective control, spanning the time and space constraints, to maximize benefits. Clearly, network distribution solves the dilemma faced by many SMEs. Some small and medium-sized enterprises to promote and promote the low cost, but by joining the network distribution platform to solve the propaganda and promotion problems. At the same time, the enterprise has ample space can carry on the brand promotion and promotion, enhances the Word-of-mouth marketing and the brand effect. Network distribution so that enterprises and customers 0 distance communication, more favorable and product sales, to avoid the traditional market bad competition. Network distribution of emerging network sales channels as a number of enterprises to distribute products important way will become a trend. China E-commerce think-tank has domestic customers, group buying network distribution channels to help traditional enterprises to get through the network sales channel!

III. cooperation Channels

1, the Commercial Mall channel:

Dangdang, excellent net, Taobao, le cool days, Yao Point 100, where the customer-prudential products, walking Show network, only products, red children, Poly-Mei excellent products, etc.

(2) Buying channels

Handle NET, can buy cola, cool orchestra, HI Group net, Litters Regiment, Regiment treasure Net, 24 coupons, etc.

Iv. cooperation Objects

Advertising companies, marketing companies, traditional enterprises, e-commerce companies