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The domain name is the premise work in the website construction, is also the more key work. Domain name is like an enterprise in the network world there is no alternative to the number. It's just as important that you never put a new product on the market by name. But many enterprises in the construction of the site, the domain name choice did not pay too much attention. Some enterprises are indiscriminate combination of a no rules can be said domain name, such as I suggested that the customer select a domain name CN shwh.com (first Khan), CN refers to China (English), SH is Shanghai (Chinese), WH is the company name abbreviation (Chinese); Even some enterprise domain name is lets the network company's business personnel casually choose one. If the positioning of the enterprise is to do a small company, do the site is holding the mentality of trying, then how to choose the domain name does not matter. But if there is a plan to have the goal of good use of the network to bring benefits to the enterprise, then choose a good domain name can achieve a multiplier effect. What is the best way to choose a good domain name? Professional Enterprise Network marketing, information services company pilotage technology from the following aspects to teach you to choose a suitable domain name for their own enterprises.
1. Eternal First principle: brief and easy to remember
Short easy to remember is the first factor to consider when choosing a domain name. A short domain name is not only easy to remember, but also easy to input, and not error prone. For example, qq.com, anyone who saw this is Tencent's domain name, but also used Tencent's products QQ let people can remember it once. But domain name registration observance of international practice is the first note, so the short domain name has become less and more, you can think of, suitable for the enterprise domain name may have been registered by others. If you do not have enough money to buy back the domain name, you can also consider from other angles.
2. Company name and industry name
The domain name of the corporate website is best to consider the Chinese name or the English name of the company or industry, so that others can associate with your company or Lenovo to your industry when they see your domain name. For example, we know that design companies want to have sheji+.com/.cn/.net or com.cn domain name, but there are too many national design companies, and such a domain name is limited. Therefore, more enterprises may be the name of the company as a domain name, such as Baidu, Taobao Taobao, Alibaba (from the Chinese name perspective), the Environmental Protection HZHB (Chinese first letter), CCTV CCTV, KFC KFC (from the angle of English names) and so on.
3. Geographical name and industry name
Domain name resources are less and fewer, many enterprises may be through the above two methods have been designed to fit their own domain name, but that domain name may have been registered by other companies, then we can also consider another way. For example, a few days ago, a customer "day Bank car rental Company", first considered the Zuche, do not doubt that all suffixes have been registered, then take into account the customer's business is in Hainan, so considered the hainanzuche, but the Hainan car rental companies can not only one day line, So this domain name is also registered, then only consider TXZC (first letter), Txzuche (name first letter + industry full spell) or Tianxingzuche (full spell), only the first letter customers see this domain name and not immediately know what to do, name first letter + Industry all spell This though is short dot and however, the combination of irregular, the first glimpse of the browser can not immediately understand what is done, so the final recommendation of the customer to choose the whole spell, although it is a long point, but the browser to see the domain name and immediately understand the company's industry, and because of Chinese language proficiency, Such a domain name although a bit long, still will not be so easy to lose wrong.
4. Imitation competitor domain name
We can not find in life, when a brand name is big enough, there will always be many imitators flocking, by the name of the big brand to confuse and do their own products. For example, fast-food copycat "McKenzie" is neither KFC nor McDonald's, but let you have the feeling of déjà vu, such as dumplings have a big niang, sister-in-law, specific who imitate who I do not know; again, such as "Old Godmother" finished, and came out a group of "Old God-Father" "Aunt", and in small cities, the size of the supermarket in these godfather, The aunts are on an equal footing with the old godmother. It can be said that the Chinese people are the most likely cottage. So the site design of Shanzhai, Shanzhai domain name has become commonplace. In which the domain name of the cottage there are three main ways: A, change a letter: is to change the imitation object or a well-known domain name of a letter to achieve a shape, sound-like effect, such as we have seen oppo by the cottage for Cppo or OPPC; Combination Domain name: is in the imitation domain name quotient adds a letter or a simple word, like Taobao guest all likes to revolve Taobao Brains, has the itaobao,aitaobao and so on; C, the registration of different suffix domain names, such as just the example of qq.com, there is a qq.com.cn does not belong to Tencent.
5. Digital combination Domain
Now more and more enterprises use numbers to register domain names, such as corporate mailbox 263.net, NetEase 163 and 126 and so on. But now enterprises also want to register 3-digit domain name is almost impossible, then we have a lot of smart enterprises began to use their own customer service phone to apply for domain names, such as 4008800210.com, 13818080560.com. I feel the use of customer service phone registration domain name is a very good marketing way, it is really mean to kill both birds!
First, the domain name to choose another angle to choose more exciting! Through the above 5 methods we can basically determine the domain name we want, but in order to avoid the occurrence of different suffix of the domain name is registered, we can also be protected. For example, professional website construction company Pilotage Technology not only registered the domain name of the www.joyweb.net.cn, but also registered a suffix of. Cn/.com.cn/.biz, such as different suffixes of the domain name.