The first impression of network marketing of enterprise website: domain name

In view of the recent High-profile litigation disputes, in the enterprise Domain name brand strategy and Legal Protection Summit, legal experts said that the domain name has become an important part of the enterprise Internet assets, must be placed in the same important position as the Enterprise trademark, otherwise it will cause the enterprise intangible assets of the major losses, The legal protection of domain names must be paid enough attention by relevant parties.

In recent years, with the deepening of China's enterprise informatization, domain name as an important tool for corporate brand building and network marketing plays a key role. Especially in the global financial crisis environment, enterprises pay more and more attention to the application of E-commerce platform, the advantages of domain names more prominent, a good domain name even than the company CEO is also important. However, the rapid popularization of enterprise Domain name application also brings some problems. Statistical data show that the global domain name dispute cases appear to rise year in, the legal protection of enterprise Domain name has become a domain name in the field of intellectual property is widely concerned about one of the issues.

The number of domain name disputes is increasing year by year, dispute mechanism efficient economic protection

"China's Domain name Industry report," The data show that by the end of 2008, the CN domain name dispute has reached 1355, including the 2008 CN domain Name Dispute 311 cases, showing a steady upward trend. The vast majority of dispute cases for domain name registration. Judging from the result of the dispute, the claim of domain name Obligee is supported by the domain name dispute organization. The domain name dispute mechanism effectively reduces the litigant cost and maintains the legitimate rights and interests of CN Domain users.

According to CNNIC legal advisor Sun introduced, in response to the issue of legal disputes around the domain name, CNNIC issued on September 30, 2002 the implementation of the "China Internet Network Information Center domain name dispute Resolution" and "China Internet Network Information Center dispute resolution procedures Rules", At the same time, China international economic and Trade Arbitration Commission and the Hong Kong International Arbitration Center as the CN domain name dispute resolution agencies, the initial establishment of the CN domain name dispute resolution system, and after the new situation under the domain name dispute, modified to improve the domain name dispute method.

Since the establishment of domain name dispute resolution mechanism, it has played an important role in the Domain name brand protection. Experts agreed that the domain name dispute resolution mechanism, effectively curb the domain name malicious registration behavior, for the legitimate rights and interests of the domain name to provide a good domain name application environment, promoting the healthy development of our domain name industry.

Legal experts brainstorming enterprise Domain name brand protection

The internet is a rapid development of the industry, in the network intellectual property and domain name brand protection, there will always be new situations, new problems, which requires our laws and regulations to be gradually improved to protect users-especially the interests of enterprise users. In view of the lag of laws and regulations, experts believe that in order to avoid the enterprise in the domain name rights and interests of the passive, the best way is to establish the brand awareness of enterprise domain name, strengthen the protection of intellectual property rights, so that the infringement can effectively avoid the damage to the corporate brand. The domain name brand should take the advance protection primarily, the legal means supplement.

The participation of many experts also for the stage of enterprise development, protection for the Enterprise Domain name brand: First of all, for the start-up of enterprises, to the early and enterprise brand, product-related domain name registration, in order to effectively protect the brand of enterprises, to avoid infringement later; second, once the enterprise found its own domain name has been registered, Should be clever with the domain name holders to communicate, for a small price to obtain the domain name; Finally, for enterprises, especially well-known enterprises, if the legitimate domain name rights and interests of enterprises have been illegally violated, it should be taken as soon as possible arbitration or litigation and other legal means to safeguard their legitimate rights and interests.

First of all, we feel that the site's audience is relying on search engines and domain name to first understand the site, I would like to talk about an article on the "Corporate Web site Network Marketing" first impression. The role of domain names in actual Web applications will become more and more important. Domain names will also gradually become a link between customers and sites.

The domain name of our website should pay special attention to IS, because the website audience's different, according to the website audience different occupation, the age, the education degree and so on different, they will have this different understanding and the explanation to the domain name. A popular domain name of the audience can undoubtedly lay a good foundation for the development of the website.

For the virtual host industry customers are undoubtedly the carrier of the network, they are more dependent on the search engine, but also more trust in search engines, then to network sales-oriented foreign host space domain name choice will be more inclined to SEO as the center. We Baidu search "foreign host space," the natural ranking of the first site www.hosting.ac.cn, and the second site two domain names contain hosting this keyword, this also confirms that the domain name contains keywords on the SEO impact is very big. Webhosting and hosting in English have the meaning of host space, and as a foreign virtual host space for consumers of consumer objects, obviously hosting than Zhuji more professional. In this way, a seemingly more professional site domain name may indirectly make your customers more trust in your services and products.

Now we look at the corporate web site naming, corporate web site by a large number of traditional industries, then for them to find a strong partner and the most secure products is the ultimate demand. Search engine guidance is important, but the strength of the enterprise inspection is the focus. Enterprise construction Station is mainly to expand marketing channels, through the site to attract more customers, then the site's domain name like a business card as the first to highlight the enterprise's brand and enterprise strength, will let customers feel the intrinsic value of the enterprise. Www.jinuan.com This site is a radiator manufacturers of the Enterprise website, is also the same industry larger companies, their brand is "Hebei warm" obviously highlighted the product brand site appears more official flavor, which also promoted the overall network image of the enterprise, but also different from other manufacturers, Will leave a deep impression on consumers. Another station of the domain name is www.nuanqipian.info This site is also a radiator manufacturer, his domain name on the replacement of the "radiator" this keyword, for SEO believe that there are benefits, but the problem is that he does not have the uniqueness of the brand, like a business card only printed "radiator factory." In today's consumer diversity increasingly popular trend, it is difficult to leave a deep impression on consumers, because the radiator manufacturers a lot of radiator products are many, in the case of consumers will be more inclined to brand products, so many consumers will be more concerned about the brand.

and similar nuanqipian.info domain name do industry portal is more appropriate, as a platform, the universality of domain name can narrow the distance from the merchant.

Original address: Enterprise SEO marketing www.lention.com