The five general methods of website user analysis

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For the stationmaster, different website provides the content and the service is different, the user behavior analysis's emphasis also is not dissimilar. However, almost all Web site user analysis is based on user attributes and user specific behavior to carry out various associations or logical analysis. The following are 5 general methods for analyzing Web site users:

User Trajectory Analysis method

The so-called trajectory analysis, is the user from a Web page ' landing ' after a series of behavioral trajectories, this behavioral trajectory basically reflects the core needs of users of the site. If you can grasp the user's behavior data, you can understand the user's preferences, as well as page design on the impact of user attention, so as to provide first-hand information on the site adjustment.

Second, the user Basic Action analysis method

Similar to the decomposition of the broadcast gymnastics action, site user behavior can also be decomposed. By decomposing the behavior of the user, the analysis unit can be extracted, so as to do the basic work for further data analysis. For example, first to the user by clicking, upload, download, playback, registration, purchase, message, voting and other acts of decomposition, and then classified, divided into browsing class, interactive class, the basic action of quantitative analysis, to obtain the total data of each type of behavior, and to obtain the relevant overall user behavior data.

Third, the correlation analysis method

Association analysis is to analyze a user's behavior habit and other behavior habits, including the relationship between user's internet habits and user's website behavior, and the relationship between user's basic attribute and social attribute and user's website behavior. For example, an E-commerce shopping site, can analyze the user's income level and shopping frequency, the relationship between the amount of purchase, the relationship between the main population and gender, the purchase of the population and the local area of economic development degree of relevance, etc. These data are of great significance to the marketing promotion of the website.

Iv. Objective Vector Analysis method

For the site log in the source of traffic, bounce rate, average page stay time, average number of visitors to the site, such as the vector value of the website, site owners can be the user viscosity and loyalty to the specific analysis.

Top Analysis method

By studying the characteristics of the most active users, such as their basic attributes, Internet habits, Web site user behavior, and so on, we can get the characteristics of active users, so as to provide important data for website promotion. Grasp the needs of such users and psychology, the site can be truly dynamic.

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