The five omens of the successful road of the pioneering company

Entrepreneurship is now a hot topic, and technology start-ups are currently hot entrepreneurial projects, as a communications company director, the author has inspected and evaluated nearly 1000 technology start-ups this year. The author believes that the success of the technology start-up companies often have the following five major omens:

1. Have valuable users. One of the core hallmarks of a mature entrepreneur is the ability to know in advance whether a consumer is willing to pay for the price the product or service requires. Now, too many good startups are not fully aware of this. In the case of internet companies, they have been expanding so fast that they have not been able to test the initial market and the cost of streamlining. One of the signs of a startup's success is that it is based on proven and reliable paid consumers.

2. Strategic planning. Successful startups are very different from companies that simply survive or just passively adapt to the environment. They tend to be actively engaged in strategic planning and international expansion, with a more stable 1-and 5-year plan and a steady move forward.

3. Cash reserves. It's a good time to start a business, but it's harder to raise money. As opposed to the dotcom boom hype and frenzied expansion of internet companies, now the start-up companies seem a little lonely, streamlining costs become their rules of the game. The ability to acquire and save money is an important sign of their success.

4. Transparent operation. Integrity, integrity and transparency are inextricably linked. A successful organization basically does not conceal anything. The less Secrets the billing method, price, and customer acquisition strategy are, the simpler the company will be. It also makes it easier for employees to stay focused and devote themselves to work. In the author's favorite topic-Public relations, transparency is crucial. In an in-depth discussion of company spokesperson Training, one of our clients has an incisive remark: the easiest way to avoid bad news is to live and work as if someone else is looking out for you every day. He is right that when a company operates in an open and transparent manner, there are few bad or embarrassing things going on. Transparent operation is one of the important signs of the success of the venture.

5. Good at communication. "Every great leader and every great company is good at communicating. "They can spread good news and communicate bad news in a candid language." They have strong communication skills. Imagine that if a good company is not good at communication, no one knows it, and no investor is willing to invest it. No company has grown up in a vacuum. Every successful company knows the great business opportunities brought about by good communication.

So, is there any failure to meet the five standards of start-up companies? Of course, there are examples, for example, in the event of a 9.11 incident or Hurricane Katrina or other unforeseen changes in market conditions, some startups will suffer the consequences of failure. However, in addition to these catastrophic events, I believe that any enterprise that satisfies the above five standards is unlikely to fail.