The definition and effective method of personal website marketing

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The definition of a station marketing

Let's give "station marketing" the next definition: A station marketing, refers to the personal site around the marketing campaign, covering the personal site from the theme positioning, production, publishing, as well as the profit of a station all activities. Because of the mode of operation of personal website (usually lone hero or pop), the result is that the marketing of a station can only adopt free or lower cost method (such as Sem/seo). Station marketing is a subset of network marketing, or network marketing in the personal website industry a special performance.

Here's a station I position for profit as the purpose (commonly known as Net earn), main person or studio small and medium-sized website. From the profit model can be divided into: Advertising publishers, agent services or sales of products of the site (such as shop, shareware home) and so on. Kim's most recent focus has been on the Advertiser type Web site. A personal website is a qualitative distinction from a personal homepage or blog that is built solely on interest.

What are the free and effective ways to sell a station?

If not, then said the personal webmaster (referred to as webmaster) refers to operating personal website of the professional webmaster.

The threshold of personal stationmaster is lower, basically can be typed on the internet to be stationmaster. This at the same time creates a situation, is in the marketing link can only adopt the Low-cost marketing mode, of course the free method is more wonderful.
　　

What free and effective marketing techniques can be used in a station? From 4P principle (product, price, channel, promotion). Stationmaster controllable only the first one last. The channel is very big to the Chinese stationmaster. Basically those who have good reputation. Of course, the price in an advertising program is controllable, of course, this is something (Jar Mei is the master).

A lot of webmaster have a misunderstanding that is, a station marketing promotion only SEO this road. So in addition to SEO outside there is no other feasible way? I usually have the following seven kinds of free marketing methods:

Site Directory submission, Yahoo and DMOZ directory is quite important, if landing success can increase the weight of the site.

Search engine, for a station, search engine marketing is quite important, a considerable part of the site's main traffic is the search engine came. Major search engines, such as Baidu, Google, Yahoo have to submit the entrance. In addition, it is very important to search engine friendly and web site optimization. Website Optimization section You can refer to some of the Earth's articles. How to increase search engine friendliness? This related article a lot of, no longer repeat.

Links, this method is more time-consuming, I have targeted the writing of a "lazy people marketing" dongdong, we can refer to.

Resource Marketing; Provide first-hand resources to download to each big download station free of charge, such as a CMS template, a small program, and so on.

e-mail list; Speaking of this has to mention spam, of course, this method is not desirable, at present, the effect is also small. But the mailing list of the website members is available. There are new articles or resources to alert by mail. So it is very useful to make a collection mailing list program on your own website, which increases the user's return visit rate.

News Marketing (or soft marketing); This is also a link bait, high-quality articles or resources, you and I like, seriously write some articles to introduce their own experience, coupled with their own site links.

Word-of-mouth Marketing and viral marketing, this is a higher level of play, for a station, generally with a CMS station, limited by a larger, but can be a refreshing interface, users like, will tell their QQ or MSN is a good friend, the formation of a word of mouth "word-of-mouth effect." Add a website to the Favorites folder or set it as a home page, which is a realm of word-of-mouth marketing. So what is viral marketing? This is not to say that using plug-ins and scripts to hijack a user's browser or system. Viral marketing is a branch of Word-of-mouth marketing. The definition is: viral marketing uses the principle that the user Word-of-mouth spreads, on the Internet, this kind of "word of mouth spreads" is more convenient, can spread like virus rapidly, so viral marketing becomes an efficient information dissemination way, and, because this kind of communication is between the user spontaneously, So it's almost a cost-less Internet marketing tool (see Dr Yu Funying's "What is viral marketing?"). 》）。

Free Online Marketing Methods There are many, such as blog marketing, forum marketing, im marketing and holiday marketing and so on.