The founder of the fence Net Shang essence Summary of Shangxiang

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Today spent 1 hours of Mrbrand Shangxiang recent micro-blog, conveniently put the electrical quotient related to the post, forwarded to colleagues for reference, you also send a copy, you can consider this post into a blog, easy to read.

Tencent has wholly owned the purchase of consumer shopping website Xun net, Xun net this year's sales will reach 800 million Gome has acquired the century electric network Tsinghua Tongfang Investment exclusive TV brand Pangoo Mall acquired excellent electrical network, they have invested in Guangxi 2 billion production of this LCD TV brand, only online sales.

Today's capital Xu recently invested in a Guangzhou men's cosmetics company Menplus, the amount of 10 million U.S. dollars such as TCL Communications, only this year began to do the electricity business, now monthly online sales have more than 10,000, of which 90% from the electrical business channels. Jingdong sold 2000 units of their mobile phones each month, accounting for their electric business 20-30%,dealextreme.com;chinavasion.com; Focalprice.com It is said that Shenzhen these 3 foreign trade to do relatively large, especially the first I checked, 400,000 people visit every day, foreign conversion rate is more than 1%, 4,000 orders a day, It is said that 2 to 300 million sales per year now the electric dealer is really the king of sales AH: A VC friend talked about a few days ago in a certain category (clothing) Taobao first sales of the company, sales but 10,000,001 months, they decided to invest 10 million U.S. dollars only accounted for the Taobao store 20% shares also was rejected by the boss. Now the monthly sales of tens of millions of electricity market is so: 10 million U.S. dollars, 10% of the shares, really crazy tuition experience summed up 1, fashion fast products within a few years do not touch the line up and down, the line to take the goods mode. 2 Video shopping At least 10, every family waste 1 million prove not sell a single goods. 3 Virtual inventory is never feasible, this is a measure of whether a person is personal to the standards of the business. The meeting discussed the three of electricity dealers ' lessons of wasting money.

Mint Fashion http://www.boheshop.com/, the annual sales of billion known as the promotion axes: sem+cps+ Navigation station shopping channel, as long as your website conversion rate to do 1%, promote ROI to do 1:3, increase this axes promotion investment, the monthly sales of tens of millions, daily average slip thousand single , it is easy to do, Vipshop and the Lido is so in a year.

Shandong Lu Tai Electric Power company in charge of visiting, very strong merchandise, Hu Jintao and Obama shirts are their home custom-made, where the basic customers in this processing, has been 20,000 people, 8 billion production value.

Just in Beijing to visit the Shanxi TV station to invest in the excellent network of the general manager of the electric business, located in the household goods online shopping + electric purchase, counted, operators more than 500, call center personnel more than 1500 people.

Taobao will be a large-scale recruitment of purchasing talent, exerting force offline purchasing, for consumers who do not have access to the Internet to provide e-commerce services such as online shopping, recharge payments, and plans to lay more than 30,000 authorized stores throughout the year, and plans to go to the offline supermarkets, chain stores and some people who are good at offline retailing just know safe access to medicine, Domain name is 111.com.cn. Internet retail licence. Recently, the pharmaceutical dealers began to float: Health passenger network, pharmacy network, nine continents, such as large pharmacies. Safe Electric Dealer layout is worth paying attention to: the acquisition of a shop, Ping ' an points electronic integrator platform, into the drug dealers.

Just saw the bank is responsible for online payment of people, Shenzhen side of the 8 billion per annum online payment share, the first several industries are: air tickets, lottery, Chong value; If the direct sales, logistics industry, in this view, the Chinese industry's business transactions are not in line with the top five of the online transaction volume.

Tomato holiday HTTP://FUNTRIP.TAOBAO.COM/2 year to do 3 crown, monthly sales of 4 million, only 6 people are all family relatives at home Office; Sigh is how good entrepreneurial projects (without 1 cents to buy goods, no inventory, no warehousing, not after-sales service), asked him success factors, He told me 3 points. (one is to focus on Hong Kong hotels and tickets, the second is familiar with the Hong Kong tourism industry, the third is the intention of pre-sales service and perseverance)

6-person team, one-month sales of 4 million, through Taobao sales of Hong Kong and Macao Hotels and attractions tickets. This shop has never spent 1 cents to promote, only to do pre-sales customer service (quick reply is the key), now his shop monthly sales of 4 million, and travel agencies are 3 months to only half a month, 4 million can use their own, turnover of these generation of operating companies, Taobao absorbed as "Amoy partner" companies: Wuzhou, Baozun, Xiamen Mening (Anta, Dapai, Heitek Operation Company), Hangzhou Network Camp (Salsa, Cooper Leia), Guangzhou easy to accumulate Taobao outsourcing operation Service Company 1, Shanghai Bao Zun: Acer, Philips, HP, Revlon, Kraft, Health Hall, Sonax, 2, Wuzhou online: Li Ning, love, Tian Language, Pathfinder; 3, Gusing: Li Ning, Kappa, Anta 4, Lan (Li Ning, Red Double Happiness) 5, easy business: The United States, nine Yang, Grand 6, Tak Wah Capital (Lenovo) 7, Hing-long letter Tatsu: Nokia, Motorola, LG, Sony Ericsson, more than a growing number of traditional wealthy investors, last night also saw a so-called Forbes rich investment in Shenzhen electric business President, Shenzhen government has received 1:1 government funds to support the commitment: Chaoshan tycoon cast 50 million, Shenzhen 50 million. The website has been prepared for eight months, November online to tell you again.

Original Cool Network second CEO business Home E-commerce, entrepreneurship 4 months after the discovery of household blocked, has now been transformed home textile business, Ma said good "e-commerce entrepreneurship do not make unnecessary sacrifices": home electronic commerce is now the conclusion: 1, small home Taobao shop operations can be done, 2, Direct online sales of the company's home shopping malls are unsuccessful, the existing furniture, no one's annual turnover of more than 10 million yuan in the 21st century Economic report this weekend has a list of clients to invest in VC, see the fitting net to get 20 million Some of the models look beautiful: But after years of practice proving blocked, they burned tens of millions of to earn hundreds of thousands of of their sales, and now they are transformed. When I was on the catwalk, I cooperated with Paipai and Taobao fitting, and 100,000 traffic generated only 1 orders. Fitting software is only game products, will not produce sales, good children's 3D mall 100% will fail to open 126 today, received the CMB EDM, the promotion of red wine: http://sinaurl.cn/7ALY7; This is the online Shenzhen red wine can be supported by the Merchants Bank, watch him. I know the merchant bank EDM data, each bringing 3 million to 5 million sales, CMB does not charge a penny, CMB channel is the best internet channel so far; see which bank channel BD do well: Le Tao 3 times, walk show 3 times I used to think that: electric business advertising should be mainly commercial flow, That is, those related to shopping flow is valuable, entertainment flow for the value of the electricity quotient is not big. But lately I've found myself in real combat experience, in addition to SEM, the shopping site to put the video entertainment site is the best effect, and the electrical business crazy grab video pull screen to prove this, one of the reasons is: Video advertising users browsing time easy to buy today a new way to create a network of advertising, Where international brands advertise their brands (they don't sell goods, they don't care about ROI), the online ads that we sell appear next to their ads. Today, international Brand Day Shuttle table occasion star Owen in pplive ads, but can not buy, we put in the pplive price for 899 yuan of the day shuttle table to sell, the effect of selling goods, will wait to see the World Cup " Let us this venture half a year the company has a flat or even profitable possible: we bought a few months ago Cntv home Page Search ads, today's World Cup opening, CNTV traffic increased 3 times times, unit price of 599 yuan table we sold more than 100 pieces a night, if the World Cup during the day to maintain such sales, We're on the right bet. "Businessman materialistic light parting", today for business and happy, not for the World Cup ...

Just now I saw the former marketing director of Treasure Net, he talked about the precious network has been a very few profitable e-commerce sites, the monthly sales of 15 million, 500 call center agents do sales, the site is only the accumulation of registered users, by line call center phone sales, the site each registration promotion cost is 3 yuan/person. Treasure Net is today Capital Xu Husband's company.

Yesterday passed the Science Park's new home Lok Edge fast food, hot scene is surprising, my colleague told me, its massive desperately to send 5 yuan coupons, fast food average price of 15 yuan, The promotion ROI is 1:3. When I was on the catwalk, I had a voucher cooperation with the hundred-East store: Buy 500 to go to show net shopping card 100 yuan, the result of the high conversion rate is amazing: 80% to get the shopping card of the girl will go online shopping.

I met with the manager of the electric business of Belle today, their online sales are already over 10 million a month (basically without any advertising input), and the site conversion rate is 2% (when excellence has been done for 10 years to reach this data), the average ROI reaches 1:8; as a traditional business, the second year of the year will be profitable. Its electrical business team I am more familiar with, are traditional industries, or the traditional industry to do electricity dealers more reliable.

Evening exchange learned a few electrical business experience: 1. Select the warehouse, choose Jingdong, Red children near the warehouse, Express logistics company will be in large electrical warehouse near the office, you will benefit; 2 Third party logistics receipt has fixed time frequency, according to this time to reverse the logistics flow. 3 to the customer service to reverse all operating procedures. 3 can start a customer service to stare at another customer service work, a few months later, a customer service Top 2.

China's top three badminton racket electric operators to visit, said that now their largest network distributor in South China is the only product will and well-off, the largest sales, met several Shenzhen suppliers said Vipshop is their largest sales of the network distributor, Vipshop sales are not bragging, but the supplier affirmed. Well-off DM sales are also very large. Other South China platform-level electric dealers are nonsense, give them an order every day is good.

Vipshop, its founder is Wenzhou foreign trade businessman, entrepreneurship originated from Ceibs MBA students dinner, several students partnership will gilt model into China, 2008 years before the start, 2 years to do 2000 to 3000 per day. Guangzhou Vipshop has already got 30 million dollars in investment. Only products will be 2 years to achieve 3000 single to 5000 single/day, is the fastest growing in south China. Shen always low-key pragmatic character, will not be officially announced. Shen is just starting a business, I in Shenzhen and Shen always dedicated exchanges, he is very humble and pragmatic, although the start of the business did not have internet and electrical business experience, but a look is to do the people.

Vipstore, founder of the original CTO of the Show Network, is also the original Chinese network CTO, Overseas computer Doctor, I and he almost at the same time from the catwalk network out of business, more than half a little time has been 2 rounds of 3 VC investment institutions, including Taishan capital, Ka Fung Capital, the latest news and access to Shenzhen Pine Capital investment. Jiapin Network to create a Chinese electric and even the internet industry in the shortest possible time to obtain multiple rounds of investment miracle.

The fastest growing 2009 in the electric business sector was the year of the shoe store, force before the site only 30 single day, the force after 3 months to do 3000 single/day or so, become China's first sports shoes electric dealer; 2010 is Vipshop year, the fastest growing; see a lot of the traditional businesses that also from dabbling in E-commerce, My general advice is: 1, in the name of the Enterprise Taobao Mall opened a shop, began to face online consumers; 2, build an online mall, rather than the current corporate web site, in order to integrate the supply chain; 3, establish online channels: let their goods into when the Bank of excellence; 4, market promotion: Small-scale Test water SEM+CPS promotion , the above training team, reached 100 single/day after the first 10 of South China's business website list (daily slip thousand): Other South China to have more than 1000 single/days of the site is impossible to have 1, Strawberry net (annual sales of nearly 1 billion, Hong Kong)

2, the World Union hair (about 300 million, special electric business model good point is direct marketing)

3, green thin (year 200 million or so)

4, mobile phone type of electric dealer (because it belongs to the stuffy sound rich and so on, the company name every year, but sales are very large)

5, Dream Bazaar (underwear first) Order 2518 orders per day, order number know can be accurate to single digits.

6, Vipshop (2000 single per day)

7, hundred Li Tao Xiu Network (annual sales of about 200 million)

8, China flower Gift Network 9, Philippine Digital 10, can be Bell single to win the promotion strategy: They put ads are a single product, enter just a page, the product described vividly, very understand the Chinese consumer psychology, and to do not want to type customers, let people call can ... No registration required for the order these details prove that these products have a very understanding of the market boss, but also very pragmatic boss, and I communicate with them, the fact is so, these money-making bosses only need to consider cost-effective products, desperately put ads can make money, simple money, never want to VC, Also never involved in other Internet 2.0, Word-of-mouth, information and other tricks.

Willing to put ads: many of the business is always fantasy do not put ads rely on cooperation to large sales, this is unrealistic, these real profit-making, such as green and thin, and so will all the money into advertising and call center, the average half a year began to profit, unlike other b2c,3 years still struggling , such as 30dao50 Mall Business 2 months, on the Thunder each video page, sina each news page bread breaks the single product advertisement, the website has not launched, the company set up 3 months less than the daily traffic on 100,000, every day hundreds of orders; now 30 to 50 mall in the Thunder each play page, Sina each news page is putting ads, now looking for a single product to use this resource to promote: Well-known best-selling Volkswagen brand merchandise, retail price of 300 to 500, gross margin of more than 60%, there is inventory ...

The conversion value of SEO is much lower. SEO and SEM should be two-pronged. SEO to do the main word, sem to do long tail words. After the profit stability, SEM slowly do the main words, the main word cost. In the long run, SEM is kingly. SEO is not stable, can only do long-term strategy, not as a stable market channels. Because the website is party B. Baidu Google is party a.

Top Ten online channel system established practical experience decrypt u/gongwenxiang/archives/2010/285460.shtml Source: Http://t.sina.com.cn/1649155730/profile

Finishing people:

Xu Jiantao (PHOTOXU) Shanghai Fence Information Technology Co., Ltd.