The founder of the whale Chen Why start with music intelligent hardware?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Chen says it's normal to start again and choose music-like smart hardware. When Jobs returned to Apple, he chose ipods and itunes. And the trend of wearable equipment, is likely to start with the music wearable devices.

The domestic well-known genuine music website giant whale already "stranded", the giant whale founder Chen's entrepreneurial pace has not ceased. Chen has started two times, starting with music wearable equipment.

Chen's new company, known as the Star Poly Technology, has been invested tens of millions of yuan, shareholders including the angel of laser funds, Changzhou City, the Fund of Excellence, Changzhou Property Exchange, and received a part of the Changzhou government subsidies.

Star Poly Technology will push smart networking headphones and "star language" applications. According to Chen's plan, star Poly technology headphones and applications will work with well-known stars, through the star fan economic effect to gain commercial benefits, and the star to achieve sales share.

Star Poly Technology emulated beats headphone mode. Beats headphones to the design and sound effects of young users favor, the star effect makes beats into headphones "tide" brand, its sales are not lower than AKG, Sennheiser and other old headset manufacturers. The star gathers the technology to the new Star Music person cooperation and the service as the cut-in point, establishes the profit pattern in the mobile interconnection age.

In Chen's view, young people like to buy mobile music hardware, buy 220 million Sony Walkman, buy 470 million ipods, buy 1 billion-dollar beats headphones a year, and potentially have a huge disruptive impact once the mobile music hardware is networked.

Why start with Smart headphones

Why get involved in the headset market? Chen said that from the three-Li Tun Apple Store to the electronic mall, selling cottage areas, where there are electronic products have beats headphones sold, including fake Beats headphones, in China fake Beats headphones into an industrial chain. China last year sold 900 million headphones, high-end headphones beats, B&o, Sennheiser and other market share of about 23%.

In the United States, for example, beats these high-end headphones generally occupy 67% market share, become fashionable goods, like ipods, children will buy. The headset brand Skullcandy 60% market share in Europe and was listed in 2011. Although these high-end headset prices in general over 800 yuan, but the market is very hot, the growth trend is good.

There are not too many difficulties in creating a networked headset. Intelligent networking headphones are mature in technology, just like 2003 years of Apple as an ipod is only integrated innovation, star technology and beats business model is similar to the main star fan users. Star Poly Technology headset using the Android system, has 4G storage function, you can put music, listen to watercress radio and other applications, but also through voice chat micro-letter.

Wearable devices are easier to open from music

The current problem with intelligent hardware is that it lacks killer application. A lot of smart hardware looks good, but most of the time there is only a hot, the user play a few weeks will not play, the value of investment is not small.

Music applications may be the first to erupt. Chen to Tencent technology, Apple has done iwatch, other entrepreneurs also follow the smart watch. But one reality is that the demand for traditional watches is falling, and watches have become ostentatious and fashionable, and in some ways even collectibles. In this case, smart watch will become a mobile phone accessories, the lack of the inevitable application of the scene.

In contrast, headphones are a completely different market, and each year it has a huge demand, and headphones are not networked and intelligent.

The current of wearable equipment, it is likely to start with music wearable equipment, because the most loyal fans in music are 13-and 23-year-olds, who are willing to pay for concerts, fans, Sony Walkman, Apple ipods, Beats headphones and other products. The new fashion brand is basically from young people, especially related to music, such as Baidu MP3 Channel, Apple Ipod+itunes, and now QQ music. For fans, they are unwilling to pay for downloading audio and video, but are willing to pay for concerts, pay for the purchase of Beats headphones, and pay for a fan group to interact with stars.

Chen says many wearable devices and smart hardware are currently unable to find life-setting and rigid requirements. For example, young people who go to nightclubs drink and dance, and then get an iphone on their hands, it's a bad feeling. For example, extreme sports surfing, skiing, to liberate both hands, the liberation of the hands will have to use wearable equipment. If a company can provide wearable equipment for girls or boys going to nightclubs, even if only 30 million people in China need it, it's a big enough market to make startups bigger.