The four major network promotion means that the new stationmaster must know

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In this network we can think of every means of promotion already exist, and advertising is to obtain customer traffic terminal performance. Commonly used search keywords, the site's banner pictures, pop-up windows, video clips, marketing purposes and text and passively received the mail, QQ information, etc. are a kind of advertising carrier, extension of these terminal ads homeopathic exploration will be able to find ways to promote. summed up the network of four major means of promotion for search engine promotion, advertising promotion, soft text promotion, popular marketing.

I. Search engine Promotion

Search engine promotion is divided into SEO (Search engine optimization), keyword purchase, bidding ranked three ways.

SEO (Search engine optimization), through the Web page structure of the rational optimization of elements, which is easy to be indexed by search engines and a more technical means of ranking. Through the SEO so that the site than other sites in the user search will be preferred to see, thus greatly improve the exposure of the site to achieve promotional purposes.

Keyword purchase, users can buy the search engine service providers to promote the Product keyword, the search results page to display the purpose of advertising content, users can change according to the needs of the keyword, equivalent to a different page rotation ads.

Bidding rankings, users pay to search engine service providers after the content will appear search results page front or right, the purchase of keyword click the higher the price, the ranking is the higher the exposure rate. Customers can control their ranking in a particular keyword search result by adjusting each pay-per-click Price, and can capture different types of target audiences by setting different keywords.

Second, advertising position promotion

Advertising position promotion, through the high flow related types of sites to purchase ads on banner ads, window ads, video clips and other forms of advertising to promote products and services. From a cooperative approach, as long as including monthly ads, Pay-per-click ads, according to the effect of billing ads.

Monthly advertising, in the relevant sites to purchase the corresponding advertising, in the day or month as a unit to calculate the cost of a form. This form of advertising is the worst, some small traffic sites through the use of cheating means to exaggerate the flow of the way to pull the monthly ads, relatively large water.

Pay-per-click Ads, this is the current network of the most common form of advertising, according to the price per click to calculate the cost of advertising, through this way for advertisers to bring high returns of the intention of customers, every penny of the investment will be a certain publicity role.

According to the effect of billing ads, advertisers and the main site to use a cooperative way, free of charge in its network ads, site owners according to sales and extract the corresponding commission. This is the current online more advanced advertising cooperation methods. Adopt this way to promote the product more well-known is the guest net, in each big portal website can see every guest net of product advertisement.

Third, the soft article promotion

Soft paper is a series of readability of the strong-bred article, the user is naturally taken into the carefully designed traps, is a kind of breeze, smooth and efficient marketing means.

The common soft form has suspense type, story type, emotion type, intimidation type, promotion type, news type and so on. Soft wen ever-changing, but ça. In these various forms of soft content Riga Web site, mentions some can stimulate the consumption of products or services, some people can trigger the search of names or company keywords can stimulate users to consume or bring into the destination Web site, so as to achieve a good promotion effect.

The web is a successful example of this approach, decorate the net as long as is in the QQ Portal station rents the advertisement position (the article page right decorate the information area), unceasingly publishes regarding the health care product and the soft article of Ru, attracts a large number of female user to guide its consumption, according to decorate Net CEO said one months amounted to more than 5 million profit.

It has been proved to be one of the most effective ways to promote the spread of nuclear explosive energy on the Internet after the promotion of soft text.

Iv. Nationwide Marketing Promotion

National marketing is to use a high degree of credibility and high temptation of the gold or resources as a reward, to encourage visitors to actively promote the station to do a way of development, so that each participant become a promoter. In reality can also find its shadow, MLM and direct marketing are all the brothers, as long as the performance of the registration and promotion of all the people earn two kinds.

The principle of universal marketing is to participate in the marketing of all users have the corresponding promotion address, by completing a certain registration task or publicity task to get the corresponding gold or resources, the people who are promoted if someone is interested in this task, will continue to promote the formation of a cycle, then realize the rapid growth of traffic.

Taobao and Sub-network is the pioneer model of registration expansion. From 2003 seven years up to the end of 2003, six months Taobao has absorbed about 300,000 registered members, which registered the promotion played an important role. Another is one plus one venture alliance launched by all the people to promote the model, in the early stage of construction do not need any search engine, advertising and other promotional means, simply through the high temptation of replicable resources for the incentive to launch the promotional task, in the short term attracted a large number of network innovators, Also let a plus one for the current most successful new people to share a common win platform.

With the development of SEO technology, search engine optimization more and more civilian, SEO advantages are increasingly not obvious. Bidding, Soft Wen, Nationwide marketing will become the main trend of network marketing in the future.

"Xu Feng's blog" http://blog.3ctime.cn/