The friction between the supplier and the operator is constantly

Jing-Dong was accused of deliberately pushing down, the cat was dismissed as "two choose one", this year, the manufacturers and suppliers of the friction constantly. However, without supplier support, the business operator is like "bricks".

Xun, which has been established for more than seven years, has also had to change its strategy in the competitive growth and held its first supplier conference. June 28, in Xun convened the first supplier meeting, Xun CEO Bu Guangzi External official voice: "Xun will be out of the ' 0 and game game ', the network built four platforms, and suppliers to create a win-lose retail ecology." ”

The "four platforms" under the Bu Guangzi plan respectively refer to: Integrating supply chain platform, large data platform, unified and open logistics platform and supply chain financial platform. Industry believes that the construction of these four platforms will help Xun integration of Tencent group in the user flow, capital and IT resources, in the "Early morning, catch a late set" competition situation, to achieve the curve overtaking.

In this regard, gigabyte gigabyte graphics marketing sales director Liu Mengzong told reporters: "In the graphics industry as an example, game user experience and feedback data for the graphics card iterative development has a great reference value." Xun Network backed Tencent huge game user groups, has a strong advantage after the post. ”

However, in the field of the supremacy of the world, the volume of Xun only Jingdong 1/5-1/6, to fully win the support of suppliers, is not easy to pick up mustard.

Reconstructing the supplier system

June 28, easy to hold the first supplier meeting, attracted from home appliances, communications, it digital and department stores more than 500 suppliers to attend.

Guangzi revealed: "Xun just set up, because of the small size, in the state of listening to more learning, did not convene a supplier assembly; Since then, the company's size, although growing, but the economic and organizational capacity of the deficiencies, so the supplier Assembly has been postponed. ”

This year is the seventh year of Xun, but also Xun to a new stage of development, namely: to create a future-oriented "new retail ecosystem" to become the primary task of the period, Xun no longer hesitate, hope to open arms, to attract more suppliers to join Xun.

In fact, this year's Xun, like the 2010-Year-old Jingdong, began to enjoy the growth dividend after category expansion and regional expansion. Xun need to seize this opportunity to catch up with Jing Dong.

Guangzi told reporters: "In the new supplier system, Xun hope to use ' four platforms ', to help Xun and terminals and brand manufacturers to form a cross-customer relationship system." ”

It is reported that in the new customer relationship system, Xun will open to brand manufacturers based on user needs and behavioral analysis of the new CRM capabilities, suppliers can get more effective users to do service and marketing.

In addition, through the Xun of the National rapid Logistics Platform and data analysis tools, in the future, Xun will speed up the accounting period turnover speed, the upstream supplier's accounting period is expected from the average account period of 30 days gradually reduced to 20 days. "With the development of financing capacity of supply chain financial platform, some suppliers can even achieve zero capital investment." "Bu Guangzi said.

Since this year, easy to speed up the pace of construction of the logistics system, this year will be in Shanghai, Beijing, Shenzhen, Chongqing, Wuhan, Xi ' an six core cities warehousing logistics layout based on the national opening in Guangzhou, Hangzhou, Chengdu, Nanjing, Jinan and other 10 core warehouses, and covers an area of 200 acres of Shanghai Green Pukang will also be commenced in the year, This will help the supplier to speed up the inventory turnover greatly.

According to Bu Guangzi, the traditional retail trade in the supply chain inventory basically to reach 60 days or more, and the electric business channels can be controlled within 30 days. With the further improvement of Xun's own logistics system, the future may even be reduced to 15 days.

Explore new channels such as micro-letters

It is reported that Bu Guangzi and Jing Dong CEO Liu a good relationship. However, Xun is already one of the strongest rivals in the market.

According to Eric "2013q1 China's own sales of the main market share of business Transactions scale", Jingdong Mall to 43.4% of the proportion of the industry's first, Suning easy to buy 11.2% of the market share occupy the second, Dangdang ranked third accounted for 6.8%, Xun net to 5.4% of the market share, Ranked fourth.

Last year, Xun network to maintain the industry's highest development speed, this year, Xun net if the completion of 15 billion yuan sales revenue target, will be no suspense listed in the first three independent, almost Jingdong mall, Suning easy to buy.

Even more worrying for rivals, Xun is holding on to other "nuclear weapons"--Tencent's massive user system--that it does not have.

In Xun first supplier meeting, Tencent Electric business CEO Wu Night Light is revealed, "Xun future will explore the information and wireless internet such as micro-mail and QQ platform for good opportunities." ”

At present, Tencent has 800 million QQ registered users, 300 million micro-credit households, as well as tips, mailboxes and other precision reach the channel and data mining technology advantages. "Tencent will explore how to get online and offline business in the wireless internet arena," Wu Guangguang said. ”

For the micro-letter platform, Bu Guangzi revealed: "At present, and micro-trust-related virtual power provider is mainly mobile Power Corps team in control, Xun mainly to do a good physical power." However, Xun believes that the future through the combination of micro-and tenpay, can provide users with a better shopping experience based on the mobile platform. ”

However, Bu Guangzi to "micro-letter Too hot" declined to disclose more business cooperation model, only to be discussed together with partners. However, the industry analysts believe that micro-letter will be able to help Xun vendors in customer relationship management and customer service and communication work.