The future of the vertical electric Dealer website

In E-commerce more distant words today, various types of E-commerce Web site model is also a variety of changes can be roughly divided into business-to-business, O2O and other types. and E-commerce site as an online mall in the end should be in order to meet the needs of the network buyers, to increase product diversity or should carry out their own ideas. Only do what you want to do or just do what you can do, not only in the site operators need to carefully consider, but also need to withstand the test of the reality of a road. Before the author of today's discussion, first of all, "vertical electric quotient" This may be some netizens do not understand the name to explain, for this e-commerce in the subdivision of the industry model Baidu has a detailed explanation: "Vertical e-commerce refers to an industry or market segments to deepen the operation of E-commerce mode." Vertical E-commerce site is the same type of products, such sites are engaged in the same product of the consumer or business-to-business business. "The simple point is that the so-called vertical e-commerce refers to only the operation of E-commerce in a category under the product, for example is" where customer sincerity goods. Where the network is founded by the founder of the Network of Excellence in 2007, a sales of their own independent brand (VANCL) merchandise vertical E-commerce site. The main operating items are men and women apparel, cosmetics, home and other 7 categories of merchandise, where the customer network has its own independent brand and also has its own independent logistics system, see here you may understand why the customer is so rich. That's because it has the backing of the Amazon China, and the old founder of the net is also quite clear purpose. Amazon's Business project is too simple, the market is more and more small, looking at the growth of Taobao day by day can not help but also the brow of the fire.

But the old choice is not a Taobao-like diversification of e-commerce sites, his heart is very clear that the bandwagon is not wise choice, and Taobao's influence has been big, want to thrive under the tree is almost impossible. So his choice is to create an Internet fast fashion brand, from the age of this decision can be seen in his understanding of E-commerce is still in place, he so many years engaged in e-commerce experience. E-commerce development speed let him feel in the network nothing is impossible, and a foothold in the Internet fashion brand, perhaps in the future can be with Nike, Adidas and other well-known apparel brands and even Chanel, Prada and other high-end apparel brand to contend with. As a person engaged in e-commerce industry for 5 years, I am very aware of the old ideal in the future will be possible to achieve, but this brand is not VANCL I have to play a question mark. Because the reality is very can explain the question, every guest now not only has not been like the old thought to become a deep net buys the heart market brand, moreover the management condition is not very good. You are welcome to say that every customer has been losing money, I think the pressure of aging will certainly not be small, just with the major shareholders to explain the need to divide some trouble. and the vertical type of E-commerce industry is also a failure of the case, Macaulay has become withered flowers, and the cotton network has also been out of the arena of competition. A lot of facts prove to old age that maybe it's not an era when internet fashion brands can be successful, maybe it's his dream. There are many reasons why guests will be in such a predicament today, and I think there are three main reasons, I call it the "three mountains" on the head of every guest.

The first big mountain: The strength of the competitor is stronger, the crevice is difficult to survive.

For the old choice to do a vertical e-commerce site, to avoid with Taobao and Beijing-east, such as comprehensive E-commerce site to do a positive competition can be said to be sensible, but for Taobao, Jingdong, such as electronic commerce website you sell products how may not be with them overlap. Therefore, competition is unavoidable, but from the current operating conditions to see where the customer is obviously in the leeward. Whether in the site's popularity, wandering volume, sales performance every customer is a failure, you may say that every customer's business scope is not as good as Taobao and Jingdong is very normal, but in terms of clothing category, Taobao is also able to complete the explosion of all customers.

The second big mountain: the product buys the popularity is not high, very few people will buy the clothes only to consider Jingdong.

The popularity of a fashion brand is definitely a bad thing, I believe that aging in the decision to do the van before the impact of the Internet publicity must be taken into account, but for the moment, the guests do not do very well in this respect. A 6-year-old who has only been set up to say that with only a century-old Adidas and Nike, even compared with the domestic peer to the United States in the visibility of the difference is there. When the players in the famous European football leagues, such as La Liga, the Bundesliga, the Premier League, are wearing the Adidas and Nike logo jerseys; When NBA stars are scoring on the pitch with their sneakers designed by Andy or Nike, who would have thought that there was a fashion brand called Vancl on the far-away Chinese internet? If you think that every guest such an internet fashion brand and has so many physical stores of Adi and Nike can not be compared, then the same as the Electronic business site cat and Taobao can always compare. Maybe you can often see the ads on the internet, but with almost open every page will appear Taobao clothing category of advertising box, where the guests still appear to be so weak.

The third Mountain: the early establishment of their own logistics system, now can only be a tiger.

At present, the only thing that can be commendable is perhaps to have their own logistics system, such as the Wind Tatsu this express company may even a lot of enthusiasts are not aware of the name, it is where customers spend a lot of time and money to build their own logistics company. Its establishment can be said to be with every guest net at the same time, aged firmly believe that a want to base on the Internet fashion brand, it must have its own exclusive logistics channel. And now as the Wind Tatsu also became his big problem, to know to do a courier company need capital is not a decimal, in warehousing, personnel, transportation needs to carry out a lot of construction. In such as the beginning of the establishment of the wind it only to undertake every customer network of their own order delivery services, but where the sales of customers have been not very good, there is no way later can only relent to do the orders of the major electric dealers.

Is there any spring in the vertical electric dealer website? Actually I still believe that there is, as long as you have enough advantages in this segment, as long as your products can compete with comprehensive e-commerce sites, as long as you are in the field of their own to do more professional. Through their unremitting efforts and development, adhere to their own style, one day, the vertical electric business will also have their own piece of the sky. There is nothing in the internet world is impossible, just lack to find their own way of vision, blindly follow the bandwagon is difficult to replicate the success of others. such as Fank site as long as can solve their own problems, find their own development path, I want to become the Internet first fashion brand will not be just a dream.

This article by "Jinan Connaught Ocean Network Www.nyjsn.com" original offer, reprint please specify the source, thank you!