The future of tobacco dealers: which mode to choose

Source: Internet
Author: User
Keywords Electrical business

Someone sells beads in a micro-trust circle, the monthly profits can be millions, because there are a lot of potential users of Buddhist interests; someone who sells trinkets on Taobao can become a multimillionaire because of the availability of cheap sources of supply and the cost of selling them; Yes, the electric dealer. In the past ten years, the electricity merchant has become our most familiar word, the net buys becomes our one kind of life style. From needles to home cars, it is now possible to buy online. But there's only one thing--cigarettes that can't be bought online. This is a huge market, but the number of smokers in China billion, China's annual output of tobacco to trillions of dollars, China's tobacco taxes and profits of billions of dollars. So, is it feasible for tobacco dealers?

Current status of tobacco dealers: limited openings

There is a legitimate case for banning tobacco from entering the electricity business system, which is to prevent minors from acquiring cigarette products. But that does not prevent tobacco from opening up in business-to-business territory. Depending on the seller and the buyer, the business model is divided into many categories, including Business-to-business, Business-to-consumer, Consumer-to-consumer and C2B and O2O. China's tobacco monopoly system, only to obtain tobacco sales permit merchants can carry out tobacco sales, which determines that the sale of tobacco can only be merchants, and can not be individuals. Therefore, the Consumer-to-consumer model is not workable under the tobacco monopoly system. The remaining alternative models of the electric quotient include business-to-business, Business-to-consumer, and C2B and O2O four models. At present, the tobacco dealers developed under the tobacco monopoly system are mainly two modes, namely, the Business-to-business model and the C2B model. However, it is doubtful that, if we examine it carefully, the current electrical quotient model of tobacco differs from the standard business-to-business model and C2B. Business-to-business need a large number of sellers and buyers, such as Alibaba or business treasure, operators to sell information to profit, but under the monopoly system, manufacturers and retailers are separate, that is, in fact, the seller is the only. C2B explained that the individual to the Merchant product customization, individual orders, and then the enterprise production and sales, and in the tobacco industry, the individual became a merchant. In other words, our country tobacco industry current electric quotient mode is actually the mix of business-to-business and C2B mode.

The future of tobacco dealers: which mode to choose

Business-to-business?

Business-to-business mode, with a large number of demand side and suppliers, both through the search information for transaction matchmaking, can be completed online transactions, but also through the offline transactions, Alibaba, Dunhuang Network and business treasure, etc. belong to this mode. The tobacco industry also has a large number of suppliers, such as hundreds of tobacco companies, as well as a large number of retailers and commercial enterprises, but under the tobacco monopoly system, tobacco sales are done through the Tobacco Monopoly Bureau. For every retailer, the Tobacco Monopoly Bureau is a fixed supply. So, although the tobacco system has its own website and supply system, it is more like a logistics system than a business-to-business model. As long as retailers have access to tobacco products only through one channel, and tobacco companies do not have the right to establish sales channels, the tobacco business-to-business model is difficult to shape.

The Business-to-consumer?

The day cat, Jingdong is the mode of the business, the model is also considered to be the mainstream model of electricity. However, in order to prevent the spread of tobacco products to youth groups, the implementation of the Business-to-consumer tobacco model is still very difficult. In the United States, large electric companies such as Amazon can sell tobacco products to individuals through a platform, but individuals are required to provide age information, and only if they are over 18 years old can they buy cigarettes over the Internet. In recent years, the United States has also seen a large number of minors to make a false age, coupled with the company's censorship is not strict, the minors through the purchase of cigarettes by the electric dealers, so some states began to try to ban the sale of cigarettes by the company's laws. Chinese tobacco consumers are also hard to come by until a buyer's identity review system has been established.

C2b?

The consumer submits the order to the production student online, the manufacturer produces according to the order, this is the C2B mode. Technology companies such as Google and Nokia are experimenting. At present, the tobacco sales system to establish an information system, and this model has a similar place. Tobacco retailers submit orders to the local Monopoly bureau through Information systems, and the local Tobacco Monopoly Bureau arranges for distribution, delivery and transportation. This pattern and c2b have the spirit of the place, but it and the real custom production, still poor far.

O2O mode?

Online access to product information and completion of payment, offline product experience and consumption, this electrical business model is called O2O mode, is the combination of online and offline. Many group buying sites are part of this model. This is also the author for the recent tobacco dealers more optimistic model. First of all, the model can realize the brand of tobacco display, with marketing functions, and secondly, through offline transactions, can be excluded from the minors. In short, the O2O model may be the first tobacco-electric model to emerge if there is a real possibility of a tobacco dealer.

The reason why we try to integrate tobacco into the electricity business is that there are three reasons, first, because it is a user hundreds of millions of, the profit is billions, the output value trillion of industry. The second is because the electric business has become a platform for any industry to take off flat, the tobacco industry is no exception. Third, because the tobacco industry has matured logistics system can be used as a basis for the establishment of tobacco electricity.

Tobacco is hard to get into the electricity business, but every step can be hugely profitable.

This article by 50 Year-old woman Skincare (http://www.yjrhq.com/) original, reprint please indicate the source.

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