The gift is completely free to send the website activity but still not popular lesson

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As we all know, the Internet has entered a very mature era, and E-commerce has gradually been accepted by ordinary people, so all walks of life began to try to contact the Internet. Whether it's a traditional offline business or a fast-growing online business, marketing is a very important subject. A lot of friends do this to understand what is marketing, that is, the first to operate only after sales, but many people only know that they do not know why. In fact, operating in the Internet is actually operating users, of course, many people page understand this truth. Almost all of the electrical dealers have an important lesson, that is, constantly attract users of the eyeball, so that everyone to pay attention to themselves; even if some of the new online electrical business projects, even if it is a loss to try to attract users, of course, this is to do the Internet should have the long-term awareness.

In the Internet, many industry sites are particularly visible in this regard, and similar activities are often launched. The reason why such activities can often have, in fact, is because they can make a lot of profits. For the website, can use the merchant's free gift to attract the user to participate in the website activity, improve the user's stickiness and the user's impression of the site, for businesses, can use a limited amount of money to attract a large group of target users to focus on their own, why not; for users, in a relatively simple process, You may get a free gift, not white. There is no doubt that everything has success and failure, and this is the case, and I would like to talk to you today about one of my website and a business cooperation to do the lessons of failure.

My site is the industry station, and the business is to do personalized printing, the other is just into the internet, so also eager to have my site to help him publicize, so that more people know themselves. Activities in fact very simple, that is, users focus on businesses and our site's micro-blog can get a personalized album free of charge, the retail price of this gift is dozens of yuan, that is to say, is not a bluff. However, the result is that there are thousands of of people concerned about this activity, the final consultation with only hundreds people, and finally finished receiving only 10 of the gifts, and my website traffic after the activity that day did not upgrade. Obviously, this event is a failure, that is to say, the free gift of the site activity is still failing. Then I summed up the lesson and I think there are several main aspects.

First, the purpose of sales is too strong. In fact, this is mainly the business itself too want to talk to users of the heart to say it out, activities are posted on my website above a sticky post, told there are free gifts activities. Then get the gift link to the merchant designated a page of their site, and this page is the business want to give users to express things, such as this thing is how to come, compared to the advantages of traditional products, we have advantages here and so on, a voluminous thousands of words. Results many users have not seen the link can be picked, do not want to see, immediately think that this activity is a bluff; from my site, some members of the member spit This activity can be seen.

Second, the choice of gifts failed. In fact, users participate in the activity is to be able to play through this process can get a gift or discount, although both afterwards and beforehand know that this is the marketing activities of businesses, but in the activities of the time has been forgotten, only remember their own play may get a gift. This gift is not the case, and we do not know what this gift is like, because there are to do it again. Here is the user to qualify, and then go to the merchant's website to download an independent design of the software album, and then their own software to make a photo album, and finally passed to the merchant let them print out. Although the qualification is simple, direct attention to micro-blogging on the line, but after they have been qualified to get the gift of this link, so that users will feel particularly long; although this gift is really not a bad thing, but because the trouble makes users think it is purely a bluff. So I think, in doing this kind of activity, the gift should be interested in the user, and let them feel very easy to get; even if it is to let more users experience their products, they also need to forget the product temporarily, because this is the process of operating the user.

Third, too big, too compromise. You may also have been involved in many similar activities, in fact, many people involved in such activities began to feel grateful to the site, especially the free delivery of activities, because it is a loss to send a gift to their own. And for this completely free activity is often the need to experience a relatively complex qualification phase, and the purpose of the site and its partners often need to be implemented in this process. This time is not the case, the beginning is completely unrestricted delivery, and the process of access to the qualification is extremely simple, and then when the user consulted for a period of time after no one finished the production, the merchant began to give his employees under orders to follow up. As a result, as his staff complained, many users think you are so anxious to let your things open to us, we can imagine that your things are given to people who do not want ah, users will naturally not think of their harvest a valuable thing. In fact, the business their things are good, that is to say, a good gift after such an event is considered worthless by the user.

Speaking of which, we also know that this event is as bad as the previous one. The reasons for this are also analyzed, in general, the user's psychology is not mastered, and marketing is to obtain the hearts of users; I think doing such activities, first of all, in front of the user to establish a gas field, so that they think this activity is valuable, products and services are good, and then can not be too compromised, Although respect the user, but also must imply that they you do not have more people to need;

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