The implementation summary of the overall optimization plan of shoe industry website

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Quanzhou SEO: This is my shoe industry whole Station optimization program-Amoy Shoe network Whole station optimization of the year-end reporting program, written in 09.1 months, now share with you webmaster. It should be said that Amoy shoes network station 3 months, in the SEO has achieved good results, traffic is also very considerable. The picture data in the summary proposal is older, after all, January data: If you are interested, you can find the relevant latest data. It is noteworthy that in February, some of the SEO data has changed a lot, overall, long tail keyword ranking is the overall decline, a few days I will report two weeks, to peer reference, the province of everyone detours. Last but not the words: Quanzhou seo only send case:

According to: Since taking over the "Amoy shoe net" of the whole station optimization work, 3 months in the technical Department of the joint efforts of other colleagues, Amoy Shoe network SEO optimization work is methodically carried out. At the end of the year, everyone is summing up their own work in the past years, I also intend to be the three months of work to do a summary of the operation of the project since the successful experience and failure lessons, so as to achieve "pedagogical, saving lives" purpose:

Amoy Shoes Network SEO optimization work: (Traffic analysis, ROI discussion, such as part of omitted)

(a), Amoy shoe network 08 completed SEO optimization action.

1, Amoy Shoes network structure and URL design.

2, Title, keyword, description three key elements set.

3, the layout of the page key words, density settings and implementation.

4, Site internal link settings.

5, the website outside the chain construction (Friendship link, website encyclopedia, blog Group Building, Soft wen, etc.).

(b), Amoy shoes network 08 SEO Indicators

1, the number of sites included.

Baidu: 1640 pages, Google: 10100 pages, Yahoo: 5033 pages, Sogou: 34032 pages; soso:6080 page

Interpretation: At present, Amoy shoes Web site in the performance of good, Web content design search engine more friendly, but it is noteworthy that Because the Web site is a. NET structure, a large number of pages are list pages of merchandise generated by the database, these list pages exist a large number of duplicate meta tags, the page between the degree is not too large, the original is poor, this also led to Amoy Shoes Web page weight is not high, although the page contains considerable, but the search engine ranking is not high.

2, keyword ranking.

Amoy Shoe NET key words strategy has three main parts, one is "brand name", second is "shoe style name", three is "Brand + shoe style" name, these three big parts constitute the whole structure of the keyword layout of Amoy shoes net.

(1), brand name ranking situation

Figure one is Amoy shoe net "brand" the name in Baidu rank situation, figure second is Amoy shoe net "brand name" on the position of the Google. From these two rankings can be seen, for the two or three line brand, Amoy shoe nets in the rankings of Baidu on the front, such as the Lloyd, Fander, Q-sport, Fort think long, Yin Bao, Bosch birds, Vanessa, etc., can be ranked in the top 10, and for some of the more famous shoes brand, Amoy shoe network ranking is relatively poor, probably fell in the 20~ Between 50 names.

Figure I: Amoy shoes net "brand name" in Baidu ranking

Figure II, Amoy shoes network "brand name" on the Google rankings

The shoe brand on Google ranked worse, mostly in the 100.

Interpretation：

Q: Why Amoy Shoes Network "brand name" in the rankings of Baidu is uneven?

A: Small brand shoes, competition is not fierce, as long as the corresponding adjustment on the page to get a better ranking; big brand shoes, competitors more, not easy to get good rankings, and because the competitor is the whole station home page to participate in keyword ranking, this phase for our use of http:// The Www.taoxie.cn/XXX level two directory has the advantage of weighting, which is why we rank weaker.

Q: Why the Shoe net "brand name" in Google ranked poor?

A:google ranking algorithm and Baidu ranking algorithm has a greater difference, Google for the new station, the new page will have a period of care, care period, the ranking will be greatly reduced, to be in the Google to get a better stable ranking, must be in the PR work, At the same time the number of links outside the page is Google's key consideration.

Q: What are the next steps to address these situations?

A: Focus on doing a good job of two: one is to complete the relevant brand home page construction, the second is to continue to do a good home page and brand homepage of the outside chain construction.

(2) "Shoe style name" ranking situation

Figure three, Amoy shoes network "shoe style name" in Baidu, Google rankings

Interpretation：

On the simple "shoe style name", in the SEO ranking is not particularly significant, from the background feedback data, the simple "shoe style name" brought less traffic, indicating that users in search of relevant information, less use a single "shoe style name", such as, if users want to know about "new shoes" information, Then, she will generally adopt "Brand + New Style" search method, and not directly using the "new shoes" such as keywords to search.

But, "shoe style name" ranking is necessary to do, this is because, on the one hand, if you want to do "brand name + shoe style name" Such a long tail keyword, "shoe style name" This step is essential; On the other hand, "shoe style name" in other key word expansion, also plays an important bridging role.

Note: It is noteworthy that the current "shoe style name" ranking is not what we want, such as the "Running shoes" keyword, although we ranked in third place, but the third page is "Adidas" page, not our target page http://www.taoxie.cn/16-0-0-0---0-0--1.htm. Therefore, this result is purely "unintentional", in the following optimization, these results will be adjusted.

(3), "brand name + shoe style name" ranking situation

"Brand name + shoe style name" is the main body of the keyword strategy of Amoy shoe NET, is also the future site to obtain long tail flow of the fundamental guarantee, therefore, "brand name + shoe style name" is Amoy shoe network since the line has been focused on optimization of the place, after a series of optimized action, "brand name + shoe style name" Rankings in search engines have a good performance. (Due to more keywords, choose a popular brand with an unpopular brand analysis)

Figure Four, Amoy shoes net "brand name + shoe style name" in Baidu, Google rankings

Figure Five, Amoy shoes net "brand name + shoe style name" in Baidu, Google rankings

Interpretation：

In the present case, "brand name + shoe style name" on the search engine rankings are better, it is noteworthy that in these rankings, a large part of the ranking is based on our generated list page of the page obtained, such as, "Nike New Shoes" Ranking page is www.taoxie.cn/ 0-20-0-0-4-0-0-0--1, it can be foreseen that if our brand page is completed, these rankings will also have room for further improvement.

At the same time, we should also pay attention to a problem: because these "brand name + shoe style name" is generated in the background, in the degree of freedom by a lot of restrictions, such as some shoes brand terminology, such as Nike's air FORCE More, these words are of high value, but we do not have a special page to do these words, Causes the target words to be missing. The solution to this problem is to establish the "shoe brand" information channel, using the information channel to complete the relevant words optimization.

3, Flow analysis: (data omitted)

Interpretation：

From the above three graphs, we can draw several useful conclusions.

First, the current by the search engine to bring most of the flow by the "brand name + shoe style name" keyword brought, by these keywords to bring the flow is currently in a bottleneck, if you want to break through this bottleneck, you need to have a heavyweight keyword to participate in, This is also our next stage to do the SEO work: Promote the first line of the keyword ranking brand.

Second, the conversion rate of the old user is higher than the conversion rate of the new user, which requires us to take the appropriate way to the new user into the old user, strengthen the user's return visit strength.

Amoy Shoe Network At present two return visit rate still have larger space can promote, take corresponding measures to encourage new users to visit the site constantly, will help us to provide a single rate of site.

Note: How to enhance the user return visit strength? (Marketing and shopping atmosphere, so that users feel that there is something to do on the site, not boring)

The following are some of the measures that I have taken to do the same type of Web site for reference only.

1, play puzzles win prizes: The merchandise picture into a jigsaw puzzle, requiring registered members in a short time to spell out, if the completion of the task, that is, commodity rewards.

2, Auction Activities: to take out a certain commodity auction, requiring users to participate in the auction of registered members.

3, guess the price, the jackpot: Ask the user to register, guess the price of goods, guess right can award.

No matter what activities are launched, users should be asked to post on the forum to say the award-winning feelings! For example, all lottery, winning users, in the collection of prizes, the other party must be in the activities of the Forum to report their own received prizes related pictures, thus stimulating the enthusiasm of users to participate.

(iii), Amoy shoes network 09 SEO optimization work plan

1, continue to improve the brand page construction, adjust the brand page layout, do a good job of internal link optimization, to ensure that the brand page with the site home page has a good interaction and direction.

2, continue to do a good job of the external link brand page, and gradually enhance the "brand name" in the search engine rankings, continue to maintain the rank of the second line brand, for a first-line brand page into Baidu page.

3, the establishment of "Shoe encyclopedia", "Shoes knowledge quiz" and other columns, the content to collect "Baidu know", the main, the establishment of a large number of static pages, do a good job related long tail keywords, improve the site traffic.

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