The importance of establishing network marketing performance system

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The establishment of Network Marketing performance Evaluation index system, not only can the overall situation of the enterprise Network Marketing performance be judged objectively and comprehensively, but also through the comparison of the classification index, the sensitive factors that influence the performance of the enterprise network Marketing can be clearly determined, and the weak link in the enterprise Network marketing could be found out in the evaluation process. , it provides the direct basis for the enterprise's network marketing strategy to take corresponding improvement measures. Of course, the index system allows the enterprise to know from which aspects to judge the network marketing performance, to implement the evaluation to solve the data collection and subsequent statistical analysis.

In the process of establishing the Network Marketing performance evaluation system, the red shirt net earns a summary and establishes the basic principles to be followed in establishing the Network Marketing performance evaluation system:

A. Objectivity. First, the use of open and impartial methods to obtain data and information to avoid the use of second-hand data. The second is to use the data of objective statistics as far as possible to avoid using subjective scoring data.

B. Independence. In the evaluation index system, each index is independent or small relative degree, the same level of indicators reflects the characteristics of marketing performance in different aspects.

C. operability. Each indicator has a clear meaning, the indicator data is concise and easy to get, each indicator is computable.

D. Continuity. The index data can be used continuously, which can provide the basis for the marketing decision. Each index can carry on the vertical comparison of the enterprise's own network marketing activity, and can carry on the crosswise comparison between the industry.

E. Openness. The index system should reflect the enterprise network marketing situation in a all-round and multi-angle way. However, due to the rapid development of the network economy, we can not achieve vertical comparison in a closed system. Therefore, we set up the Network Marketing Evaluation Index system, the core in the target layer, focus on the index layer, the key in the data layer. With the development of network marketing means, system indicators can be continuously supplemented, finally this article starting from the Red shirt net earn: http://www.hihhh.cn/reproduced please specify.