The integration of the e-mail and SNS elements in the network promotion method

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Europe and the United States and many other economically developed countries, business network shopping platform to the social media SNS elements into the EDM marketing email is already very common situation, the relevant industry resources have begun to be integrated. From advertisers to use Facebook to get fans of the EDM email information to promote, ExactTarget acquisition SNS software developers, and then to Omniture began to fully support SNS monitoring, all without exception indicates this trend. It is gratifying that the local E-commerce platform is also beginning to try to apply SNS elements to EDM mail marketing.

As one of the largest digital home appliances platform, "New egg China", very early began to make this attempt, at the bottom of each message to add a share button, the following is the EDM message they sent screenshots.

Next, we will take a look at another well-known large-scale home appliances digital network shopping platform "Jingdong Mall" EDM message screenshot, also has been added to the SNS elements:

and domestic well-known "shellfish kitchen", its mail "Happy Net Button" is the true meaning of the join to the fan group:

Mai bag EDM marketing messages in the microblogging fan + share:

The SNS sharing in the EDM mail marketing can be regarded as a new application of the Business-to-consumer shopping platform. But for now, the electronic Commerce platform forwarding function, the use of frequency is not too high, which may be related to the use of Internet users, but with the two years, the rise of micro-blogging and fanaticism, a few years later may be another scene.

This article first address Star Podcast Network promotion operation: Http://www.eerry.com/promotion/30/30.html (original content, copyright, reprint please keep this link, do not modify any content in the article!)