The latest summary of the 12 points SEO Tips

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1, when the keyword appears each time, to use a top-level keyword to replace it. The top-rated keyword refers to the content that matches your site very well and is popular or popular, and has a relatively high conversion rate.

2. Use keywords in the title of the article. In the body of the page, the keyword appears in the title of the article more than in the other place to get a higher weight, because the visitors think the title of the article is more important than other text, search engines think so. keyword in the title tag.

3. The keyword appears in the opening text. Keywords appear at the top of the page for better results than if they appear later. Because most Web pages refer to the first few words outlining their central idea, the search engine determines the relevance to give these words more weight.

4, in the body of the keyword in the use of bold or italic word. Bold and italic characters are prominent for visitors, and search engines therefore give them a degree of consideration.

5. Include keywords as much as possible in the links. The most important text on your page will be the text when other pages link it to your site. Links from other sites are far more trustworthy than links from your own site, but it is also helpful for you to choose to anchor text to reflect keywords, even for links within your site, because they do have a certain weight.

6, maintain a strong keyword density on the Web page-the best pages are usually within 1000 words. A short web page also helps to transform, and Web visitors don't read your pages as they read. They look at what they're looking for, and the length of the page is inconvenient for browsing.

7. Restore the initials to full form, at least for the first time on the page.

8. Consider the location. Search engines tend to incorporate the location of searchers into the context. If you are a local company, be sure to embed all changes in your site name into your article, so the search engine knows where you are.

9, there are many pictures on the page is harmless, as long as they do not squeeze text. If your page is full of pictures and only a few words, you'll have some trouble. First, the search engine may not be able to correctly identify the language of your Web page, so that the search engine will exclude your Web page from the country you want to orient. Similarly, the lack of text may challenge a high enough number of keyword occurrences to get a high ranking, and it may affect the conversion rate if the picture is not as persuasive as the well-written text.

10, alternative text to describe accurately, and include as much as possible keywords. Alternative text labels are designed to help visually handicapped visitors to determine what the picture contains, by allowing you to specify some alternative (alternative,alt) text. When the visitor's mouse points to a picture, this text is displayed. In addition, the spider program will include this text, because make sure it is a precise description of the picture. If it works, use keywords in alternative text, but don't stack keywords on pictures that aren't related--it's cheating.

11. Script and stylesheet CSS use external calls. Don't embed a large script or style sheet on your Web page. It is OK to embed a few lines in some places, but any long file should be called on a separate page.

12. Avoid cheating. Avoid the bad side, full of deception and excessive publicity. Keep it accurate and truthful, avoid overly boastful and untrue articles and, of course, stay away from the stupid content scams of search engine cheating.

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