The long, consumer-to-consumer field of silence

Recently, the racquet network to debut, and the first public release of the new Racquet network in the user sharing, traffic distribution, platform rules and other aspects of the initiative, and even put the words "for 3-5 years will not be profit as a goal."

According to the message, the link with the micro-letter will be the highlight of the new racket. But there are small sellers told South all reporters, Taobao development has been more than 10 years of time, thus forming a stable flow of people and goods, so quality sellers will consider adding new sales channels, but will not completely migrate to the new platform.

5 years of loss for a new pat?

In March this year, its Pat NET, and set it as an independent subsidiary to enter the C 2C market. Until recently, the new Pat NET in Beijing announced the official online operation, and for the first time published in the flow distribution, user sharing, platform rules and other initiatives.

Jing Dong Group Vice president and Pat NET President 蒉 Ying Chun to South all reporters that the new Pat NET in 3-5 years will not be for the purpose of profit, will be through a large number of packages and procurement resources, to give sellers flow and advertising subsidies to help sellers with lower costs to obtain users.

According to the introduction, 2014 Pat NET advertising flow will be 1:1 of the subsidy to the merchant, that is, how many ads outside the business, the platform will subsidize the number of ads, directly the cost of advertising to reduce the business 50%, while in 2015 and 2016 will continue to subsidize advertising.

In addition, the distribution of free traffic on the search rules made a major revision, to minimize the weight of the sales factor in the search, weighted commodity quality, store service level, commodity conversion rate, store retention ability and other core operational capabilities of the rating, and introduced from the common interest groups and friends recommended personalized search capabilities.

In addition, August 8 this year, Beijing East will open mobile phone q Q of the first level shopping entrance, formed a micro-letter, mobile phone q Q and mobile phone client combination of the end of the layout. And Pat Network developed the seller PC shop and micro-letter shop a key to get through the function. At that time, the seller's PC store will be able to guide the micro-trust shop, attract new customers, and micro-letter shops can help sellers better maintain, manage and operate the old customer.

Or with Taobao "bitter"

More scorching is, Pat will get through the joint login system with Jingdong Mall, search through also in the middle, the future consumers in Jingdong Mall search for long tail goods will show the results of a pat NET, Jingdong Mall coupons and Beijing beans in the future can also be used in PAT. "Beijing-East logistics and financial services will also be open to the demand for sellers groups." 蒉 Ying Chun said.

"Pat net of the reload on the line, so that the Beijing-East E-commerce Ecological layout More perfect, set up b2b+c2c+ Cross-border + Electrical Services (logistics, payment) of the industrial chain." It also means that the electric business war between Jingdong and Ali extends from B 2C to Consumer-to-consumer, while the Consumer-to-consumer War extends from user Service to product quality. At the same time, choose with mobile phone q q, micro-letter cooperation, can see Jingdong and other electric business enterprises to the mobile end of the attention. "Analysys analyst Lin Wenbin interviewed by South reporters as an analysis.

But a small seller to the South reporters said, although with the micro-letter of the link is a new shot of the bright spot, but the specific or to see the results of implementation. "Taobao has developed for more than 10 years, forming a stable flow of people and goods, quality sellers will consider adding new sales channels, but will not completely migrate to the new platform, consumers are the same." Tencent in the past to pat the support of a lot, but has not developed. ”

Easy to view the data show that 2013 Pat Net in the field of Consumer-to-consumer electricity market share of 4.5%, ranked second, Taobao's share of 94.2%, ranked first. And China's E-commerce Research center of the monitoring data show that China's E-commerce development in the early days of the Consumer-to-consumer accounted for 90%, in recent years, thanks to the rapid development of business, Consumer-to-consumer ratio to 60%-70%.