The main aspects of the problems in the development of electronic commerce

In recent years, e-commerce has developed rapidly in China, which facilitates the life of urban residents and also promotes economic development. The development of E-commerce for the Express enterprise-oriented logistics and distribution enterprises have a high laziness, especially in the last kilometer problem. This paper introduces the relationship between the two, and further analyzes the main aspects of the problem of restricting the last kilometer.

I. Current status of e-commerce development

With the popularization and application of Internet, electronic commerce has become an important form of commodity trading. After the financial crisis, China's market vitality has been restored, the country's policy support for E-commerce and network operators to continuously enhance the service of multiple factors, E-commerce is to maintain a steady growth trend.

Relevant data show that to 2011, the number of small and medium-sized enterprises with E-commerce application capacity has reached 42.9 million, of which the number of SMEs using business-to-business e-commerce Services is 22.6 million; in 2012 China's online retail market volume reached 1.3205 trillion yuan, an increase of 64.7%; China's online shopping in 2011 reached 187 million people, an increase of 39 million people in the same period. And, each age section net name distributes symmetry, has the consumer strength netizen share to ascend year by year.

Second, the electronic commerce to express enterprise's dependence relations

E-commerce, including shopping malls, consumers, logistics companies three. The relationships included are: 1. Trade: For example, the sky cat to provide users with inexpensive products, while attracting more enterprises to enter. 2, cooperation: cat with a number of logistics companies to establish cooperative relations. 3, Services: Logistics companies to provide users with purchase services, so as to achieve each transaction.

From the function of transaction completion, the net purchase platform can solve the information flow and capital flow problem in shopping, but the "logistics" need express delivery in the course of transaction. Express can provide fast, affordable, door-to-door service for online shopping. Data show that since 2006, E-commerce rapid growth, to Shentong, Yuantong, Qualcomm, Huitong, Rhyme Tatsu, "Four to one Tatsu" mainly private express and postal express to promote the rapid development of E-commerce. "Online shopping" on the dependence of the Express is 100%, and express to "net purchase" dependence is depending on the courier business Network to purchase the volume of traffic between 5% to 50%. Therefore, E-commerce on the private and postal courier has a strong dependence.

Iii. problems in the last kilometer

At present, the Express Company's infrastructure, personnel management, standardized system construction lags behind the development of E-commerce, can not meet its huge, fast-growing market demand. The key to the competition between E-commerce network is probably the last kilometer problem of logistics.

2011, "The Last Kilometer," the magazine on the "Final mile" city distribution issues to 193 of the relevant representatives of the survey. About the slow development of urban distribution, among them, 105 respondents believed that the owner and the concept of the distribution enterprise is single, lack of the upstream and downstream dialogue and cooperation, and the common sense of mutual benefit, 89 people think that the government policy is unreasonable, urban planning is not practical, that the logistics enterprises lack of new business model, no innovation awareness of the 72 There are 4 of them who think the distribution enterprise facilities are not up to it.

1, shippers and distribution business concept of a single, lack of upstream and downstream dialogue and cooperation in the sense of mutual benefit in: Urban distribution enterprises, between enterprises and sellers lack of effective cooperation, information can not be shared.

2, the government policy is unreasonable, urban planning is not the actual main performance in the city difficult. Urban traffic congestion problem is becoming more and more serious, first-line city to control the traffic flow, reduce transportation pressure, implement vehicle pass way. However, this measure not only produces the rent-seeking behavior of the pass, but also reduces the logistics efficiency.

3, logistics enterprise facilities cannot keep up: Although China has initially formed a first-line city based on the urban and rural logistics network, but the overall development level of urban distribution is still relatively backward, operating decentralized, logistics layout unreasonable, logistics technology content is not high, operational level and logistics efficiency is unsatisfactory.

In addition to the above, the last kilometer still exist outstanding problems are: difficult employment and vehicle selection is difficult, more personal-type distribution points, too few public types; irregular, unfair competition disturbs the market order.

4, employment is difficult: the problem of difficult employment has been plagued by the express industry, its main performance in the last kilometer of the distribution personnel difficult to recruit. In the 2010, the problem is particularly prominent, due to the rapid development of E-commerce in the end, there has been a burst of warehouse phenomenon. The development of E-commerce is very concerned about the customer experience, so the last link of the net shopping is to do the last one kilometer distribution is extremely important. It is reported that the express enterprise practitioners in the "after the", "the" accounted for more than 95%, and more than 90% from the countryside. As more than one child, not engaged in heavy physical labor and mental stress experience, and the welfare of the requirements are very high. This gives the logistics enterprises a lot of labor costs, and if the final distribution personnel pay can not be asked, but also may cause internal staff mobility increased.

5, vehicle selection is difficult: for express enterprises, an important problem is that there is no suitable distribution tools. Due to the electrical and courier transport to the door properties, the demand for goods must be delivered to the hands of consumers.

At present, the most common distribution tool of the last kilometer is electric car. Because of the small size of the vehicle, increased the number of vehicles, such as wind Tatsu currently has more than 2,500 electric vehicles and more than 600 motorcycle. People and cars are directly proportional to the more cars means more labor, human costs will naturally increase. But also virtually produces the difficulty of employment.

At the same time, the electric car is not a truck, as a distribution vehicle to use, not only inefficient, but also highlight the problem is unsafe, especially in bad weather driving. Therefore, it is not the best choice for cars, but there is no suitable distribution vehicles on the market.

6, more personal-use distribution points, less common type: in Zhejiang Province for example, according to the survey, its urban logistics distribution in about 60% of the more than the self-employed, less oriented society, so the distribution network is a large part of the enterprise for their own use.

Iv. Summary

To solve the bottleneck problem of e-commerce, improve the quality of the logistics service of e-commerce, and finally promote the electronic commerce to the whole society's progress and development has a huge impetus, it is inevitable that there is a long course of development. Under the environment of electronic commerce, Chinese enterprises can choose the logistics mode suitable for their own development according to their actual situation, actively promote the third party's proprietary logistics or use the Logistics Alliance mode to develop together, and create maximum value for the enterprise.

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