The main points to be paid attention to in the case analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently I have been trying to share with my friends how to do the content of Amoy guests should pay attention to the main points. But has been slow to move. Because I have a worry is that the theory of light is inevitable metaphysics, it is best to start from the reality, combined with the case so that we can better understand how to do the content of Amoy. Plus do Amoy customers need to pay attention to really a lot of things, it is difficult to tell the whole story out. Just this time found a Amoy site, I from my experience analysis, hope to bring inspiration to everyone.

Case Site Introduction:

Website Operation Products: watches, with ck watches, couple watches, men and women watches mainly.

Site Title: CK Watches _ Watch-Watches brand List

Website form: blog operation. Mainly by ranking to obtain traffic, and then through the station to achieve transformation of the article.

Site Overview:

Website rank:

The advantages of this site are:

1: Keyword selection is good, index can, the competition is less intense, most of the keywords are ranked in the home page.

2: The site template and layout more regular, giving the overall impression of good.

3: There are email subscriptions and bloggers introduced, more personalized, easy to narrow and visitors distance, in the effort can further obtain user trust.

4: The original degree of the article is higher. Included and snapshot performance are good.

The above is I think this site some of the advantages, the article is focused on the following, is to do the content of Amoy this site has deficiencies and the strategy of serious mistakes.

Problem One: Product selection error

We know that as long as you are doing Taobao guest, no matter what kind of mode, product selection is the first. This determines the size of your market, the strength of your competition, and your eventual gain. This site chooses products to pick up CK watches, couple watches, etc. This type of product has several features:

1: In the middle-grade products, users buy watches will not be replaced for a period of time, which caused such products do not have sustained purchasing power. Only in a special time and period will erupt, will have a certain volume.

2:ck watches belong to foreign brands, well-known general, the market of imitation goods many, consumers have doubts. I have observed in the Taobao alliance, this kind of watches commission is low, the single authentic commission of about 50 to 60, the turnover is very small. When the user has the intention to click on the link to the shop, turnover is scarce, consumers will have a lot of worry, it is difficult to form a transformation. Plus Taobao watch fake too much, it is difficult to obtain the trust of consumers. Imitation ck price is only more than 60 yuan, this kind of watch will not be bought by anyone.

3: Couple Watch this keyword is still a certain transformation, but the word ranked in the 8th place, not in the top three. Plus this word has a lot of promotion, loss of a lot of traffic.

It can be said that in the choice of product strategy errors, it is doomed to the station will not have much development, other aspects of doing well, is also useless. So this aspect, especially do Amoy guest must pay attention to the newcomer.

Question two: Content and Bo main location have separate.

Content-Type Amoy Most of the killer is to the content of high-quality to win. This site has a blogger positioning, that is, Bo's own positioning as a watch maintenance division, of course, this is true we do not need to research. The key is that the article in the Web site can embody the professional quality of the blog article very few, almost no, the recommendation of the site is important to watch. But writing some watches related maintenance and maintenance of the article is also very important, such an article can reflect the knowledge of the blogger and the understanding of the foundation of the Watch. This has been written to increase the authority of bloggers and to increase trust.

Question three: the single content of the website.

Most of the articles on this site are about different sizes and levels of watches. No other article that makes users feel useful want to buy CK watch users, the simplest psychology, is where to buy authentic, how to distinguish between true and false, how to buy after maintenance and maintenance, need to pay attention to what problems, such an article I did not see. This caused the overall credibility of the site is not enough, this is to do content-type Amoy most taboo.

Question four: The subscription system is imperfect

This site has an email subscription system that can be said to do well and is a good way to grab and collect data. But without perfecting the details, I tried to subscribe, but there was no gift from the blogger, which created mistrust. This can be said to be very lethal, a trickery website, who will believe it?

Question five: No Instant messaging tools left

This kind of website should leave its own QQ and other instant communication tools, used to communicate better with users, understand the user's psychology and needs. It is clear that this site has not done so. This has lost the channel to create better, worthwhile content for your site.

Question six: no good interactive atmosphere

The amount of browsing for each article in the website is OK, but there are too few comments, which shows that there is not enough interaction with the user. The lack of interaction shows that users feel that the site can not solve the problem, this matter a reflection of the weakening of trust.

Of course there are a lot of problems with this site, but compared to the above problem is a small problem. The top six problems do not look simple, but this is to do the content of Amoy customers must pay attention to the details and points. Hope that the above can bring some inspiration, there is a shortage of places please correct me.

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