The main problems of traditional small enterprises are embodied

I personally have nothing to do with the Internet, not to mention the internet based E-commerce has any relationship, because my career is to do graphic design, a very common graphic designer. But still in the University of my friends under the guidance of the Internet, and now their own amateur also do their own operation of the site, one of my professional logo design site has a little harvest. But I have not been exposed to e-commerce, I do a few of the main profit point of the site is the Advertising Commission and direct sales of my work, did not do the current popular kind of e-commerce. When it comes to e-commerce today, it seems that I am not qualified to talk about such issues, so I will not define this analysis as an amateur's point of view, certainly not the kind of special authority.

I would like to talk about an example is actually related to my career, that is, my friend is now in a company, is to do digital printing, my friend over there responsible for the network operation of this piece, and I often help customers design things post-processing is in that company to do. So there are my friends and I often go to that company is more familiar with their situation, and I today as an internet expert, electrical business layman's identity to talk about this case, of course, I am in fact also an amateur internet enthusiasts. Here is the basic situation of the company as a Distributor: The company is the leader of the industry in my province, the former clients are basically major clients, such as his studio, photo studio, government agencies, schools, hospitals and so on, and now with the national policy restrictions, many of his old customers trading volume fell significantly, so think of transformation. That is, part of the energy spent online, that is, the development of direct end customers. In fact, the country has the strength to compete with hundreds of companies, and a lot of companies have already done electricity business, and some even did five or six years of E-commerce. It can be said that they are also later, and my friend is at the end of April this year to their company to work, in fact, I this friend in the Internet to play a more pass, but he is complaining to me this time, said he really is talent, said what system chaos and so on, in short certainly now also progress is not very smooth. In fact, my comprehensive analysis is also a lot of traditional enterprise transformation to do the general problems of electric dealers, the main problems embodied in the following areas:

First, the disease is disorderly and desperately. In my friend's company, because the policy adjustment will face great pressure, simple point is to reduce orders, because the upper level requires savings, and those government agencies, hospitals, schools and the like will greatly reduce orders, for them is also a crisis, must consider the transition to do end customers. Although the company also has dozens of people, but in such a small company in fact, the real decision maker is the boss himself, so the traditional business-born bosses do not understand the Internet more than E-commerce. But they want to change, they like to learn, of course this is also as a boss should have, but at the same time the problem is also out here, they do not have the bottom of the others are always listening to the other network marketing sales, with their services, in fact, many services are not suitable for their enterprises, my friend is a serious analysis of the situation , and it is very difficult to apply for a budget to execute. Because the boss more believe that the so-called professional marketing companies, think they are professional, in fact, my friend said it is more professional, because he is the company's people, must be considered for the company. As my friend said, even if not give me too much budget, but also do not limit my play, I guess I just like this site, may be better than this now, and in fact, friends say very reasonable.

Second, there is no real understanding of the Internet, that the electricity business orders are only the site. In fact, I can see it from my friend's salary. They are using basic salary plus commission, my friend began to think that they have a lot of people in this department, and he has to do the technology and operation of the people, there are editors, customer service and so a series of people so agreed. Who knows that he and the other is isolated, for example, even if the online orders, they can only be done to other departments, and the Commission does not count their share, this is not the system of chaos. Because the boss believes that the network marketing people should be full package, and not with other positions of the staff to complete the process, so my friend they two people are very depressed, they are engaged in technology and operation, it is impossible to be a customer service, and can not be edited, They are responsible for the company's actual design of the site and to the editors and other people to propose a rationalization work plan. So my friend said that after a few years of Internet, this time to see what is a wonderful work.

Third, you cannot clearly understand yourself. For example, my friend's boss of this company has been a more than 10-year traditional business person, can be said to have experienced big storms, indeed very confident; in fact, the company after years of accumulation indeed in the industry customers have established a good reputation, but also their organizational process assets. And now to turn the target to the end of the individual, in fact, is starting from scratch, but the boss at this time arrogant, think he in the industry customers have such a high prestige, in the terminal will be so. In fact, many people do not know the company, precisely because of this so the site's positioning is also wrong, which is to make my friend distressed. For example, my friend's meaning is to do the first electric dealer to do the service, in the user did not trade before the user to enhance the trust, and the transaction is logical, such as he found in the online competition of more than 100 companies are basically the use of a copy of the framework, that is very direct shopping mall directly My friend thought because he is a successor, should be in another direction, such as the industry for end users of the community forum, this can attract people to rely on their own closer then to realize the transformation, so the base becomes larger, the number of conversion will increase. And the boss thinks his things are sure to let other people buy directly, but in fact the company's things compared to those who do good online does not have any advantages, and some even inferior, such as price on no advantage. It is precisely because of this, although my classmate through efforts to attract hundreds of independent visitors every day, but the success of the transformation is too low, because the user experience is too bad, so that users feel the direct money, for a company has never heard, who will hesitate and generate mistrust.

Four, the human resources management is chaotic. Actually speaking of this human resources, the fundamental reason is that the boss as a small company direct decision-makers do not really recognize the current Internet. For example, the beginning of the time did recruit more than 10 people to do e-commerce, there are design, editing, customer service, but because at the beginning of my friend and another is in the platform, that is, to do the site, so these people are certainly less, the boss directly cut off this part of the people, think can save costs. And when the platform was set up, all the things fell on the two of them, and the two of us were not clear about the specific things in the industry, so it was difficult and hard to feel. Originally they were to give other people to plan, but the result became everything, even the shoulder of the customer service, and even if they have to do the kind of credit is indeed other people. For example, to do site rankings, in fact, they really do not have much to do, because of the chaos too much, just incidentally to do, and because they have a solid foundation of hundreds of websites competition more popular keywords to do Baidu first, and this can actually save a lot of promotional costs, to know that the word to do the bidding of the half page, Can be said to be a performance, but not only to get the boss material rewards, even in exchange for disdain, because the site can not directly make orders, so friends feel good. Of course, when the contract expires, the two of them are sure to leave because there is no material gain and no room for their full display. Here can not help but remind me of a word: To use a half of the salary of a man to do two people work, in fact, my friend completely, even if a person's wages can be, the key is to let him play.

It's just my friend's company. This is an example of the outstanding problem, and in the domestic tens of thousands of similar enterprises may have more problems. Perhaps this is the reason why many traditional enterprises are difficult to transform or even fail to carry on the past. So the transformation of the traditional enterprises to do electricity, not simply form the appearance of E-commerce can be, the most important thing is to really know the self, know the Internet, will employ!

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