The management dislocation is highlighted behind the "Separation relay race" of the senior executives ' resignation

Recently, Wanda Electric Business (Wan Hui Network) chief Operating Officer (COO) Mahaiping choose to leave a business, this is the last year, Wanda Electric dealers left another senior executive. Earlier, Mahaiping's predecessor, the former Wanda Electric Dealer COO Liu Sijun, former Wanda Electric chief Executive Officer (CEO) Yi Yitao also left. At this point, Wanda's initial team has been broken down into pieces.

For the rich and rich, Wanda Group, why its electrical business is losing talent and difficult to achieve? Industry insiders said that in the field of electricity in the electric business is not feasible, the continuous departure of executives reflects Wanda as a traditional enterprise in the field of the Internet, the future development of Wanda Electric business is still not clear.

Wanda Electric business to collapse senior executives ' resignation

It is understood that after the departure of Wanda Electric, professional manager Mahaiping tens of millions of investment, will still choose the hottest in the current O2O industry entrepreneurship, the future of the meticulous direction may be in the field of health care.

Data show that Mahaiping has served as Baidu Strategic development director, Shanda Online business development general manager, CRIC China Real Estate Information Group Vice President (Sina le Habitat), love to help network chief operating officer, Wanda Electric Business chief operating officer and other management positions.

Not long ago, Mahaiping's predecessor, the former Wanda Electric Dealer COO Liu Sijun also joined Wanda Electric Business after a short period of time, opted to join another traditional enterprise. Liu Shi Army currently serving the big business group, is a department store supermarket chain Enterprise, the market to the northeast, the Liu Shi Army is currently a big business group executive vice president and Electric Company CEO, is responsible for the direction of the same O2O field.

The original Wanda CEO Yi Yitao also resigned in April this year. According to industry sources, Yi Yitao after the departure also intends to O2O in the field of entrepreneurial choice, and its successor is the original luxury goods network original COO Donze. It is reported that Yi Yitao has served as Google Headquarters E-commerce technology manager, Alibaba (rolling information) international trading technology senior director.

As early as the beginning of 2012, Wanda revealed the desire to get involved in E-commerce, and throw attractive recruitment plan: Total plan recruitment million people, general manager annual salary of 2 million yuan, technical department general manager annual salary 1.1 million yuan, web designer 190,000 Yuan, director engineer 900,000 Yuan, marketing department and Product Department vice-president 500,000 Yuan-900,000 yuan, Marketing manager from 300,000 Yuan, marketing department general manager from 800,000 Yuan. Subsequently, Wanda's high salary dug the horn stirred the electric business industry sensitive nerves.

However, today, Wanda Electric Business founder team left and then the High-profile recruitment formed a strong contrast, its electrical business development is not satisfactory.

The management dislocation is highlighted behind the "Separation relay race"

In the real estate and other traditional fields beats group, but in the Internet field due to the acclimatized and repeated setbacks.

Analysis of the reasons, before the departure from Wanda CEO Yi Yitao said, Wanda's work mechanism and internet companies are a certain difference. In Wanda, usually first use PPT model to report to the leader, all things need leadership approval to do. The Internet business people do not have this habit, need is divergent thinking where to say where. But in the company's management, the Internet enterprise is the flat management way, very few similar administrative order situation.

Yi Yitao also said that internet companies first consider meeting users, that is, consumers and businesses. Everything is from the user value, to society, users, businesses have value, this thing can be made. The more successful internet companies are generally to let the team go and rarely start thinking about financial issues.

According to the industry to reporters, internet companies need a large number of early expenses, in the short term is not see a direct benefit, which may become a Wanda electric business development in another constraint. For example, the early advertising costs, because the speed of transmission faster, timeliness is strong, so the upfront need for a large number of advertising costs, and the traditional business owners can hardly think of the need to spend so much money to promote. At the same time, internet companies in the early days more need to do is the number of visits, such access to the construction of a large amount of capital investment, but this large amount of capital investment will not soon directly reflected in the income, for this kind of investment in traditional enterprise bosses are generally not easy to understand and support. In addition, Internet enterprises and traditional enterprises in the return cycle of investment is different, the traditional enterprises in a sum of money can soon be reflected in the product or income, and internet companies need a relatively long process.

The development prospect of Wanda Electric business is foggy

Relevant information, Wanda Electric business in the brewing for a long while, at the end of 2013 officially on the line, its website named "Million Sinks Network" (www.wanhui.cn), located in Wanda Plaza O2O Intelligent E-commerce Platform, business covers department stores, food, cinemas, KTV and other fields.

It is not difficult to see that the Wan Hui network is to take into account the Wanda traditional business and the internet needs of the product. Have a large number of lower body volume Wanda Group for Wanda Electric dealers placed great expectations and expectations. Wanda Chairman Wang before the media interview, said, Wanda Electric business will be the core of "large members", "Big Data", is expected to be close to the 140个万 plaza in 2015 years, the average of 20 million people per square, more than 2 billion times a year will enter Wanda Plaza. Wanda is to turn these passengers into members, in the shortest three years, the longest five years to establish a minimum of 100 million members.

It is understood that the WAN Wui network currently does not support the online purchase of physical transactions. Analysts point out that the Wanda Electric business model will be completely different from Taobao or Jingdong (27.7, 1.34, 5.08%), does not emphasize the direct purchase of physical goods online, but the hope that through the line on the line under the drainage, which means that Wanda Electric is more like a line of the diversion platform, rather than the physical type of purchase platform. This platform will be used to data and membership of general consumer behavior to achieve O2O closed loop.

However, the ideal is plentiful, but the reality is very bony. Once the rich and powerful to dig around the Horn of the Wanda Electric Business, and today's executives continue to flee the Wanda Electric business formed a strong contrast. According to the media, for Wanda executives, Wanda's business is intertwined, unless it is Wang personally mobilized, as a new business, Wanda Electric people do not have enough strength to promote the integration of the various resources of Wanda.

Further analysis shows that the WAN Hui network of the present let a lot of people directly referred to it as the Wanda Integral Exchange Mall, the industry in Wanda Electric business look forward to the O2O, differences, innovation and so did not really see. More importantly, even if the implementation of suning in the field of electronic business breakthrough, but the bone marrow of the traditional gene has become a traditional manufacturer of the shackles of transformation, and Wanda Electric quotient of the stagnation, but also confirmed in the field of electricity by throwing money difficult to solve congenital illness. From the current situation, in the future for a long time, Wanda Electric business will still be in the fog of O2O to find a way out.