The market thinking mainly embodies

2013, the hot topic of the field of electrical business must not be less online selling vegetables, that is, the so-called fresh electricity business. Many of the years to come out of the failure of the case, the current success of the case has not how to hear, are in the loss of money stage, this is the public media, the fact that there is no stuffy sound rich is unknown. In several failure cases, many experts analyzed many reasons, including logistics, inventory, funds and so on, are very professional. Here I also use their own shallow vulgar language to express their views.

Fresh electricity dealers are still a blue sea, but the challenge is probably not expected by traditional products. Summing up a few failure cases, they will find that they have "market thinking." Under the line selling vegetables is lively, but online is completely another thing. Market thinking mainly reflected in the following points:

1. Sell everything: Trying to move the market to the Internet

The vegetable market may be the most life breath of a place, one to buy food time that lively strength is no words. Some very smart E-commerce experts want to put this lively on the internet, everything wants to sell, all levels of merchandise have, trying to do a all-inclusive online supermarket. As everyone knows, fresh under the line of cold chain inventory is very sensitive to a link, different things to be stored in different ways, the cost is very large. For example, the general leaf vegetables and rhizomes, melons, the conditions of fresh preservation is very large, poultry meat and animal meat can not contact, bananas can not put cold storage and so on, many details, are not sloppy, because a little negligence, may be a large amount of loss can be seen immediately.

2, wait for the customer to come to the door

The market is not moving, not a market owner will think of the initiative to pull people to buy food, are waiting for customers to come. Some online selling vegetables also have this kind of passive psychology, the website promotion aspect is very extensive, the promotion way is limited to the network, the promotion way is also rigidly adheres to the traditional form such as the search promotion, the community promotion and so on. In fact, the traditional network promotion methods are not very suitable for the fresh electricity business platform, the majority of people buy vegetables, and even know little about online shopping, not to mention through search, community, micro-blog, etc. into your site to buy the aunt. Through search, micro-blog and other ways to come in is usually cannon fodder flow, conversion rate is very low. The promotion of the way with the crowd is not an obvious problem, the demand for enterprises to promote brand when not limited to the network in this field, but also to carry out more grounding gas promotion.

The people who buy vegetables do not surf the internet, the people who surf the internet do not buy vegetables, the life cycle of fresh products is short, the logistics is sensitive and so on is the main problem to be faced. In fact, are some very traditional problems, it is obvious, but some high-end e-commerce talent is to turn a blind eye, resulting in online false prosperity, the embarrassment of the bottom of the line.

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