The Network marketing combination scheme of Weifang Boya medical plastic Cosmetic Hospital

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Current Hospital network marketing methods include: Search engine marketing (SEO, PPC), virus marketing, mail marketing, SMS marketing, Community marketing, blog marketing, such as network marketing methods, the hospital needs to be marketing not all marketing techniques should be used at the same time, should be combined with their own situation, Choose more suitable for more effective methods of network marketing, according to the survey found that the current domestic network marketing of hospital sites are generally used Baidu keyword bidding, other pharmaceutical products or medical services also have the option to put Googleadword, and the choice of Search engine optimization and blog marketing, such as a variety of network marketing methods can use the least investment and get the maximum benefit, now will be based on the situation of Burson plastic surgery, combined with the common network marketing means, elaborated as follows:

1. The revision of its own website, according to the search engine optimization needs, the existing site for a comprehensive revision, the use of the current popular Div site layout, in order to facilitate the search engine crawl, site layout for the user experience to better the friendliness of the design, choose green as the overall tone, to the summer refreshing

2. Establish treatment files for customers who consume a certain amount and call back regularly the existing plastic hospital services with the same quality of serious, facing the same customer groups, providing the same plastic services, competition in addition to price, is the professionalism and meticulous service, to provide customers with more intimate services and value-added services, Weifang Orthopedic Hospital has become the focus of competition, such as the formation of customers similar to the relationship between the female club circle. Expand the scope of customer communication, to create more business opportunities for customers, the formation of Burson-centric communication circle. At the same time, using peer-peer psychology to enhance the value of the Burson brand by focusing on high-end custom services to enhance the profitability of individual customers.

3. Existing users email a regular return visit, the benefits of email return is always to establish a relationship with customers, the mail in accordance with the specific circumstances of the customer to develop professional beauty care and other recommendations, and can incidentally release our hospital activities as well as new preferential policies and products. Through step-by-step guidance, so that customers generate more than two times consumption, and become our loyal long-term customers.

4. Set up the station group, for different service items, customer group positioning, keyword selection, set up a number of site clusters.

5. Cooperation between the reciprocal policies of the website, that is, we can seek local port or related women's Forum, Campus forum, mutual cooperation, cooperation model can be very simple, that is, the other site's registered users, consumption of points on its website, enjoy the benefits of the cosmetic plastic surgery (also can not consume points). The cost specific needs to discuss, perhaps will not produce the expense, needs to see each other website energy to decide.

6. The expansion of student groups, if we want to reach a peak of income, the energy of student groups can not be neglected. You can choose the place where students gather to advertise, this can be different industry cooperation, such as the online gaming industry. In the game can be shouted in the way, publicity. Games can choose such as dance troupe, QQ flutter and other female play home more games, but also with the relevant colleges and universities to carry out campus publicity activities, through the rendering of appearance in the future of the importance of employment, thus stimulating the consumption of student groups, and student groups are the next 5-10 years the main force of social consumption

7. Through different types of business to establish a customer QQ group, and add their own hospital doctor's number impersonating patients, through patient communication, on the one hand to maintain long-term customer relations, on the other hand through the rational guidance of a number of doctors to promote two times consumption.

8. Enhance the presence of sites on other sites. such as video site sales. You can record video clips corresponding to our industry, or visit overseas websites such as YouTube to collect more popular videos, or it can be the biggest news, such as the star local concerts and other videos, two times to edit the video, our logo into the video. (need to select the appropriate Third-party video publishing platform, now many video platforms have manual audit mechanism)

9. Lace News (topic) hype, examples, auto site (or other suitable for our potential customer group site), Weifang region plate. We can carry on the article about the car. To put it simply, a wedding company (mainly a car) can hire a famous car. Good car. Premium car. Take a few sets of pictures (the company door, or the location of Burson logo) and then the user's identity for the release of the news, the title such as "Weifang also has a lot of cars" or "I saw a lot of cars in front of xxx, Weifang rich really many" and so on.

10. Build Your own blog group, blog group role has three, first, through the soft advertising articles, to attract the plastic cosmetic potential needs of customers and experts to communicate, second, through the corresponding keyword link blog, to enhance the ranking of the site, third, through a large number of positive information, when needed to suppress the proliferation of negative news, Blog groups need to have a daily maintenance, blog can use Baidu space, Sina, NetEase, News, Tianya and other free blog system, you can also use Zblog and other free blog system to establish independent blog, write blog editors need to pay attention to their identity positioning, the patient blog and doctors to distinguish between blog, Doctor blog, Release customer cases, plastic knowledge and other articles, the patient blog released its own treatment experience, feelings, appropriate rendering, and strive to reach empathy with other patients.

11. Timely and effective communication, website and user communication channels must be unblocked, whether it is the telephone, mail or online chat, the customer's consultation must be processed as quickly as the fastest. This point in the pre-sale consultation on a lot of sites do is good, but the site to have a long-term development, and actively deal with the customer after the after-sales consultation, complaints will be more important, is to establish a good reputation site word-of-mouth effective way to recommend the use of 53 customer service system, this is the current medical website commonly used customer service system.

12. Crisis PR: Crisis public relations, including two content, Baidu search for a larger amount of information to delete, including telephone public relations, pay treatment and other means, if unable to deal with the release of appropriate defense information, on the other hand, the person responsible for Baidu know, Baidu post the answer to the problem, to patients and other third party status to Through the release of the patient's readme experience, beauty routine maintenance and other articles, the person to edit the corresponding speech copy, in response to common problems and questions to answer, establish a good reputation image. Crisis PR is a useful complement of advertising claims, and can continue the vitality of the brand.

13. Competitor Website Analysis: On the same scale, with the field of rival sites and stations group, the treatment of the theory of regular system analysis, and set up tracking files, record their snapshot update, keyword ranking situation and other information, through the analysis of competitor website, establish effective response measures.

14. Focus on plastic questions and answers, customer testimonials and other columns of the content of perfect, plastic question and answer module release customers care about cosmetic plastic problems, through the layout of the long tail keywords, mining potential customers, customer testimonials column through the customer's point of view, the release of articles, the formation of customer empathy, improve hospital

Through the optimization of the whole station, not only can improve the overall user experience, but also can increase the friendliness of the search engine, the long Tail keyword optimization, blog marketing, event marketing and other means of combination, to the lowest cost to improve the hospital's income. Boya Plastic Network Marketing Department needs a full-time network editor, request the relevant use of the Internet, with picture processing, text editing and other related capabilities, for cosmetic plastic related knowledge have a certain understanding.