The new favorite of VCs is electronic commerce

According to the relevant data, China's E-commerce market has received a total of 24 single financing and acquisition investment information, involving an amount of up to 614 million U.S. dollars, financing is the two major areas of business and buy. Group purchase accounted for 84% of the 16%,B2C field, a rough statistical investment volume, group buying has 10 transactions, the business of 15.

Next, the VC will only increase the heat of e-commerce, according to data shows that in the last two months, the number of companies to get new investment, ensued. First, last December, when the fifth round of customer-prudential goods received 100 million dollars, soon Jingdong Mall C round financing amounted to 500 million U.S. dollars, and then E-commerce Enterprises to invest in the news seems to have not stopped, pull the net announced the second round of financing 50 million dollars, dream Bazaar 60 million U.S. dollars to complete the financing, Lok Tao network claims 200 million yuan to account, Good happy buy also soon will have 400 million yuan to refinance to account ...

"It is not difficult to see that e-commerce increasingly become the object of investor pursuit." In addition to the rapid development of E-commerce and the attractiveness of high returns, many traditional corporate giants have gradually transformed into e-commerce or are involved in e-commerce-related areas. "The Analysys Capital says in the report.

Why is there a concentration of financing in the field of E-commerce? Many VCs have almost unanimously pointed to the main reason for the change of the big environment, the flourishing industry background has made the arrival of the people's E-commerce era, the number of Internet users has reached 457 million, online shopping market has 200 million people, online shopping habits after when, excellence, Taobao, Beijing-east and other years of cultivation has been formed, payment system, logistics distribution system is also gradually mature. Taobao has repeatedly created a sales miracle, but also to open the capital feast of the fuse.

Venture capital into the E-commerce market, from the other hand also spawned more e-commerce enterprises, the E-commerce market to the white-hot competition, to achieve a breakthrough in E-commerce market, China Electronic Commerce Research Center, the special researcher, Fimat Mall, the CEO of Xurihong International, said, E-commerce can not be separated from three points: the model for the first, the content of the king, business success. It's hard to do well without a good creative model but just follow suit e-commerce has no second only the eldest brother; The good mode is only the thought, the thought wants to realize needs to have the good carrier, the content quality is one of core competitive power, including the fictitious as well as the entity content, has the good pattern good content, if does not have the good execution team The same can only be short-lived, high-quality and flexible implementation team, is the core of E-commerce core.

Netherfield International's Fimat Mall is based on the concept of innovation and design, Fimat Mall put forward innovative b2c2c model, the mode of integration of traditional, consumer-to-consumer model of the essence, on the one hand, the successor of the Platform supply stability, supply quality assurance, integrity, security and other aspects of the advantages, Also by the Fimat Mall unified business negotiations to ensure the stability and quality of supply, and to genuine protection, the rate of complaints over the shelf treatment measures to protect the rights and interests of consumers; Fimat Mall b2c2c model at the same time promote the Consumer-to-consumer platform of individual consumer power, consumers into sellers, channels, advertisers, Promote products and brands through the power of consumer interpersonal circles. The introduction of "Production consumption theory" allows consumers to return to the front-end from the end of the production and consumption chain and become the production consumers with "flowers and profits" to obtain the actual profits. And, Fimat Mall b2c2c model to solve the traditional shop owners need their own purchase, delivery, after-sale, customer service, such as a series of problems, the owner only focus on their own shop promotion and sharing of sales, the others are coordinated by the Fimat Mall to deal with, so that women to achieve zero risk easy entrepreneurship, worry-free

The B2C2C model of the International Fimat Mall has won the recognition of many people in the industry, and has high hopes for its development prospects, after the model of innovation, the next thing to face is the content and business model breakthroughs. It is reported that Fimat Mall integration of the line of the international group of the online resources, launched a group purchase, Bee Rob, the special area and other channels, designed to bring more benefits to consumers, attract more consumers, Fimat Mall CEO Xurihong said Fimat is expanding more innovative business methods, hoping to bring more and better consumers experience.

The outbreak of e-commerce not only attracts the investment of VC, traditional enterprises have poured into this field, Gome, Suning, UnionPay ..., retail giant Wal-Mart has begun to do online shopping in Shenzhen, the release of a clearer signal that the traditional business giants fully involved in E-commerce, so that the field has been completely boiling.

"After so many years of development, E-commerce has proved to meet the practical needs of the application, many traditional enterprises also realize that the essence of e-commerce is not ' electronic ', and in ' business ', it is their strengths, so have to enter. "Just hope consultation Luebbe said," One or two years later of course will die a group, but in addition to listing, there are many to sell, for investors already worth trying. ”