The new internet age of American traditional giants

Mobile modifiable.

This is the most interesting point of the Gigaom Convention. Some people still think that data and mobility are just the evolution of the web to mobile, but the case of traditional industry giants, including General Tepco, Sephora, and Staples, the largest stationery chain retailer in the United States, It just shows that the traditional industry is the most profitable in this respect. Listen to their share-though it's not a revolution, but the attempts made by these traditional giants may surprise you.

General Electric: Installing data collectors in gas turbines

Bill Ruh, head of the General Electric Software and Analysis Center, is perhaps one of the most surprising words: "The industrial machine receipts will be more data than anything else." "Maybe he's not bragging," he said, "to know that every day data from a jet engine would be hundreds of megabytes (terabytes)."

And the collection of these data will produce huge economic benefits. For example, for airlines, 41% of unplanned downtime is due to mechanical failure, so bill wants to use data to predict when the engine or other systems might be damaged. In this way, the airlines can solve the problem during the scheduled overhaul period.

A more convincing case may be that GE has installed a large number of sensors in its own production equipment to capture data. For example, gas turbines in power plants have data collectors. These data, if used effectively, would increase the efficiency of 1%, seemingly low, but would save them $6 billion a year.

Staples: Build smart home center on mobile phone

Staple recently worked with Zonoff, a company focused on IoT technology, to launch staple Connect. It can be used in a common center to connect multiple platforms to control the various devices in the home.

With a square receiver, it synchronizes data with your phone. In this way, you only need to install an application on the phone or tablet, you can control most of the smart devices in the home, such as lighting, temperature, camera and so on.

' It's a big demand and it's going to be a trend for the future, ' said Peter Gerstberger, senior head of staple's new business development. He expects the product to inspire people's interest in the Internet of things and introduce it to more users.

Silk Orchid: Improve your shopping experience

The previous two companies sounded pretty cutting-edge, and cosmetics retailer Doris seemed more practical. Its interactive media vice president, Bridget Dolan, explains that the core of the silk orchid is still centered around the physical store, but will use those mobile technologies to make the whole consumer experience better.

For example, its new "My Color IQ" tool, which works with Pantone, the world's color authority, allows consumers to scan their skins in physical stores to help them find the right foundation.

and combined with their mobile apps, customers can also integrate electronic coupons into the passbook, when they get to the store, there will be a corresponding discount push, the assistant will also use the ipad to help customers buy the most appropriate things. When a certain amount of data is accumulated, customers can receive customized information. "Shopping is a pleasure. We don't want to use technology to spoil the fun. "Bridget said.

It seems that the combination of these data, mobile apps and traditional industries is a little faster than we think. Rich Miner, a partner at Google Ventures, even called this year the year that led the "Connection" era. "We're going to live in an environment where a lot of connected devices are producing and sharing data, and all this data will permeate all the services and affect every aspect of society." ”

However, for the mobile end, this is not a fully fledged industry, there are many opportunities for failure to achieve. One of these is the opportunity for the enterprise market, because the enterprise market is almost just beginning relative to the rapid expansion of the mobile experience in the consumer domain. Rich, for example, now most American salespeople are still calling a list to sell, but if there is an app that can automatically organize their call logs and sync, it will solve a lot of problems.

Another opportunity is to expand the use of mobile device scenarios. For example, when people are driving, it's annoying to have a phone call in, but if the phone can use sensors to monitor the owner's drive, it can automatically reply to information or do other things.

"There will be plenty of opportunities for a vertical industry. Make good use of the mobile end of the opportunity, which can produce billions of output. "says Rich.

(Responsible editor: The good of the Legacy)