The new play of the community clothing electric dealer: The Logic of American dropout

In China, vertical electric dealers have been struggling, especially in the apparel sector. And the American Creative T-shirt http://www.aliyun.com/zixun/aggregation/29914.html ">threadless opened up a new model, they let users design and vote, And the work was adopted by the designers to reward, forming a high viscosity community. Does this approach be somewhat like Millet + van?

Threadless's operating model is this: anyone can submit his own shirt design work. The new design works are posted on the site every week and then voted by 2.5 million registered members to elect their favorite designs. Finally, the most popular shirts will be printed, and the designer will receive a 2000 dollar award, a $500 threadless gift card and a royalty on the shirt sales.

"We want designers to make the work they design on their computers become real objects," he said. "Jake Nickell, founder of the Threadless website, said. In 2000, he joined Jacob Dehart to create the Threadless Web site, which was inspired directly by the now-closed web forum dreamless, which Nicole had earlier added.

At that time, Nickel refused to do full-time computer projects, began to work part-time life. He began to learn to write programs early and started as a web developer at the age of 15.

Later, he gave up computer programming, picked up the brush, because he found himself very interested in art. In the city of Crampos, Indiana, where he lives, he's been doodling all day. Once, his father was too fed up to call the police to persuade him to teach.

Later, he joined the web forum dreamless, because it coincided with his two hobbies: art and technology. He created a forum in which he asked members to submit their T-shirts and then printed their favorite T-shirts and sent them to wear them. The first t-shirts involved some of the technology industry jokes, but people liked it, so he decided to set up a dedicated website threadless to host more users to submit the design work, and then pick the best T-shirts to print, and finally sold at a price of not more than 20 dollars.

Unexpectedly, he created this website becomes bigger and larger, the user's demand is also more and more big, finally Nicole and partner Dehat had to recruit an employee to help. At that time, nickel was only a junior student.

"I can't just study, but ignore my company." "he said. So he dropped out of school.

Now, Threadless can sell millions of T-shirts a year. More than 1000 design works are selected each week through the user's vote. The company's t-shirts are rarely unsalable because they know what consumers like before they print T-shirts. The company now has about 80 employees.

"Now I still write programs every week. I'm very, very obsessed with design and website development. ”

The Threadless website is now on line for 13, but Nicole insists on continuing to innovate. He and his team are brewing some new features, and he is considering improving the Threadless sales commission model.