The new standard of website construction and the combination of aesthetics and marketing

The viral development of Internet, change not only everyone consumer habit, more is each person to the internet this big cake of benefit division.

Ten years ago, when a company was making a website, they were probably thinking about just making the site more beautiful and showing more information about the company.

However, the popularity of E-commerce, so that more enterprises realize that the role of a Web site can not only be a "vase", they would like a website to bring them benefits.

So, from the website design to the Web site production and then to the line, we need to consider the elements are no longer only to stay in the beautiful, but also to consider the user experience, how to increase the number of inquiries, such as customers can give the enterprise network Marketing directly benefit the value of the elements.

Element one: User experience.

Aesthetics is one of the most important factors in user experience, but it is only one. Each site designer in the design of the site must be replaced by thinking, standing in the user's perspective to feel, such a site I would like.

Take "convenience" to give a simple example, a treasure before the purchase of an item, its payment method is very single, many users complain that the payment process is too cumbersome, inconvenient, but after several years of development and improvement, the original single payment method to expand to the present fast payment, net silver, credit card, pay and other diversified payment methods To meet the user's differentiated payment requirements, which is one of the main reasons why it has such a large and loyal user base now.

A single payment method may limit a large part of the consumer, you let the consumer to register a consumer, not everyone is willing to do that complex process.

Element two: Search engine optimization.

A website that can bring value to the enterprise is the enterprise favorite. Therefore, in the initial stage of Web site construction, search engine optimization is also a lot of site construction to consider one of the factors.

And once you want to consider the search engine optimization, then from the site code, JS calls, CSS, such as the standardization of a number of aspects of the implementation of the site need to pay attention to.

For example, what is the current search engine like the program language? How to arrange the website framework more popular with search engines? What basic sites need to be built around search engine optimization.

Site only to invest in search engine, and then to assist some in line with the Search engine optimization standards to optimize the way to achieve comprehensive optimization of the site, the site will naturally be able to row forward.

Element three: Website promotion and operation.

Whether it is user experience, website promotion or SEO, in fact they can be said to be part of the site operation. Of course, the operation of a website contains not only several aspects.

A Web site in the Internet a total of four degrees: a wide range, visibility, image, brand degree. Search engine optimization may give you a wide range, website promotion may bring you visibility, but for a website, these things are not enough. An optimized site must have a place to keep consumers. Beauty may be one of the conditions, but it is also one of the weakest. Because Shuai can't be eaten, every consumer needs something that is actually valuable to them, for a simple example, your website says that registering a member, Rewards cash 100, and another website says that registers a member to enjoy the lifelong senior VIP treatment, you thought that registers your website the member to be many or others?

Element four: the other.

The rapid development of the mobile end, so that more consumers will look at the mobile phone site, you may not feel it now, but over time, the trend of using mobile phone sites as you are now using micro-letter as popular.

Now you ask a person how much micro-signal, if he said no, how do you feel? The first feeling is that you are out. Again, maybe after a few months, someone will ask you, do you have a cell phone station on your website? If you answer no, then you are like no micro-letter.

Data show that the use of mobile phone access to the Internet than the use of computer Internet users are much higher, and this number is increasing, more and more people are willing to use mobile phones such a small, portable, easy to operate tools to understand information, watching video, playing games, This change in user habits has also allowed more and more social attention to be focused on the handset side.

For example, many enterprises began to develop and create mobile Web sites, computer and mobile Web site synchronization to visit, for enterprises can bring more customers opened a new way. These changes are the trend of the development of an era.

Each site building must firmly grasp the market at the forefront of some technology or information, in order to walk in front of others.

As a network company, if your website can give customers not only a "vase", but a sharp network marketing tool, then I believe that your company at any level can get a very good promotion.