The new way of expansion is the overseas strategy

According to the relevant data, the Internet has become an important engine to promote China's economic development. In 2009, China's e-commerce turnover of more than 3.6 trillion yuan. E-Commerce specialized service system is gradually forming, digital authentication, electronic payment, logistics distribution and other E-commerce application support system is also slowly forming.

Taobao and SoftBank's Japan Yahoo Cooperation in the Cross-border E-commerce trading platform officially launched commercial. and similar transnational E-commerce, also in the efforts of E-commerce advocates, gradually push the global barriers to E-commerce. In the face of domestic incentive competition, more and more e-commerce enterprises across the country, the overseas strategy as an important way to expand.

E-commerce turnover exceeding 3 trillion

According to the "China Internet Situation" white paper, the past 16 years, the value of China's information industry increased average annual growth rate of more than 26.6%, the share of gross domestic product from less than 1% to 10%. With the integration of the internet and the real economy, the use of the Internet to transform and upgrade traditional industries has led to the transformation of traditional industrial structure adjustment and economic development mode.

According to the survey, in 2009, China's e-commerce turnover of more than 3.6 trillion yuan. E-Commerce specialized service system is forming, digital authentication, electronic payment, logistics distribution and other E-commerce application support system is gradually formed.

A few days ago, the first quarter of 2010 China's E-commerce market data showed that China's e-commerce turnover reached 1,015,270,000,000 yuan in the first quarter of this year, the single quarter turnover exceeded the trillion scale. From the scale of investment and financing, the first quarter of the internet industry 1.43 billion yuan in investment and financing amount, e-commerce accounted for up to 74.3%. From the perspective of E-commerce market structure, E-commerce is still the main body of E-commerce market. Small and medium-sized Enterprises business-to-business E-commerce transaction size accounted for the highest, reached 52.6%, the development of E-commerce market is the biggest driving force.

Eric analysis that the recovery of the macro-economy, small and medium-sized enterprises to use the awareness of e-commerce gradually increased, the introduction of business-related support policies of business-to-business operators, is the main reason for the growth of Business-to-business e-commerce transactions, the future with the small and medium-sized e-commerce penetration rate of stability upgrade, SME business-to-business E-commerce Turnover will also stabilize the speed.

New ways to expand overseas strategy

June 1, Taobao and Yahoo Japan jointly launched China-Japan internet shopping platform. Taobao, which faces Chinese consumers, is running at the same time as Yahoo Japan's "China Mall", which faces Japanese buyers.

Through these two platforms, hundreds of millions of Chinese consumers will be able to buy 8 million of the typical Internet products from Japan on Taobao, while Japanese users can also enjoy the 50 million net goods from China through the new platform.

It is universally accepted that the Internet and information technology have flattened the world and are constantly promoting the development of globalization. Let ordinary consumers at home can be directly in the foreign website shopping, this potential business opportunity has caused a lot of business concerns. In fact, selling products directly to foreign consumers requires targeted services for distant, exotic consumers, and language, logistics and payment are all problems to be solved. But so far, big companies are the main players in Cross-border retailing, but with the new platform on the line, small businesses are also expected to enter this highly potential market. Taobao and Yahoo Japan the significance of this co-operation is that Taobao and Yahoo Japan on the two major platforms of small enterprises will be a sound cross-border trading platform, the sale of goods abroad will be as simple as selling to domestic consumers, which is expected to change the current pattern of international trade.

Taobao and Yahoo Japan will offer a full range of solutions to the problems faced by small businesses in cross-border sales, according to the study. Both buyers and sellers of Taobao and Yahoo Japan will find that their shopping habits or sales processes require little change. Sellers in both countries can continue to use their own language to upload products and deal with transactions, and buyers can still use their own language to browse and complete their purchases.

A domestic buyer in Taobao "Amoy Japan" platform shopping, he saw the whole Chinese page, the payment is still familiar with the payment method. At the same time, thousands of miles away to sell his goods to the Yahoo Japan Sellers also do not need to learn Chinese, edit the Chinese page or with Alipay such as payment platform to discuss any cooperation. Taobao and Yahoo Japan interoperability cooperation will be for the buyers and sellers to solve the language conversion, international payments These are originally to small and medium sellers very complex problems. In terms of international logistics, Alibaba Japan Ltd., which is jointly invested by Alibaba Group and SoftBank Group, will provide the ultimate logistics service for the small business sellers of "Amoy Japan" and Yahoo Japan "China Mall".

Overseas market will enhance business performance space

After Taobao estimates show that 1 kg of merchandise through the traditional international logistics transport, freight costs about 130 yuan. As a result of Amoy Japan's introduction of third-party logistics services business intensive operations, freight will be reduced to about 100 yuan. Son, president of SoftBank Group, said the price of some commodities, such as Chinese oolong tea, would be saved by 60%.

But Jack Ma, the chairman of Alibaba Group, admits that in the first six months such an attempt could cause much more trouble than the joy of bringing. However, it is believed that this attempt to open up the two-country online shopping platform will become a trend.

Machine translation and logistics are areas that need to be improved, Lu said. Through intermediary companies to customs clearance is not ideal, but the future hope can be resolved. Taobao will be in customs clearance, logistics and warehousing improvements, such as now goods to be transported to Hong Kong, and then in Shenzhen customs, and then shipped to the mainland. and Taobao hope that the future can be directly from Japan to Shanghai customs clearance.

In logistics, now the main cargo depends on air transport, Taobao future hope to be transported from Japan to Shanghai, shipping cost is low, time is not necessarily slower than aviation. In addition, Taobao for Cross-border trade in China and third parties in cooperation to establish dozens of warehousing and logistics centers, for direct clearance in the mainland.

A year later, Lu said, he hopes to achieve a 100 million yen per day turnover on a multinational e-commerce platform.

Ma Yun is that, through the Chinese and Japanese online shopping before no one has done, will face many difficulties, but as long as the persistent groping down, this road will be able to pass.

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