The next three killer of American electric dealer

Dry Goods! The three great killer of the future makeup electric dealer

China is the world's third largest cosmetics sales market after the United States and Japan, and now more and more consumers are willing to buy beauty products through the Internet. Cosmetics business also dominates the market share of the business.

So, in the traditional day of the enterprise enjoy this piece of rich cake, in the beauty of the rapid development of electric business, meticulous or even put aside the gimmick of the "really + exquisite" extension of service gradually became the competition new target. Consumers more and more professional, the purchase channel is increasingly diversified, the era of shouting slogans has passed, how to make good "killer", so that consumers to serve you, became a battleground.

Headlines：

Non-genuine insurance and compensation--the "genuine" business

Non-authentic insurance and indemnity? As the name implies, if the electrical appliance merchants to buy products, in line with the insurance agreement, the case, after professional identification for fake and inferior products, you will be guaranteed by the Chinese to pay the money.

"Bold + really cool + reliable operation" is a lot of beauty makeup electric business yearning direction of development, but many encountered the implementation of the problem will be dumb cannon.

According to the China Electronic Commerce Research Center data show, from 2008 to 2013, China's cosmetics net purchase volume accounted for the total cosmetics retail sales ratio from 4.6% to 23%, is expected to 2015, cosmetics online shopping transactions will be more than 120 billion yuan.

From the data can be seen, online shopping cosmetics more and more popular, cosmetics shop has sprung up in the major electric platform. However, many netizens spit slot, cosmetics security is not reassuring, to "low-cost" for the signboard of the shop is becoming a "concentration camp" of inferior cosmetics.

"Consumers ' frustration stems from the low reputation of the industry and there is a gap in the market regulation of online shopping, some businesses ' trickery ', completely ignoring the health and interests of consumers." In the event of disputes, consumers at a disadvantage will be in conflict with the electricity quotient, thus causing the whole industry to deteriorate, and then ' lose '. "Industry analyst.

In such a conflict of interest and grim background of the moment, there are beauty makeup electric business began to move the serious. A few days ago, the reporter from the official first received confirmation of information, small also in June 5, 2014 with the Chinese People's insurance formally signed "non-genuine insurance" agreement, and small also the single product compensation limit of 1000 yuan in cash!

"In the long run, China's electric business sector is likely to move to a bubble boom. "Small also relevant responsible person said, in the rapid development of the electric business today, if you have the confidence, may wish to take the initiative, with action for the net purchase rectification!" for the brand, which has always been known for its low-key style, "small", the Chinese insured this substantial endorsement, seconds to kill all kinds of tears and a variety of throat shouting and gimmick ads.

Nothing to say, to "the first to eat crabs" point praise, but also hope that this "authentic" business can get more American makeup electric dealer's participation, the cake circulation orderly big.

Exclusive

Micro-mall to create a private "tube home"

The specialized vertical platform of the American Electric Dealer develops deeply

Beauty Makeup Special sell, in the electric business developed today is not what new words. Daily, beauty makeup, food ... Whole category, a variety of special selling information, looking at the full screen of the baby, the heart that surging ah. But a lot of buyers have this experience--things too much, cross-stitch eye. "In fact, just want to have targeted recommendations for their own, brand products category of effective information is good." Taobao buyer Movies told us.

"Our vertical beauty special selling advantage lies in the choice of boutique not so tired, buy big cards not so expensive." "Small also relevant responsible person tells us, in small also, the on-line period only provides 30 products each day, including classics, new products, when the season hot sale, will be recommended in a certain proportion, for many consumers" selective syndrome "very much. Of course, according to the small also large data consumption analysis, a senior beauty team, VIP commissioner of the "Amoy" group, will be regularly for a large number of SKU, type, make accurate screening and even layers of selection. "For example, 200,000 SKUs to filter out 20,000, and then sift out 2000 of the most cost-effective good dongdong, this is what the team is constantly doing." "Restore to the customer, save the worry and energy saving, minutes to fix!" at the same time, the person responsible for the vertical sale of daily varieties, the highest proportion of classic products.

As we all know, the day cat users according to the grade divided into T1 to T3, Taobao from V1 to V6, users can see in their own interface in the consumer records, gold and the value of the cat and so on, but in a single shop targeted consumption and other detailed data is vacant.

"Micro-mall online, small customers will be able to on the official website, at all times to find their own points, can be exchanged products, coupons and so on information." "Small also consumer project leader Old Cow revealed that, in other words, each small also users will have a" exclusive code "," private account "or even" tube home. " But this needs gradual progression, now, Micro Mall 1.0 version, beauty makeup, skin care, perfume, the hottest and freshest news has been updated to ensure that customers always walk in the front. Professional Beauty Advisory Group according to each period, the node made warm product recommendation has also begun.

Customers will be pleasantly surprised when the next 2.0, 3.0, or even n.0 version is implemented. It is because any little action can be keenly captured and "read" by the client terminal. For example, customers need more acne, then, we will be more targeted to do positioning directional push, intimate service. "Do not doubt that large data analysis developed today, promotional information will not be as messy as before to fly to you."

"Today, the small also has more than 3 million members, more than 200,000 VIP." We'll build a better way to give back to our customers on the newer, more complete platforms. "The staff told us.

Details

30 days no reason to return a replacement, zipper-type integrated packaging, invoices ...

The beauty of the electric business of sustainable integrity, environmental protection Road

Services, small has also been able to achieve the industry quite a leading level. It is the first in Amoy 30 days without reason to return the goods of the merchant, and even if used, appeared inappropriate, not satisfied, businessmen also promised no reason to return goods. This is not easy, most of the sellers, including some do a lot of sellers, can only do 7 days no reason to return, and is not affected two times the premise of sales. This point, the industry generally said: Small is to do the comparison of the atmosphere, because of sustainable thinking of the brand operators, to solve the customer's worries, customer experience, is the first, the rest of the back.

If the customer needs to provide invoices, small also promises to fully provide regular machine to play invoices, and, small also the current packaging box has changed, the package is completely integrated packaging, open just like a zipper pull open it, no longer need not worry tape winding difficult to open the predicament. Internal news, said to do these from the cost, than ordinary carton increased by four times times the cost of costs. However, given the user's better use of feelings, or determined to enable such a courier box. This is an innovation all over the net.