The nineth issue of Hdwiki Series lectures: Advertising skills of Internet Advertising Alliance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everybody, very honored to be the guest of this lecture, because the topic of the lecture is "Network advertisement Alliance advertisement puts skill", so, I still want to give everybody a brief introduction What is the Network Advertisement Alliance first.

The following begins to enter the theme

What is the Network Advertising Alliance

Network Advertising Alliance, also known as Alliance Marketing, refers to the collection of medium and Small Network media resources (also known as Alliance members, such as small and medium-sized sites, personal sites, WAP sites, etc.) to form a federation, through the Alliance platform to help advertisers achieve advertising, and advertising data monitoring statistics, Advertisers in accordance with the actual effect of network advertising to the union members to pay the advertising costs of the network advertising organizations to launch the form.

The Network Advertisement Alliance includes three elements: The Advertiser, the Alliance member and the Advertisement Alliance platform, the content including the advertisement and the Alliance member website Matching, the Alliance advertisement data Monitoring and the statistics, the Alliance advertisement payment method, the alliance pattern and so on.

II. classification of network advertising alliances

1. Self-built Network advertising Alliance

refers to the promotion of their product-oriented advertising alliances, such as Jinshan Alliance, Mop Alliance, Qihoo Alliance, when the Alliance, the Alliance of Excellence. The purpose of such alliances is clear: to increase market share or increase sales.

2. Integrated Network Advertising Alliance

Gather small and medium site resources, to comprehensive pay form CPM, CPC, CPA, CPS based on the Alliance platform for the main advertising Alliance, has its own advertising resources also run the network advertising distribution business, such as: Lead Kurt, the results, Ali mother, billion hair, dark horse help, soft network, and so on.

3, search bidding network advertising Alliance

Refers to the search engine application as the core Advertising Alliance, the organizer of the Alliance for search engine service providers, search Alliance is accompanied by Google, Baidu and other search engine site development and established, mainly to the CPC to pay to join the site a certain proportion of the cost. Such alliances are often launched by search engine companies, such as Google, Baidu, Yahoo, Sogou and so on.

4, WAP Network Advertising Alliance

Based on the wireless internet through the mobile phone to complete the click or pay of the Advertising Alliance organization form, the collection of small and medium-sized WAP traffic and packaging to attract advertisers, according to the flow of advertising, resulting in order relations, access to the advertising revenue in the union member distribution.

Third, the network advertisement pays the way

In the online advertising market, there are 4 main types of payment methods, namely CPC, CPM, CPT and CPA, in which the CPA has spawned two new types of payment methods for CPS and CPR.

CPC (Cost per click): In accordance with the number of effective clicks of the ads billing, generally limited to one IP in 24 hours can only click once.

CPM (Cost-per-thousand Impressions): In accordance with the number of advertising display, refers to the cost of every 1000 shows and expenses.

CPT (Cost per time): According to The Times (hours, minutes, seconds, etc.) billing mode, the current brand graphics advertising mainly in the way of CPT billing.

CPA (cost per action): The number of effective downloads, messages, registrations, or interactive actions to be charged after the user reaches the specified page.

CPA derivative of the main three types of advertising payment methods are:

CPS (Cost per sale): In accordance with the user's final purchase or consumer Service Alliance activities of the number of products or the amount of a certain percentage of the divided.

CPR (Cost per Response): In accordance with the user's effective response to the number of charges, the user in the correct answer to the advertisers set the problem or call the live telephone provided online only after the count as an effective response.

CPL (cost per lead): According to the advertising click to guide the user to reach the service provider to specify the number of effective customer billing page.

Iv. the general principles of choosing the Network Advertising Alliance

1, Integrity: Credibility is the fundamental survival of the advertising Alliance, as an advertising alliance, I also see very important. So webmaster friends before joining, must be to their friends webmaster to understand.

2, Payment time: Payment time is as the most concerned about the problem of joining Stationmaster. If you are just starting to do it, then you'd better choose some short payment period (except CPS, due to the issue of exchange cycle issues), there are many advertising alliances will be paid by the way to attract AdSense to join.

3, advertising content: Advertising content is related to the interests of the site owners, webmaster can according to their own site positioning to choose their own advertising content and alliances.

4, the strength of the company: has the strength of the Advertising Alliance has been the site owners sought after the object. This concerns whether the site owner can be on time to get their own that little income.

How to select ads according to different sites

First of all to analyze their own site advantages, according to the characteristics of the site, and then choose the matching ads. In fact, a website how to put good ads, just like different types of people to wear suits their own clothes is the same. Only the right choice, not the expensive.

Do you know what type of Web site is now over 100,000 monthly income?

Shopping Rebate Forum, they only put the CPS ads. Below I will detail the shopping return point Forum's operation mode, the profit pattern.

Example one: forum, Community class

Forum Community class site, the most valuable is the user, how to activate these users, and sticky these users?

The first thing to have to attract users of content, such as excellent posts is the forum's most exuberant vitality (can bring new members), the second is to allow users to benefit from the forum, can be in the form of advertising to make them profitable. I suggest that the forum, community-class sites to "shopping back point" mode to put CPS ads (not recommended to the CPC, CPL ads, such ads are easy to cheat, will give themselves trouble).

For example: a forum through the third party launched Dangdang ads, assuming that the Commission is based on 10% calculation, the user through the forum in Dangdang generated a 100 yuan purchase behavior, the third party will give the webmaster settlement 10 Yuan Commission, then the webmaster in order to retain their users, You can give your membership a portion of the commission that you get.

There are many kinds of concrete manifestations, as shown in the figure:

Example two: Literature Web site, Portal class

Both types of Web site PV are very high, you can choose to put the CPC, CPM ads.

The article content page puts on the advertisement, like the figure:

Of course, there are many types of Web sites can be used in different forms of advertising, due to the time, I do not have one of the examples to illustrate.

Six, how to put the advertisement will have the effect

First of all, the site itself to have traffic, otherwise good advertising will not see the effect, of course, the necessary hype skills are also needed. Next is according to own website type, chooses the matching advertisement (this very important), for example a female website puts on the digital product, certainly did not put on the clothing, the bag, the cosmetics this kind of effect is good.

There are a lot of ways to make money online, just look at our own ideas and executive power. Ads on the site, not to do promotional, silver will not automatically run into our pockets.

In fact, the alliance advertising is a good money for the project, as long as the good operation, monthly income to achieve a few k is no problem. Do not listen to some stationmaster all shout not to make money, that is because their method is not right, execution power is not enough.

How to make the ads on your website effective?

Here I still take CPS advertisement as an example to extend to say. Because clicks and registers the advertisement, as long as the website has the sufficient traffic and some promotion means, will have the good effect. And Google's ads, businesses have been advertising display mode set up, the webmaster only need to put the code on the site can be.

But the CPS ads are different.

For example, Taobao, when, excellence, such as Consumer-to-consumer and the mode of the delivery, we must find the tips in the launch to have a good conversion rate.

1, the choice of high Commission, a good deal of goods (Commission, although the key, but the commission of goods are not necessarily the last to get more commission, the turnover rate is the most critical. )

2, use the information to stimulate the eyeball to entice your users (various discounts, promotional activities, registration will send XXX gifts, points, coupons, etc.).

In life, we will often go shopping malls, and sometimes do not want to buy things, but see attractive discount promotional activities, or have the impulse to buy, this is the marketing means, businesses seize the customer's psychology.

The same is true of the Internet, but also to grasp the psychology of online users.

Recently more popular word "seconds kill", many businesses take the word to hype their own goods. Let me take 2 pictures to show you

For example, the user has no reason not to go in and see.

3, the development of hot commodity rankings, as shown:

We need to get the collection done before the user, so that they can find what they want on your website. Second, the advertising content to be updated in time, so that users at any time to your site can find the latest things.

4, the development of activities gift package

The promotion of various businesses, discounts, limited time and other activities gathered together to form a zone, let users enter your site without looking west, you can find all the activity information. Let's take a look at this picture

To know that users are not all so diligent, they can not go to every business to find these activities information, then we have to do the work ahead of time. It doesn't take much time to collect this information every day.

Due to the time relationship, today we introduce to you here, thank you! More Hdwiki Encyclopedia building station series Lectures information:

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