The O2O of the newborn is overwhelming.

1999, Ma Yun-single-handedly founded the enterprise on the enterprise's online trade market platform Alibaba, that is, the most classic business-to-business model, now, we know the marketing model has the business model, Consumer-to-consumer mode, O2O mode, C2B mode, the author mainly want to say is this era of neonatal--O2O model, Because its appearance is not accidental.

One: Two big overlord, Consumer-to-consumer and the Storm attack

Because business-to-business corresponds to the enterprise, so the most important to us is the Consumer-to-consumer mode and the customer mode, because he directly corresponds to our users, I believe you also experienced its sweeping, because you often hear such words ....

1: Colleagues said: Now online clothing fashion trends, hurry to buy a bar!

2: The wife said: Now people buy things from the online ordering, we have to keep up with the rhythm Ah!

3: The child says: "Our class schoolmate many new gadgets all is buys from the net!"

......

So you have been swept away, a lot of people have been swept. Then (see figure below)

Second: The abuse of Overlord appears, the newborn O2O inevitable

Undeniably, the development of electronic commerce enriches our world, facilitates our life, also omitted our time, if you are an introvert, buy clothes do not need to listen to shopping guide nagging, you can freely browse your favorite clothes online, if you are a love of electronic products, also do not have to go to the mall struggling to find, Just one click ...

As mentioned above, online development is really only good for us? The answer is no, when we only pay attention to the annual double 11 Taobao and other Web site sales totals, there is no concern about the user's response, there is no concern about the number of returns, if you pay attention, you will be surprised! You can also look at friends around the Internet to buy things satisfaction, perhaps you are also the consumers, when we start to online shopping is enthusiastic, you know how many just to follow the bandwagon, and this can adhere to how long time? And the user is most focused on whether the product is suitable, this point line is still not done , the newborn O2O set foot on the stage!

Three: Offline survival, neonatal O2O work

The line of the storm, blowing the line almost only a little residue, although a bit exaggerated, but this effect is essential, of course, the old market still has its own fixed customers, but they obviously do not want to be in the marketing industry only a little bit of soup, so also on the front of the sales, offline services, O2O mode will inevitably appear, Although some small and medium-sized enterprises are still struggling to support, or just do a simple website, show just, but I think, in the next few years, these enterprises will also turn to O2O mode, because they need to keep up with this era, this is the era of Internet marketing!

Four: The attention, the newborn O2O unstoppable

Nothing happens, in the marketing world, the birth of this new model, after all, is the marketing era of birth, because the pure consumer-to-consumer and the business has not met the requirements of this era, and the newborn O2O advocated is online sales, offline enjoyment, It allows users to browse the latest products online, and can be better online to enjoy the service of consumption, just solved the line can only look at the shortcomings of products, users can not worry about the product of shoddy, users can really touch the product, but also offline from the economic crisis rescued from, if there is no such model, I dare not imagine, a few years later, how the line will be miserable, customers scarce, product sales low ... The result is self-evident!

O2O mode is destined to be the marketing era of the tide-goers, unstoppable, because it appears not accidental, but inevitable!