The old market is weak, the more difficult it is to wear

At present, the potential of wearable in the elderly market is generally optimistic, many of the development of wearable equipment for the elderly has moved to the market. However, wearable devices have little impact on the elderly.

Held in the past few days of the wisdom of the City Expo, wisdom for the elderly has attracted much attention, in addition to a variety of integrated health care solutions, the author is more concerned about the elderly can wear equipment. From the communication with exhibitors and product experience, the elderly wearable equipment in the market coverage or the product itself, are not satisfactory.

The author through the understanding of several exhibitors, have spit trough product sales is not ideal, why the old market potential is so big but more difficult to do?

Mainstream products are on fire and niche markets are neglected

Since 2014, can wear products are gushing out, MOTO 360, Gear S, Apple Watch and other products in the world to scrape a wave of wear, millet, plump, inwatch and other manufacturers are to wear the domestic market. A time to wear equipment widely cloth major scientific and technological media headlines, indeed robbed the limelight of other smart devices.

Wearable products are very hot and there are more and more problems with exploding leaks. The issue of the chicken's ribs, the smart watch's endurance and so on has become the focus of controversy. These problems for mainstream wearable products, with the upgrading of products and the release of different brand products, wearable products of these pain points have been gradually diluted. However, for the elderly wearable equipment, product updates slow product types, coupled with the reasons for the elderly behavior, wearable products pain point in the elderly market has become an important factor in the purchase.

At present, the company is committed to wear Daliki market in favor of entrepreneurial team, and many of them engaged in the children's market, after all, children's market for functional requirements simpler. The pet market requires few equipment and rigid demand is not very large, but the elderly market demand and sales are completely disproportionate. Mainstream wearable products more and more fire, wearable products are increasingly obvious flaws, the elderly market is not as hot as the mainstream products and heating, the main product defects into the elderly can wear products are not selected for a reason.

Design on the other, difficult to meet user needs

According to the Ministry of Civil Affairs, by 2015, the number of senile dementia patients will be more than 10 million people, China's partial loss of energy and total disability of the elderly will reach 40 million people. The increasing number of empty-nest elderly, dementia-aged and disabled elderly has become the main reason for many manufacturers to enter the old age wearable field.

In addition to smart sphygmomanometer, intelligent thermometer and other health products, many of the elderly can wear products are committed to solve a certain physiological problems of the elderly, with positioning function of the loss-losing equipment, monitoring the elderly health and alarm function of the smart products has become the protagonist of the market. At the same time, manufacturers in the product design also focused on solving the elderly users of some physiological problems.

Take the author in the wisdom of the experience of a flagship of the elderly fall alarm products, do not talk about the beauty of product design and ugliness, according to staff said the watch can be in the elderly fall when the call to the police quickly, and has a perimeter of the time, GPS, Bluetooth, SIM card and so on. But in the experience of the author found that this product in the user experience is very bad, a product for the elderly users installed the latest Android system, because the screen is only two inches plus no good optimization, in the author used to the vision is a test, not to mention the poor eyesight of the elderly.

The design of the other, make a lot of users for the elderly wearable products difficult to meet user requirements, even some exotic flowers. It can be said that in order to seize the market, some manufacturers too hasty.

Relying on mobile phone development slow, individual sales encounter bottlenecks

For now, a variety of mainstream wearable devices for mobile phone accessories, but for the elderly market, wearable devices to rely on the phone is not a good choice.

There is no good way for smartphones to enter the old age market, although Huawei, millet and other manufacturers developed the old age model, the effect is not very significant, the elderly mobile phones are still occupied by the main market. And wearable devices often need to connect with smartphones, wearable equipment to rely on the development of elderly mobile phones, the speed can be imagined, which is also a lot of old age wearable equipment independent of the main reason for the mobile phone.

And independent of the mobile phone will have to take into account the behavior of elderly users, so that wearable products have to have a communication function, and need to have a good standby time, of course, for the elderly user's UI and functional design is essential. As mentioned earlier, a lot of wearable equipment in the user experience is not in place, which is the bottleneck.

The author believes that the old market wearable equipment and mainstream wearable products have different design logic, manufacturers should be more diluted product intelligence, using a very simplified design concept. For example, keep the communication function is not main, mainly used in the elderly users of the accident alarm role, rather than to replace the old man's hand in the phone.

Wearable equipment in the field of health care has a great application prospects, through wearable equipment to grasp the physical condition of the elderly is a lot of people's vision. For wearable manufacturers to enter the elderly market should be more gradual development of intelligent products suitable for the elderly, quick-success-style product strategy will only make the elderly market more difficult.

(Responsible editor: Mengyishan)