The organic combination of marketing tricks becomes "mode"
Source: Internet
Author: User
KeywordsUnit become marketing mode that is media
In recent years, the marketing field of the term is endless. Such as: Conference marketing, http://www.aliyun.com/zixun/aggregation/32947.html "> Entertainment marketing, Event marketing, cultural marketing and so people dazzling, at a loss." "What are the modes of marketing?" What kind of model is right for me? "Many people have uttered such sighs.
In fact, these marketing new words, the way is only the marketing of the tricks, not the model. Like the martial arts in the "Dragon 18 Palm", only a number of tricks combined to be called a routine, just call a pattern. The marketing model is the structural combination of the marketing strategy. Marketing model is both science and art, both logical and creative, a bit like the ancient art of war in the form.
Marketing has 4 p, as for the later 4 C and 4R are the interpretation of the concept, the most useful to the enterprise or 4 p. 4P is the root of marketing, how to combine these 4 p? What are the principles of composition? What is the condition? This is the marketing model. Mode is the most important! Mode is the key to winning!
The focus is to study the subject in the real life of the state, the person may be to the place "net in the center", so in the media to break through.
For example, Green A's model also jumped out of this law, the product, promotion, and even the integrity of the concept of enterprise has done their own marketing model, this is not only the Chinese health care products industry innovation, but also other such as the internet industry is worth learning and learn.
(Excerpt from: September 2007 Media interview content, some edited)
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