The original plot of the innovation Workshop or the mobile internet giant

In fact, after the development of the Innovation factory, the situation with other venture capital companies to rob the project happened occasionally. But people still put it more as an innovative model of entrepreneurial and investment in amphibious companies.　　When Kai-Fu Lee said he was an investment company, many people are psychologically unwilling to accept such a reality, or they simply do not want to admit that the idea of a different new partner. On the afternoon of December 15, 2010, a JW Marriott hotel in Beijing, an investment community event scene. Innovation Factory Chairman Kai-Fu Lee maintained his consistent elegance, polite began his speech. "Innovation factories should be understood as an investment company, and many people think we are a start-up company, but we are actually an investment company." In fact, we are the same line, we are later, beginners, I hope to consult with you for more study.　　His voice had just fallen, and there was a commotion under the stage. In fact, after the development of the Innovation factory, the situation with other venture capital companies to rob the project happened occasionally. But people still put it more as an innovative model of entrepreneurial and investment in amphibious companies.　　When Kai-Fu Lee said he was an investment company, many people are psychologically unwilling to accept such a reality, or they simply do not want to admit that the idea of a different new partner. A year and 03 months later, the report on innovation works has been fired from the innovative business model to the latest bad product innovation, people for it is only in Lee Kai-fu, to help entrepreneurs, top talent gathered, focus on mobile internet and several key words, this issue of the new leader　　The magazine reporter will take you deep into its inner innovation logic, interpreting the true meaning of "innovation workshop".　　Innovation Workshop mode innovation? When the innovation Workshop model was announced, the media gave a lot of coverage, the word "innovative business model" is overwhelming, many people have the innovation workshop as "Incubator + Angel investment" model of the founder. This trend has become common in Silicon Valley in the United States 30 years ago. In China, before the creation of the Innovation Factory, in China has been active in a number of angel investors and angel investment companies in a similar manner to carry out the same operation. Only because Angel investment fund-raising scale and investment scale are very small, so has not entered people's eyes just, and innovation works to raise funds larger scale, the background is more prominent investors, and there is a good manager of these natural quality conditions naturally seized the media and the public's eyeball, Let this model officially from behind the scenes to the front.　　Although Innovation Workshop is not a novelty, its approach is undoubtedly convincing. Lee Kai-fu's discovery and innovation in the workshop selected this location is very accurate. Kai-Fu Lee believes that at present, China is the emergence of a VC to PE trend. Because the late investment in three or five years will have a good return, the early investment returns often to 5-8 years, or even 10 years later, more or halfway aborted. So a large number of people in the next period of PE go, and when everyone went to a phenomenon, it is hard to repeat the glories of the past few years. and Lee Kai-fu is more "silly" choice of early investment. Because the needs of entrepreneurs are more at the front end.　　Kai-Fu Lee believes that 2011 years of focus on the early start of the angel investment Wave will rise, and he has been out for two years. Lee's advantage is very important one aspect is the talent advantage. In fact, as early as many years ago, Kai-Fu Lee on the talent strategy intentionally buried the pieces. From the university tour, teach preaching to dispel doubts, to create "I study net", and then to write "to the Chinese students X letter" series of handwritten letters, he gradually returned to the "Godfather" role. "I want to help them," he said, facing a thirst-thirsty college student. And the stranger saw the first words he used to say: 2002: "I have seen you in the dialogue", 2005: "I have seen the best of Myself", 2009: "I have seen the world because of you different", 2010: "I see your microblog." It is based on this foreshadowing, in the TMT field is the most important and many enterprises most worried about the talent, he is very comfortable. But Kai-fu Lee to make this advantage into reality, the way is very limited, to let him maximize the advantages, the best way to recruit a wide range of people to do a can let everyone have the opportunity to display the company. The investment company seems to be the best choice.　　The fact that it seems to have proved that, after the recruitment of innovative workshops posted, soon received up to 100,000 resumes, which makes the professional talent site pales. In fact, Kai-Fu Lee's core advantage lies in his insights. Kai-Fu Lee said that they are only investors in the field of the successor, need to learn from the predecessors. When he said it, his face was full of sincerity. He did not understand the investment, but chose to invest, naturally have his purpose. Lee's insights are clearly in the TMT field, especially in the mobile internet. On numerous occasions, he emphasized the value of mobile internet. In his view, "all sorts of reasons coupled with the rise of an industrial chain, including the process of 3G to 4G, including the rise of a new mobile app, and a more open, better divided payment channel, give mobile phones huge opportunities." How big is the Internet today, the mobile internet will be more than 10 times times larger. More importantly, the opportunity is far from being tapped. "In the view of Kai-Fu Lee, mobile Internet is gold everywhere, and the opportunity is fleeting." How to grasp this opportunity? What is the cost of taking this opportunity? This is the topic that every entrepreneur thinks about.　　If you want to seize every opportunity to the fullest possible, and use the least amount of input to seize the opportunity, then the use of capital is of course the best way, and standing on the side of the capital is more powerful. And as an incubator and angel investment, its own investment cycle will be very long, regular 5-8 years, or even 10 years to achieve realistic returns. In fact, in this long process, as long as the market is still, the development prospects are good, innovation Workshop will always be in this TMT start-up company's direction and decision-making and other aspects of possessionPlace and play a positive role.　　This is quite different from the general financial investment. Based on the advantages of Lee Kai-fu analysis, perhaps we will be surprised to find: in order to seize the mobile internet once-in-a-lifetime opportunity, Kai-Fu Lee chose the widest coverage, can mobilize the most resources of investment companies as a breakthrough. This kind of investment is only a passive choice, and other investment companies in order to simply obtain financial benefits of the essential difference. It's more like an industrial holding company that stands behind multiple startups and grows with them. This is probably where innovation works. [Page] Behind the micro-innovation of products Kai-Fu Lee is one of China's best professional managers, in the Chinese public has a lofty reputation, and innovation factory shareholders are also famous giants. As a result, there are too many expectations for innovation workshops. But after the first public 5 projects, the company was saddled with "no innovation" accusations. A more consistent view is that the vast majority of these 5 projects are based on improving the current hot products to make them more suitable for use by Chinese users. But the shadow of what is expected of subversive innovation has not been found at all. Kai-Fu Lee cited the software boss Zhou proposed micro-innovation to explain their own projects. The revolutionary innovations created by Apple, Microsoft and Google are not always available throughout it history.　　The innovation Workshop is based on the existing product improvement, in fact, is also a micro-innovation, which is more in line with the domestic situation, more easily marketable. In fact, Innovation Workshop's micro-innovation strategy has very positive significance.　　The key issue of domestic mobile internet is not only to serve as a disruptive innovation and trigger the trend of the top dishes like Facebook or Twitter, in fact, the food, oil, eggs and milk that meet the basic needs of people are far from enough, so the business of filling the belly is full of opportunities. In fact, micro-innovation is only a level of product innovation, but also a very important aspect. But the innovation factory is willing to take the risk of being criticized by the public as a sharp drop in its reputation as a brand, and it seems there is a deeper attempt to grab a bit.　　If we put together the products released by Innovation Factory, we will find that it is "concerned, sneak", which is far from the simple thing of plagiarism. A custom-built mobile operating system for Chinese users; a simple and easy-to-use Android phone helper software, easy to control the Android phone software download channels; A custom statistical analysis tool for Chinese developers that will preempt data heights in the future data-for-king Mobile Internet era A personal mobile device image editing solution, layout user's most commonly used basic software, cultivate user habits; a social, web-game development and distribution platform for the global marketplace, chasing the most lucrative and promising mobile internet trends. This is only five products released by the Innovation Factory, but the trend is already very obvious-they are slowly forming a monopolistic mobile internet baseThe product group of the application. One notable phenomenon is that it is implementing control and occupation of the core applications and core channels of mobile internet.　　In other words, what is the blame for micro-innovation? To speed up the layout, in the shortest possible time to monopolize the entire mobile internet, leading user habits, this is the most urgent task of innovation Workshop. If one day we suddenly discover that innovation factory is the next big mobile internet giant than Tencent, Facebook, Microsoft, Google and even telecoms operators, you must not be surprised. Because this may have been the original intention of this industrial holding company.