The pattern of e-commerce distribution emerges again

E-commerce has never been lonely, just went to the scale blowout, and encountered a bottleneck in the logistics barrier. With the Spring Festival online shopping surge, the pattern of e-commerce distribution of the dispute surfaced again.

According to the data, the overall market size of the 2011 online shopping is over 700 billion yuan. With the popularization of the Internet, the domestic network shopping industry is reaching a blowout era. The net buys the market to become each big electronic commerce company's battleground, but the net buys the present question, also because the Spring Festival net buys the distribution the centralism test and exposes.

Take Shentong as an example, at present, the national network for the delivery of courier dispatch capacity is 3.5 million-3.8 million per day, and 2011 The actual daily average is 2.8 million, the enterprise's transport can still have surplus. However, once the E-commerce site to promote sales, Shentong daily orders can be as high as 4 million-4.3 million pieces, overload operation is inevitable. The goods were sent out from the transition, but the arrival of the terminal was due to lack of manpower. Express issue by insiders known as E-commerce "last 100 meters" problem.

Although the China Express Association issued the "Spring Festival statutory holiday Express Service Guidelines", the requirements of the express industry "break the people do not close", the Spring festival during the courier outlets, sending service time overall not less than 6 hours. However, according to industry insiders, some express companies, especially in the period before the Spring Festival is no longer "", the Spring Festival period is "not to send pieces." Some express companies, although normal business, but raise the price. Traditional electric business platform this way to entrust the logistics services to the third party Express company to operate, for distribution is difficult to monitor and management, resulting in the seller shipments are difficult to ensure timely delivery to the hands of consumers.

During the Spring Festival, the concentrated embodiment of the logistics distribution problem not only seriously affect the user experience, but also become the bottleneck of the development of domestic network shopping. In order to completely solve this problem, Jingdong Mall, Haier shopping malls and other electric business platform will be the construction of logistics channels as a recent development of the most important, and thus led the industry to the Service strategy transformation.

Take Haier Mall as an example. The foundation of its own logistics is Haier's extensive service site, its stores all over the country, the virtual network sales and the reality of the combination of channels. After the user through the Electronic Business platform orders, Haier Mall will arrange the nearest Haier store distribution logistics and door-to-door installation and other services. It is because of the long-term accumulation of strong channel network, to ensure the Haier Mall strong logistics and distribution and after-sales service capabilities, making "24-hour limit up" possible.

In addition, in-depth community services to ensure that the Haier Mall can bring users high-quality online shopping experience. That is to buy that is the one-stop service, completely solve the consumer network to buy home appliances, the complete set of online design services, will extend the service tentacles to the user purchase behavior before.

After-sales service is a lot of E-commerce platform has been a headache, the current domestic network shopping market is still in the initial stage of development, the traditional platform for electronic commerce in the price war to win the survival of the space, logistics and services are missing a widespread phenomenon, seriously restricting the development of the market. Haier Mall in logistics and services in the embodiment of the advantages is to meet the changes in consumer demand, reshaping people's confidence in online shopping, guide the industry from simple price war to the service as the core competitiveness of the virtuous circle, from the whole E-commerce market, perfect logistics and a high level of service system is the key to long-term development.