The perfect storm of marketing website--Website Code 2

Page Header code optimization

Http://www.rulin.net above we said that search engines like HTML, so code optimization is mostly based on HTML, of course, we also need CSS and Div. First of all, in HTML, I want to focus on:<title> <> Inside the keywords and deion attributes, <img alt> This is the most basic page and element description information, so we must be in the planning of the accurate description, in the background program, we also want to develop a set of these attributes to add modify the update program, so for each page, We can all have accurate keyword and description control, which is of great significance for search engine optimization.

The density and length of the keyword

Because the search engine algorithm is always in the adjustment, therefore, the specific keyword density is certainly not realistic, and, keyword density is not a universal number, in many cases with the industry different types of Web sites, the best keyword density is also different. Therefore, the feasible approach is to analyze the site corresponding keywords SERP, analysis of the top 10 sites or Web pages used by the keyword density, after all, the ideal keyword density is always regular. According to the competitiveness of key words, keyword density in 1.0% to 8%, time is a reasonable interval.

Keyword four--six words, phrase + the first keyword should not be more than 39 characters (19 words within the appropriate), the total number should not be more than 80 characters (40 Chinese characters), more than 39 characters will not be the search engine display, more than 80 characters of the department will not be indexed by search engines, More than part of the site rankings have an impact.

Site links

Export links and internal links

Export links are links to other sites on your site. Search engine robot In addition to analyzing your import links, will also analyze your lead to the site, if the export link site content and your site theme associated with, also conducive to search engine friendly. This is also the reason for exchanging links to select topics related to the site. Finally, a link between the pages within the site is also included in the link analysis, affecting the site's page level, the final impact ranking.

Export Link:
On your site if you add some keywords related to the industry/professional resources of the site links, not only conducive to enrich the content of the site, but also conducive to improving the search engine on your site good impression.

This is especially worth the attention of some webmaster. Because of the lack of original information, they often turn to other Web site articles for their own site content, but do not mention the source, lest the export links to encourage competitors, not conducive to their own site traffic. In fact, for search engines, the appropriate export links are necessary.

Of course, the export is different from the import, and even if the topic is relevant, control the quantity. Because from the "page level" point of view, the search engine believes that a page dedicated to the number of export links, the other pages of the site will benefit from the corresponding reduction. So a page to export the number of links should be reasonably controlled, not more than 15. The Export link of home page should be controlled within 10, more should be arranged separately in the subordinate page. Google believes that the maximum number of export links to a page should not exceed 100.

Internal links:
In addition to import export links, a site's pages are often linked to each other, such as the end of the article "related articles" list, the site in the same theme of the other articles are linked, not only to facilitate visitors, but also conducive to search engines. The site should be aware of the important content of the page to the second link to the other pages, so that the search engine know that this is your important page, so as to give a higher PR value, the key index.

Web site can also be established by a number of two-level domain name son station, the sub-station chain to each other, and then linked back to the main station, forming a sub-station group surrounded the main station, to improve the ranking is quite advantageous.

Whether the export link or internal link, to ensure that the link is valid instead of dead links, too many dead chain not only to the user caused inconvenience, but also very harmful to search engine friendly, impact rankings.

Keyword link text and contextual semantics
Search engines pay more attention to the keywords that appear in the link text. Therefore, whether you are exporting a link, importing a link, or an internal link, it is best to take into account that the link text contains keywords. For example, export links are best to choose those with a keyword named site, such as a Web page design site can be in the industry resources to add the name of the "Web design" four words of the export link.

It should be noted that if the text of a site's import link is exactly the same, it may be ignored or punished by the search engine. Because the search engine wants to import links that others naturally create, this unified text makes the search engine suspect that the site is a man-made result of increasing the breadth of the link. Therefore, the site in the exchange of links between the best use of different text, such as the Chinese Property Services consultancy Network link text will include the "China Property Consultancy Network", "Property Services Consultancy Network", "Property management consultant" and so on.

In addition to linking text, the contextual semantics of the text around the link is also important. The link analysis system determines the degree of association between the site and its linked objects by examining the context content of the link to assess the quality of the content of the page. Through semantic analysis, you can also determine whether the key words cheat.

The website code is the crawler most direct contact part, therefore the webpage code must let the reptile read understand, reads fast, does not get lost. Do this work, the PR value of the site and search engine page will be the corresponding increase in the amount.

such as the adjacent network focus on the enterprise marketing-oriented web site construction, and strive to research and development of marketing-oriented web site system, for the vast number of enterprises to create the most valuable and rewarding network marketing services.

This article is a series of articles as follows: Stay tuned

Marketing-style website Perfect storm-value

The perfect storm of marketing website--Planning

The perfect storm of marketing website--Design article

The perfect storm of marketing website--Website Code

The perfect storm of marketing website--software tool

The perfect storm of marketing website--traffic statistics

The perfect storm of marketing website--instant tool

Marketing-style website Perfect storm--crm

Author: such as neighboring network senior marketing consultant Email:sales@rulin.net msn:ywxchina@hotmail.com

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing experts www.rulin.net