The Phoenix financial invited representatives from the political, economic, academic and business sectors participating in the APEC meeting

November 8 (Saturday), at the Park Hyatt, Beijing, the Phoenix financial invited representatives of the political, economic, academic and business sectors participating in the APEC meeting, with the theme of "new business pattern", to discuss the exchange of economic and trade cooperation and the opportunity of new economy development in the Asia-Pacific region, In order to promote the Asia-Pacific region cooperation and common development theme collision wisdom and thought spark.

When the small Mirejun and Gree Mingzhu in five years after the sale of chips, giant gambling 1 billion yuan soap opera fermentation. The debate over the Internet transformation of traditional manufacturing and fast-selling industries has been rife, and the stakes in this table are the future of a country's economy and industry.

Recently, the shoe and clothing industry company located in Minnan, Fujian province, was observed closely. Macro-economic downward with the traditional sales channels of the tight, the internet thinking of traditional industries to transform the way, in the majority of small and medium-sized enterprises in the understanding, is still only the degree of Internet Sales platform, and in product design, market selection and resource allocation links of the Internet thinking applications, still without a head. In the face of the impact of the electric business, the chairman of the Xu Jingnan appears very sober, "a lot of people think that the electricity business is internet, I can be very sure that the electricity business is only a channel, this is only, the Internet transformation if only placed in the channels of the follow, will die." ”

Don't blow up Ma Yun Marvellous most Taobao dealers do not make money

Today, in a conversation with Yue, chairman of the 0-point research consultancy group, he seems to have a similar view, "You go to see, most of the electric dealers do not make money, do not blow Ma Yun Marvellous, most Taobao owners are not making money," Yue said, "the enterprise to seek a way out is a very important part of the product is Internet." The new design, which is now highly interactive with consumers on the internet, can make all products very popular, and then organize an internet team of designers who choose a group for the product and then develop a design plan based on this group's needs through two-way communication.

The last thing to survive is the product enterprise

Single point of breakthrough, the most often discussed internet thinking way, gradually guided the reform and opening up, commercial desire from the diversification of the "how Wide" tile model, the transition for the focus and the ultimate narrow public esteem. Only because the toll group has the image, the interaction and the individuality. In the eyes of Yue, another "double 11" electric Trader Carnival will appear in support of the Internet thinking to stop the sales channels misreading, "you'll find that the Internet will be cheaper to sell than the original line, because these things are too much to compare, you do not have to reduce prices completely no one to buy you, because it is a clear inventory of products, So at the end of the price war. Today for traditional enterprises, the last to live is mainly product enterprises. ”

The traditional portal is dead, I disagree.

Today, the Internet has indeed become commonplace. Last month, Sina editor-in-chief Chen's resignation, let the public opinion will be the next anxious perspective to the "Internet portal has died" proposition. Just as the portal-led new media overlooks the traditional media's expected pride, now facing the rise of the mobile social side, the traditional portal has a familiar and sour meaning. The silent footsteps of the mobile internet run have also begun to refresh the old Internet impressions of the business sector's perceptions and patterns.

"Mobile internet thinking has come to replace the internet thinking time." It has further changed our model of time and space management, compared to the previous internet age, "Yue said. As a commercial observer of the media, he still does not agree with the "portal is Dead", mobile interconnection to take over the trend of media forecasts.

In Yue's view, the highly mobile internet is actually 85 after the crowd, but for 85 of people before, the traditional internet and traditional media still rely on. It is only in the long run that the traditional internet is shrinking.

"This time for the mobile end of the investment and choice of strategic judgments will become the basis for future survival." Unfortunately, many people have not yet reacted to it. "In his eyes, the takeover of mobile interconnection has already changed from anticipation to reality."