The plight of the electric dealers

E-commerce is now the Internet Industry hot field, it is not only a market, but also a channel to expand, in order to allow enterprises to better development, the electricity business between the battle, the birth of a variety of composite models, such as: Business-to-business, Consumer-to-consumer, O2O, etc., which O2O become the focus of small and medium-sized Became a new darling. However, in the trend of this kind of interest, the electric business giants in order to obtain a stable market position, constantly intensifying competition, whether it is the advertising bombing-type promotion, or a lasting price war, for the entire business environment, is extremely unhealthy. For the electric business, more and more difficulties will come.

1. A lasting price war is a little pernicious.

In the fierce competition between the electric business, set off a sustained price war, the low price war has repeatedly been the focus of attention by the electric dealers. Especially Taobao, Jingdong Mall, Suning easy to buy, Dangdang, Gome and other large electricity prices between the war is more obvious, from the Labour Labor Day can fully reflect, Jingdong mall's "Jingdong mobile phone, 51 that: six brands, the price of attack, 51 special resources, all early release," and Gome has played a more resounding slogan: " The strongest store celebrates the month, grabs the May, 3 days 1 billion ", not only that, other electric business is not allowed to miss this opportunity." In this request, but also further promote consumers know how to compare, in particular, female friends are more fun to compare, the electricity business is not really "cheap" price to sell is unable to attract a large number of consumers, in the lasting price war nausea cycle, in fact, the electricity business has begun a bit of a pernicious, like Dangdang three days free ebook download, and Jingdong Mall is 50,000 books e-book free download. If you continue to break the bottom line of price war, it is conceivable that the electricity business is not only a bit of harm, later or will face a bigger crisis.

2, lack of operational talent

E-commerce is a very big market, very good channel, so many traditional industries gradually began to study and expand the road of electric business, however, in this high interest trend, there will often be anxious for the phenomenon, such as Red Star Group in the process of entering the electricity business, Almost all senior executives at the group level are also senior vice presidents of electronic commerce, and the person in charge of the electric business platform is still the pioneer of the traditional channel, and it is not difficult for them to develop traditional channels, even handy. So many questions come: Can they succeed in another channel? is the transformation of the electrical business successful? However, the Red Star in March 13 to replace the name of their own mall, given the official explanation "for the unified line under the brand image", it shows that the initial position of the electric business platform has been wrong. Of course, there are a lot of successful electrical business success, such as: Taobao Mall renamed as the Day Cat, and for the more start-up of the electric business, should be cautious. If the electric dealer lacks the real operation talented person, then is very worried about the future development space.

3, the electrical business credit decline

E-commerce has been revered as the supremacy of the marketing model, whether small and medium-sized enterprises or large companies want to go to this muddy water, take this opportunity to get a piece, this directly leads to the level of enterprises into the electrical industry, which directly led to the problem of integrity has slipped, by consumers and media attention. In recent years, the lack of internet credibility has frequently occurred, the virtual plateau price, fake lottery, selling fake events are not uncommon, directly led to consumer confidence in the Internet industry crisis, especially the electric business industry. Although the large electric dealers have gradually perfected the integrity system, however, there are many loopholes in the management, to the cat itself is a pure development platform, mainly to meet a certain size and reputation of the merchants can be settled, it also caused the audit lax situation occurred, and the Beijing-East joined more stringent, the need to ensure product quality, At the same time the demand for businesses too much, but inevitably there are many slip through the cracks.

Source: Meaningless net http://www.wuweiwang.cn/, Author: Yang Nan strong, reprint please specify.