The price butcher wants to get out of the wash.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently rumors "Price Butcher" Beijing east to wash their hands, this is the increasingly fierce price war painting end? Suning easy to buy, Xun network does not agree. Continue to use low-cost interception of Beijing East, to disrupt the chairman of the BoE director Liu around the price from the source of the industry to obtain the user's Abacus, Jingdong will take it? Liu Face the choice.

Jing Dong

Advanced Point Play connotation

"Our meaning has been taken out of context, ammunition," the BoE related to the issue of the exit price war is a bit excited, to the Beijing business newspaper reporter explained "we will pay more attention to service on the basis of low prices." For the successive artillery, Jingdong insisted "will follow their own plan."

In fact, all this talk about the end of the price war is based on the chief marketing officer Lan Ye recently, "Jingdong will no longer pursue a simple low price competition." In Lan Ye's view, the competition should be upgraded to a customer experience. "After all, it has won 49% of the market share in the proprietary consumer industry last year, ranked first in the industry, and now the tactic is to defend rather than attack," Huang.

In fact, experienced many years price PK Liu is aware of simple price competition is too elementary, he is more willing to reshape the soft power of jingdong, play a bit more content, will finance, large data and services as its Rimini focus, ready to stick to the corners of the user rather than simply by low price attraction.

On the financial side, although the layout of the Jingdong is much later than that of Ali, but the business last December a single month of loans over 2 billion yuan, the full year net profit has been over 150 million yuan, to achieve profitability, according to its insiders revealed that the current Jingdong warehousing and distribution costs lower than 2009 at least 50%. At the same time, Liu also from user preferences and traffic to start , trying to intercept users directly from the source of traffic, it is not difficult to see the Beijing-east of the non-electric business disorderly in order, the implementation of a purpose: to improve service value-added play the connotation of war.

For the concept of Jingdong, Huang expressed approval, the current Jingdong volume and visibility has been opened, as long as the price difference is not small, consumers buy more consideration is the comprehensive service level, logistics, warehousing and data will become the focus of the future electric business competition.

This even the Beijing-east rivals also admitted that, according to Suning Tesco insiders said, "the general household electrical products cheaper than 100 yuan, not likely to affect Internet users to buy."

But there is no denying that, at present each 3C electric dealer to the market also has the ambition, if the similar electricity dealer detonated the price war again, how will Jingdong decide? "It's still a cautious follow-up, but it's a bit of a forced taste," says Mr Kingston, an analyst.

Suning easy to buy Xun

Price war is over.

For the old opponent Jingdong strategic transfer, has been hunt Su Ning is not reconciled, still to price war with enthusiasm, "price competition is an eternal thing", Suningyun vice chairman Weimin Bright attitude. In addition, behind Tencent backed by the Xun network for the start of the 3C price war and the flag, its operations director Pan Biao even provoked, "Jingdong is not want to play price war, but the price has no advantage can not afford to fight the price."

It is noteworthy that the above two price war crowd is not to say just, which Xun network in the "3 15" during the launch of "Price protection" services, Suning easy to buy in the recent blockbuster launch of the "Youth Trilogy" activities, both have opened their posture ready to fight again.

In order to die price, Xun net even make 3-5 years not to pursue profit decision. Pan Biao is to Beijing newspaper reporter disclosed, "At present Xun has more than 90% of the product price is lower than jingdong, compared with Jingdong, Xun no IPO pressure, so we can maintain for a long time the price advantage of 3C electricity".

As for the upgrade service proposed by Jingdong, Xun that this and price war does not repel, Pan Biao told Beijing business newspaper reporter, "We will price and service both hands, in order to ensure price competitiveness on the basis of the promotion of service is our main force point, of course, the data is our pursuit of customer satisfaction and promote sales of the fundamental."

"It is not difficult to see that suning and Xun understand once the pattern is determined, Internet oligarchs will be more small, long tail will be longer, and now borrow cheap to hit the scale is the most direct strategy against Jingdong, ComTech Core City marketing director Liu Hongxian that," this tactic can not only expand their market size, but more important is to force the Beijing East distracted, Return to the price competition stage. ”

In addition, Huang added, "To get a bigger share of the market if it has half the market in the east, easy to buy and Xun net use low price to catch up, this is also Jing dong when the practice, but these two can be low to what level, Beijing east to take is related to the industry pattern of the key, this is the above three electrical quotient, The multi-party game between netizens and capitalists is not a decision.